E-Insight Digital Marketing Blog
3 Social Media Lessons To Learn From The World Cup
24 June 2014, Tracey Stern
Despite the poor performance on the pitch, this is apparently the most socially-engaged sporting event in all of history, according to Adobe Digital Index projections, ahead of the last Olympics and the most recent Superbowl. But are there lessons we can learn as businesses from all of this?
6 Modern SEO Concepts Copywriters Should Action
10 June 2014, Jonathan Saipe
Over the past 10 years, SEO copywriting has evolved hugely, with old school techniques replaced by newer customer-focussed ones.
Take a look at 6 modern SEO concepts will impact your content planning and copywriting.
2014 Internet Trends – Latest Statistics & Insights
29 May 2014, Jonathan Saipe
Take a look at the latest and very much anticipated 2014 Internet Trends Report from Mary Meeker, partner at Kleiner Perkins.
It’s a must-read report, full of critical data and insights, that gives anyone in the tech or digital marketing industry a heads up.
5 Ideas To Kick Start Your Mobile Content Strategy
9 May 2014, Anne Caborn
If you’re developing digital content for your organisation, you will need to consider your content strategy over a growing range of platforms and mobile devices. Take a look at 5 key concepts to help further develop your mobile content strategy.
How To Improve Your Page Speed For Better UX and SEO
6 May 2014, Jonathan Saipe
We expect web pages to load in the blink of an eye – be on a desktop or mobile device. From a publisher’s standpoint, this is crucial for good user experience and SEO. To help you make your web pages load faster and more efficiently, take a look at this guide.
Tracking User Errors With Google Analytics Event Tracking
1 May 2014, Hugh Gage
Learn how to use Google Analytics Event Tracking to monitor errors on your website and subsequently improve online conversions and overall user experience.
Nike’s “Winner Stays” Video – Content Or Advertising?
30 April 2014, Tracey Stern
Is Nike’s superb “Winner Stays” World Cup video, content or advertising? Tracey Stern, partner of Emarketeers discusses.
DMA Research: Facebook Most ‘Marketing Friendly’ Platform
23 April 2014, Jonathan Saipe
According to the DMA’s latest research, Facebook has emerged as the preferred social media channel for campaign planning and post-campaign analysis. Overall, LinkedIn and Twitter ranked in 2nd and 3rd places respectively, with YouTube and Google+ in 4th and 5th places.
15 Ways To Increase Your Content Marketing Performance
11 April 2014, Jonathan Saipe
In light of Google’s algorithm updates over the past few years, content marketing has become one of the most ubiquitously discussed strategies in digital.
Take a look at 15 tools and techniques that will have a positive impact on your content marketing performance.
10 Fascinating Charts From Google’s Ngram Viewer
10 April 2014, Jonathan Saipe
Take a look at 10 fascinating charts from Google Book’s Ngram Viewer – a tool from Google that analyses the yearly count of selected n-grams (letter combinations) or words and phrases found in over 5.2 million digitised books.
