Google Tag Manager For Beginners Training Course

Learn how to set up, configure and get the best out of GTM

Course Details & Enrolment

Course Details
This course can be delivered to teams at your business or organisation.	Enquire Now
*Course length:* 0.5 day (9.30am - 1.00pm) includes digital copies of materials and certification

Please note: Our training courses are now available either in-person or online.

Benefits

Following this Google Tag Manager training course you will be able to:

Set up, configure and test Google Tag Manger
Use GTM's features and maximise them for Google Analytics
Configure GTM for ad tracking and social media management
Set up Event tracking to measure content engagement or to create Google Analytics Event goals
Adopt best practices when managing your Tags
Add and manage GTM users

All attendees receive an attendance certificate, digital copies of the course materials and four weeks post course support online.

Course Overview

Google Tag Manager (GTM) has fast become the go-to tool if you want a convenient way to manage your analytics implementation, or ad tracking tags on your website or app.

If you're a digital marketer, a web analyst, or you work in ad ops or conversion optimisation, getting to grips with Google Tag Manager is a must, as it offers flexibility, with powerful functionality when managing tags.

This hands-on course will give you the skills to implement, test and measure Google Taq Manager, giving you the confidence to use it on a daily basis.

Course Programme

Overview of Google Tag Manager (GTM)

Why use Google Tag Manager?
How it works and when to use it
How to access it and the steps required to set up an account

Implementing Google Tag Manager

How to install GTM on your website
How to ensure it is working correctly
What is a data layer and why you should use one

The Google Tag Manager Interface

Navigating the Google Tag Manager user interface
How GTM is structured: Tags, Triggers, Variables and Folders explained
Overview of user roles for GTM

Deploying Tags In Google Tag Manager

Creating your first Tag connecting GTM with Google Analytics
Defining your Trigger conditions
Setting up tags for Google Ads tracking and Social Media management
Setting up tags with custom HTML

Managing Website Events

How to set up tags to measure content engagement e.g. button clicks, PDF downloads, video plays
Understanding basic CSS to track content engagement
Adding Event tracking to external link clicks

Testing The Results

Using debug mode to check GTM is working
Checking Google Analytics to verify data collection

Audience

The Google Tag Manager training course is suitable for anyone with beginner-level knowledge of GTM, looking to understand how to set up, configure and maximise their use of the tool.

We request that delegates bring a laptop with Chrome browser installed and with access to their own GTM and Google Analytics accounts.

Trainer

The Google Tag Manager training course is led by Jonathan Saipe.

Jonathan has worked in digital for over 23 years. Prior to founding Emarketeers, he was head of digital at Publicis Technology. His hands-on experience in digital marketing and analytics is second to none. He has worked extensively with a huge range of clients, providing expertise across all key areas of digital marketing, and provides training, consulting and mentoring in Google Analytics and Google Tag Manager.

Google Tag Manager
For Beginners

Google Tag Manager For Beginners Training Course

Learn how to set up, configure and get the best out of GTM

Course Details & Enrolment

Benefits

Following this Google Tag Manager training course you will be able to:

Course Overview

Course Programme

Overview of Google Tag Manager (GTM)

Implementing Google Tag Manager

The Google Tag Manager Interface

Deploying Tags In Google Tag Manager

Managing Website Events

Testing The Results

Audience

Trainer

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Google Tag ManagerFor Beginners

Google Tag Manager For Beginners Training Course

Learn how to set up, configure and get the best out of GTM

Course Details & Enrolment

Benefits

Following this Google Tag Manager training course you will be able to:

Course Overview

Course Programme

Overview of Google Tag Manager (GTM)

Implementing Google Tag Manager

The Google Tag Manager Interface

Deploying Tags In Google Tag Manager

Managing Website Events

Testing The Results

Audience

Trainer

I'm Interested

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Google Tag Manager
For Beginners