Google Tag Manager Training Course

Learn how to set up, configure and get the best out of GTM

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Course details
Please note: This course is currently only available in-house

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Overview

Google Tag Manager (GTM) has fast become the go-to tool if you want a convenient way to manage your analytics implementation, or ad tracking tags on your website or app.

If you're a digital marketer, a web analyst, or you work in ad ops or conversion optimisation, getting to grips with Google Tag Manager is a must, as it offers flexibility, with powerful functionality when managing tags.

This hands-on course will give you the skills to implement, test and measure Google Taq Manager, giving you the confidence to use it on a daily basis.

Bring a laptop and we'll run you through the entire GTM setup and configuration process, from start to finish.

Course Programme

What Is Tag Management And Why Is It Useful?

Overview of Tag Management Systems
Tag management: how it works, why and when to use tags
Developing a measurement framework

About Google Tag Manager (GTM)

Background to GTM
How to access GTM and the steps to set up an account

The GTM Interface

Overview of the User Interface
How GTM is structured
Overview of user roles for GTM

Implementing GTM

How to install GTM on your website
What is a data layer and why you should use one

Deploying Tags Via GTM

Create your first tag using Google Analytics
Configure a basic Pageview tag
Define your trigger conditions

Testing The Results (Using GTM plugins, ObservePoint & Google Analytics)

Check a live site to confirm GTM is present
Use GTM plug-in to verify correct deployment
Use ObservePoint to verify correct tags
Check Google Analytics to verify data collection

Enhancing Your Data

Add a static value to your Pageview tag
Use variables to add dynamic data from the page to your Pageview Tag
Basics of CSS selectors
Add Event tracking to exit links
Using a dataLayer to structure your data

Managing Your GTM Implementation

Best practice for managing your tags
Best practice for managing users
User roles and work flows

Benefits

You will come away from this course with:

A clear understanding of how to set up and configure Google Tag Manger
Guidance on GTM's features, and how to maximise them for your analytics or ad tracking
An understanding of best practices when managing your tags
An awareness of the various GTM plugins that will help validate and maximise GTM performance
A clear vision of how to enhance your data collection
Code examples that you can reuse later

All attendees receive an attendance certificate, digital copies of the course materials and four weeks post course support online.

Audience

The Google Tag Manager course is suitable for anyone looking to understand how to set up and configure Google Tag Manager, and to maximise its features. Attendees are not expected to have prior knowledge of GTM.

We request that delegates bring a laptop with Chrome browser installed, for exercises and examples during the day.

Trainer

Sean Burton has spent over 15 years working in the digital sector, and is passionate about deriving insight and value using technology and data, to improve customer experience.

Having previously been the Director of Measurement at Seren, Sean set up his own customer intelligence company, Analyt, in 2014, which specialises in using a blend of data, psychology and technology to improve digital customer experience and drive business performance.