Google Tag Manager For Beginners Training Course

Get to grips with GTM fundamentals

Course Details & Enrolment

Course Details
We deliver in-company training for businesses and organisations.	Enquire Now
*Course length:* 0.5 day & 1 day options available; includes digital copies of materials and certification

Benefits

Following this Google Tag Manager training course you will be able to:

Set up and test Google Tag Manager
Structure your GTM account and container(s)
Set up GTM Tags and Triggers to meet your measurement requirements
Confidently set up your GA4 tag as well as GA4 Events and parameters
Configure GTM for Google Ads conversion tracking
Set up Tags for all key social media platforms
Set up Standard and Custom Meta Events using GTM
Adopt best practices when managing your Tags
Add and manage GTM users

All attendees receive an attendance certificate, digital copies of the course materials and four weeks post course support online.

Course Overview

Google Tag Manager (GTM) has fast become the go-to tool if you want a convenient way to manage your analytics implementation, or ad tracking tags on your website.

If you're a digital marketer, a digital analyst, or you work in ad ops or conversion optimisation, getting to grips with Google Tag Manager is a must, as it offers flexibility, with powerful functionality when managing tags and triggers.

This hands-on GTM training course will give you the skills to implement, test and measure Google Taq Manager, giving you the confidence to use it on a daily basis.

Course Programme

Overview of Google Tag Manager (GTM)

Why use Google Tag Manager?
How it works and when to use it
How to access it and the steps required to set up an account
Overview of user roles for GTM

Implementing Google Tag Manager

How to install GTM on your website
How to ensure it is working correctly
Structuring your GTM implementation e.g. across multiple websites
What is a datalayer and what function does it serve

Google Tag Manager Fundamentals

Navigating the Google Tag Manager user interface
How GTM is structured: Tags, Triggers and Variables explained
A review of the different built-in Tags available
The different Trigger types and use cases for each one
The different types of Variables available; built-in vs user-defined variables
What are Workspaces and why use them?
Using GTM Folders to organise Tags or Triggers

Deploying Tags In GTM

Creating your first Tag; connecting GTM with Google Analytics 4
Setting up Triggers; understanding Trigger conditions
Setting up Tags for campaigns e.g. Google Ads Conversions, Meta Ads Events, LinkedIn Ads Conversions and more...
Setting up Tags using custom HTML
Using regular expressions (Regex) to enhance Trigger conditions

Managing GA4 Events

Step-by-step how to set up GA4 Events in GTM
How to add GA4 Event parameters
Understanding CSS basics to measure page element engagement e.g. button clicks, form interactions and more
Tracking form submissions without a destination (conversion) page

Testing The Results

Using GTM preview mode to check Tags are firing correctly
Understanding how to fix errors
Browser tools to test your tags are firing correctly

Audience

The Google Tag Manager training course is suitable for anyone with beginner-level knowledge of GTM, looking to understand how to set up, configure and maximise their use of the tool.

We request that attendees have access to their own GTM account during the course.

Trainer

The Google Tag Manager training course is led by Jonathan Saipe.

Jonathan has worked in digital for over 23 years. Prior to founding Emarketeers, he was head of digital at Publicis Technology. His hands-on experience in digital marketing and analytics is second to none. He has worked extensively with a huge range of clients, providing expertise across all key areas of digital marketing, and provides training, consulting and mentoring in Google Analytics and Google Tag Manager.

What people say

It was a great training course and I would suggest anyone who is starting to learn GTM to do it

Alessandro Di Gianfilippo, Account Director
Syzygy UK

Jonathan is a pleasure to be around - making everything easy to understand at the ideal pace to ask any questions without feeling stupid. Highly recommend

Anthony Williams, Performance Marketing Manager
Ocado Retail

The teacher was incredible - he made complex software and concepts easy to understand. He taught in a professional, practical and accessible way.

Yasmin Elkilany, Digital & Communications Assistant
Young Women's Trust

Jonathan was an amazing teacher. As someone who knew little about GTM I now feel confident with the platform and will be able to develop my skills further. Not only this, but the Powerpoint we received afterwards is so detailed with step-by-step slides. I would recommend this course to anyone wanting to learn GTM.

Paige Haynes, Senior PPC Executive
The Good Marketer