Overview of Google Tag Manager (GTM)

• Why use Google Tag Manager?
• How it works and when to use it 
• How to access it and the steps required to set up an account

Implementing Google Tag Manager

• How to install GTM on your website
• How to ensure it is working correctly 
• What is a data layer and why you should use one

The Google Tag Manager Interface

• Navigating the Google Tag Manager user interface
• How GTM is structured: Tags, Triggers, Variables and Folders explained
• Overview of user roles for GTM

Deploying Tags In Google Tag Manager

• Creating your first Tag connceting GTM with Google Analytics
• Configuring a basic Pageview tag
• Defining your Trigger conditions
• Setting up tags for Google Ads tracking and Social Media management
• Setting up tags with custom HTML

Managing Website Events

• How to set up tags to measure content engagement e.g. button clicks, PDF downloads, video plays
• Measuing engagement with Scroll Tracking
• Understanding basic CSS to track content engagement
• Setting up form submission Events
• Adding Event tracking to external link clicks

Testing The Results

• Using Preview mode to check GTM is working
• Using GTM plugins to verify correct deployment
• Checking Google Analytics to verify data collection

Managing Your GTM Implementation

• Best practice for managing your tags
• Best practice for managing users
• User roles and workflows