Overview of Google Tag Manager (GTM)

• Why use Google Tag Manager?
• How it works and when to use it 
• How to access it and the steps required to set up an account
• Overview of user roles for GTM

Implementing Google Tag Manager

• How to install GTM on your website
• How to ensure it is working correctly
• Structuring your GTM implementation e.g. across multiple websites 
• What is a data layer and what function does it serve

The Google Tag Manager Interface

• Navigating the Google Tag Manager user interface
• How GTM is structured: Tags, Triggers, Variables and Folders explained
• A review of the different built-in Tags available
• The different Trigger types and use cases for each one

Deploying Tags In Google Tag Manager

• Creating your first Tag; connecting GTM with Google Analytics 4
• Defining your Trigger conditions
• Setting up tags for Google Ads tracking and Social Media management
• Setting up tags with custom HTML

Managing GA4 Events

• Step-by-step how to set up GA4 Events in GTM
• How to add GA4 Event parameters
• Understanding basic CSS to measure page element engagement e.g. button clicks
• Tracking form submissions without a destination (conversion) page

Testing The Results

• Using debug mode to check GTM is working
• Tools to test your tags are firing correctly