SEO Content & Copywriting Training Course

Optimise your SEO content planning, writing & marketing

Course Details & Enrolment

Course Dates
9 Jun 2023	Live Online Course	£460.00 (7% off)	Book Now
18 Jul 2023	Live Online Course	£460.00 (7% off)	Book Now
This course can be delivered to teams at your business or organisation.			Enquire Now
*Course length:* 1 day (9.30am - 4.30pm) includes digital copies of materials and certification			* All prices exclude VAT

Please note: Our training courses are now available either in-person or online.

Benefits

Following the SEO Content and Copywriting training course, you will be able:

Deploy the latest SEO content planning and copywriting techniques
Use online tools to carry out keyword and user intent research
Build your content's authority
Write competitively in your sector
Deploy on-page optimisation techniques to improve search rank
Apply best practice content marketing techniques
Monitor duplicate or plagiarised content
Plan for future developments in natural language processing

All attendees receive an attendance certificate, a soft copy of course materials and four weeks post course support online.

Course Overview

The rules around how you create and optimise web content and copy have completely changed.

The simplistic view of keyword optimisation has been superseded by user intent mapping, with natural language processing, user experience and authority optimisation playing a significant role in SEO copywriting.

If you're a copywriter, content manager or a marketer responsible for planning or writing website content, deploying the latest SEO tactics will give you a competitive advantage across all devices, as well as in voice search.

This engaging and interactive SEO training course will reveal the tactics and tools used by the most successful SEO teams. Learn the ins and outs of on-page SEO today.

Course Programme

The 'Modern' SEO Landscape

Google's latest natural language algorithm updates
How "user intent" has replaced keywords
How and why UX signals are impacting SEO performance
The impact of Voice Search on SEO copywriting
The latest Google search features and how to get to "position zero"

Content Planning & Strategy

Content planning: "search words" vs "care words"
Planning your site content through the funnel
Using tools to carry out effective keyword and user intent research
Building a content "topical layer"
Tools and techniques to review your competitive landscape
Writing competitively: finding the low hanging fruit
Measuring success: what tools to use

Optimising On-Page Content

Exploring Google's latest Quality Raters' Guidelines
What is E.E.A.T.? Why is it so important? And how to action it
Optimising website metadata to improve search performance
The latest research on page length and on-page SEO
Copywriting tactics to support natural language processing
Testing your mobile usability and Core Web Vitals
Marking up content with structured data
Tools to measure and improve readability
Tools and browser extensions to easily run on-page SEO audits

Dealing With Duplicate Or Plagiarised Content

Google's guidelines on duplicate content
Monitoring and addressing duplicate content issues
Tools to discover plagiarised or AI-generated copy
What to do about copyright infringement

SEO & Content Marketing

How to build SEO authority with Content Marketing
Proven B2B and B2C content marketing tactics used by SEO teams
Content marketing tools for marketers and SEO pros

Audience

The SEO Content and Copywriting training course typically attracts marketers, copywriters, editors, content managers, journalists and PR professionals. Prior knowledge of SEO is not essential.

Trainer

The SEO Content & Copywriting training course will be led by Jonathan Saipe, founder of Emarketeers.

Jonathan has been involved in search marketing since the late 90's. He worked at Publicis, the global advertising agency as head of digital, launching many digital marketing campaigns for blue-chip clients. He later went on to co-found FIFO Digital Media, a boutique digital agency.

Jonathan's SEO copywriting experience runs very deep, having worked with hundreds of B2B and B2C clients, assisting them with their search and content strategies. He is a regular conference speaker and blogger.

See more details about Jonathan Saipe »

What people say

This course is fantastic. A lot of useful information and good exercises.

Sabine Koll, Marketing Manager
Choice Hotels Franchise GmbH

I left the SEO course feeling enthused, after an engaging session that provided me with a LOT of useful information to look into further. Jonathan was great, the venue was great and the food was delicious! I'd definitely recommend Emarketeers to others.

Amy Burton , Senior Designer & Copywriter
Tin Fish Creative

As an all-round marketing manager who works with a web team, I found this course hugely useful, to work out what could be done and what questions I should be asking of the web team, as well as what I need to keep in mind when writing text for the web.

Alex Hegarty, Marketing Manager
Euronext

As always a wonderful course from Emarketeers - professional and informed with the latest updates in this changing universe, with useful concrete suggestions for immediate improvement, actionable as soon as one leaves the course. Thank you.

Penelope Trechot, Vice President Marketing
Gc Watches

Before this course I knew nothing about SEO, however now I would say I have a very good understanding and enough knowledge to be able to apply to my job.

Sarah-Jane Purvis, Manager, Content Engagement
CFA, Institute

Great course for writing content with SEO in mind. Really improved my knowledge of SEO and has given me loads of things to action in order to improve our online visibility.

Charlie Jessey, Technical Marketing Engineer
Solid Solutions

This course was highly informative and engaging. It covered a wide range of subjects and tools in a way that was easy to understand and also offered the opportunity to put certain tools and strategies into practice. I learnt so much on this course and found it to be extremely relevant to my line of work. I highly recommend it!

April-Minnie Potterton , Copywriter
University of Surrey

This was a great course - full of great advice, techniques and best practice to build and maintain good SEO and copy. The trainer was incredibly knowledgeable and ran the course at a pace everyone was comfortable with. Great for someone with a good grasp of SEO, wanting to take it one step further - definitely one of the best courses I've attended.

Fiona Brindle, Marketing Executive
Capita Translation and Interpreting

The trainer was great and the food is amazing! Would recommend.

Vicki Andrews, Innovation Champion
Tudor Reilly Health

I have received SEO training before but this course was by far the best I have ever attended. The trainer was a great presenter and hugely knowledgeable. Despite the vast amount of content we covered in just a few hrs, it left me wanting to find out more. 5 stars!

Cristiana Saudella, Senior MBA Marketing Manager
Cranfield School of Management

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