SEO Content & Copywriting Training Course

Optimise your SEO content planning, writing and optimisation

Course Details & Enrolment

Course Details
We deliver in-company training for businesses and organisations.	Enquire Now
*Course length:* 1 day (9.30am - 4.30pm) includes digital copies of materials and certification

Benefits

Following the SEO Content and Copywriting training course, you will be able:

Deploy the latest SEO content planning and copywriting techniques
Use online tools to carry out keyword and user intent research
Understand the concept of "query fan-outs"
Adapt your strategy to accommodate Google's AI Overviews and AI Mode
Build your content's authority
Write competitively in your sector
Deploy on-page optimisation techniques to improve search rank
Apply best practice content marketing techniques
Monitor duplicate or plagiarised content
Plan for future developments in AI

All attendees receive an attendance certificate and digital copies of course materials.

Course Overview

The rules around how you create and optimise web content and copy for search have completely changed.

The simplistic view of solely relying on keywords has been superseded by user intent mapping, topic clustering, EEAT, and writing for Large Language Models (LLMs). And with Google's AI Mode on the verge of being rolled out across all countries, the SEO landscape is about to be completely upended.

If you're a copywriter, content manager or a marketer responsible for planning or writing website content, deploying the latest SEO tactics will give you a competitive advantage and will future-proof your search performance in the fast-paced world of search and AI.

Learn the ins and outs of SEO content strategy and copywriting today.

Course Programme

The 'Modern' SEO Landscape

Google's latest natural language algorithm updates
How "user intent" has replaced keywords
What signals are currently impacting SEO performance
The impact of Google's AI Overviews and AI Mode on SEO
The latest Google search features and how to get to "position zero"

Content Planning & Strategy

Content planning: "search words" vs "care words"
Planning your site content through the funnel
Using SEO tools to carry out effective keyword and user intent research
What are query fan-out tools and how to use them?
How to use AI tools including Gemini and Perplexity to give you a competitive advantage in Google SERPs
Building a content "topical layer" and topic clustering
Tools and techniques to review your competitive landscape
Writing competitively: finding the low-hanging fruit
How to use AI prompt templates in SEO research

Optimising On-Page Content

Exploring Google's latest Quality Raters' Guidelines
What is E.E.A.T.? Why is it so important? And how to action it
Optimising website metadata to improve search performance
The latest research on page length and on-page SEO
Copywriting tactics to support Large Language Models (LLMs)
Testing your mobile usability and Core Web Vitals
Marking up content with structured data
Tools to measure and improve readability
Tools and browser extensions to easily run on-page SEO audits

Dealing With Duplicate Or Plagiarised Content

Google's guidelines on duplicate content
Monitoring and addressing duplicate content issues
What to do about copyright infringement
How to report plagiarised content to Google

SEO & Content Marketing

How to build SEO authority with Content Marketing
How link building sits within your content plan
Essential link building metrics: what they mean and how to measure them

Audience

The SEO Content and Copywriting training course typically attracts marketers, copywriters, editors, content managers, journalists and PR professionals. Prior knowledge of SEO is not essential.

Trainer

The SEO Content & Copywriting training course will be led by Jonathan Saipe, founder of Emarketeers.

Jonathan has been involved in search marketing since the late 90's. He worked at Publicis, the global advertising agency as head of digital, launching many digital marketing campaigns for blue-chip clients. He later went on to co-found FIFO Digital Media, a boutique digital agency.

Jonathan's SEO copywriting experience runs very deep, having worked with hundreds of B2B and B2C clients, assisting them with their search and content strategies. He is a regular conference speaker and blogger.

See more details about Jonathan Saipe »

What people say

The course was very informative and divided into manageable chunks with sufficient breaks. It gave an excellent overview of SEO's current state, which is incredibly useful to know, as I last took the course in July 2018 and needed to update my knowledge.

Jonathan Miles, Managing Editor
Adjacent Digital Politics

This course is fantastic. A lot of useful information and good exercises.

Sabine Koll, Marketing Manager
Choice Hotels Franchise GmbH

I left the SEO course feeling enthused, after an engaging session that provided me with a LOT of useful information to look into further. Jonathan was great, the venue was great and the food was delicious! I'd definitely recommend Emarketeers to others.

Amy Burton , Senior Designer & Copywriter
Tin Fish Creative

As an all-round marketing manager who works with a web team, I found this course hugely useful, to work out what could be done and what questions I should be asking of the web team, as well as what I need to keep in mind when writing text for the web.

Alex Hegarty, Marketing Manager
Euronext

As always a wonderful course from Emarketeers - professional and informed with the latest updates in this changing universe, with useful concrete suggestions for immediate improvement, actionable as soon as one leaves the course. Thank you.

Penelope Trechot, Vice President Marketing
Gc Watches

Before this course I knew nothing about SEO, however now I would say I have a very good understanding and enough knowledge to be able to apply to my job.

Sarah-Jane Purvis, Manager, Content Engagement
CFA, Institute

Great course for writing content with SEO in mind. Really improved my knowledge of SEO and has given me loads of things to action in order to improve our online visibility.

Charlie Jessey, Technical Marketing Engineer
Solid Solutions

This course was highly informative and engaging. It covered a wide range of subjects and tools in a way that was easy to understand and also offered the opportunity to put certain tools and strategies into practice. I learnt so much on this course and found it to be extremely relevant to my line of work. I highly recommend it!

April-Minnie Potterton , Copywriter
University of Surrey

This was a great course - full of great advice, techniques and best practice to build and maintain good SEO and copy. The trainer was incredibly knowledgeable and ran the course at a pace everyone was comfortable with. Great for someone with a good grasp of SEO, wanting to take it one step further - definitely one of the best courses I've attended.

Fiona Brindle, Marketing Executive
Capita Translation and Interpreting

The trainer was great and the food is amazing! Would recommend.

Vicki Andrews, Innovation Champion
Tudor Reilly Health

I have received SEO training before but this course was by far the best I have ever attended. The trainer was a great presenter and hugely knowledgeable. Despite the vast amount of content we covered in just a few hrs, it left me wanting to find out more. 5 stars!

Cristiana Saudella, Senior MBA Marketing Manager
Cranfield School of Management

Excellent one day course packed with practical examples covering a wide variety of subjects and tools. Extremely knowledgeable trainer who applied many of the concepts back to our own companies.

Andrew Dutton, Digital Content Manager
BrightHR

SEO was a complete mystery and I struggled to see how it fitted with my role. This course turned on a light bulb for me - now I can grasp how using different words and phrases in my news releases can have a big difference on our search results.

Nikki Wilcock, Public Relations Officer
Blackpool and The Fylde College

A great course to pick up foundation skills on writing content for SEO.

Brynna Gabrielson, Social Media Executive
Simplyhealth

Great insight into the ever changing world of SEO content strategy. Will implement this going forward!

Fiona Sexton, Marketing and Communications Coordinator
Knight Frank

The training provided by Emarketeers is one of the best one day training courses I have attended. There was an excellent depth of content covered and I came away feeling I had really picked up a lot in just one day.

Gavin Hirst, E-Marketing Copywriter
University of Huddersfield

I thoroughly enjoyed the course and learnt a bucket load of tips that I'm already using. I now need a bigger bucket, great!

Chris Harding, Web Content Manager
MORE TH>N

The SEO Copywriting course was the most useful and interesting course I've attended for a very long time. It went beyond the theory and taught practical copywritiing skills, tools and tips to enhance SEO which I can immediately put into practice back at work - which is exactly what I needed to learn. Thank you!

Jo Harris, Copywriting Manager
Comic Relief

An essential course - no matter how much you think you know, there is something in this course for you. Not only an up-to-the minute SEO guide, but also advice and practical tips to keep your knowledge up-to-date. Highly recommend!

Karen Hughes, Digital Executive
BIGGA

This course really exceeded my expectations! From having only a basic knowledge of SEO, I left feeling like I had the tools needed to improve the performance of my content.

Oletta Stewart, Content Writer
MHR

Load more testimonials