Adobe Analytics Fundamentals

• A detailed look at Adobe Analytics' unique reporting variables and metrics structure
• Introduction to Custom Variables – how data is collected, processed and used in reporting
• Tracking events including: downloads, video views, clicks to external URLs and other events
• How to use in-browser debugging to view which data Adobe Analytics is collecting

Understanding Your Visitors and Content Performance

• Overview of Analysis Workspace interface and features
• Constructing Projects, Panels and Calculated Metrics
• Interpreting customer journeys to gain essential insight into customer online needs and frustrations
• Creating conversion funnels and fallout reports

Understanding Your Traffic Sources And Campaign Performance

• Overview of key traffic sources reports
• Measuring online marketing campaigns using campaign tracking parameters
• Tracking offline marketing and onsite promotions
• Using the Marketing Channels report for marketing attribution

Segmentation: the Real Power Behind Adobe Analytics

• How segmentation can benefit your business
• Building segments from your existing report
• Identify optimisation opportunities using segment comparison in Analysis Workspace

The "Daily" Adobe Analytics

• Creating, modifying and distributing online data dashboards across your organisation
• Creating and sharing bookmark reports, alerts, targets and notifications
• Using Knowledge Base and other help resources
• Administrating users