HTML Email Development Training Course

Master the art of HTML and CSS coding for emails

Course Details & Enrolment

Course Dates
11 Dec 2023	Live Online Course	£460.00 (7% off)	Book Now
This course can be delivered to teams at your business or organisation.			Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials and certification			* All prices exclude VAT

Please note: Our training courses are now available either in-person or online.

Benefits

Following this HTML Email training course, you will understand:

How to code HTML email campaigns that look great for your users
The challenges and solutions when coding for email
How different email readers support HTML and CSS and how to create workarounds
How to create email campaigns that adapt for the smaller screen on mobile devices
How to test your code in different email clients and on mobile devices
How to build email templates and save time by making your HTML re-usable

All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.

Course Overview

Email marketing is increasingly seen as a highly effective digital marketing channel that can provide excellent ROI. But coding emails that work well in the inbox is fast becoming a specialist skill – one that's separate to developing for the regular web.

In this one day HTML email development course, we will give you the hands on skills to convert a Photoshop email design into best practice HTML and CSS. You will learn coding techniques to ensure that your email campaigns not only look great for your users, but work across the myriad of email readers.

We’ll also look at how to make layouts that adapt for mobiles using media queries and responsive email design. And we'll discuss pushing the boundaries of email code using real-world examples that you may have encountered.

Course Programme

Essential Components of an HTML Email

Creating designs that translate well to HTML
What to ask from your designer
Starter template run-through

Live Coding Session

Techniques to prepare and slice final designs before coding
Creating HTML and CSS email code that works
Using HTML boilerplates and snippets to save time

Coding When Images Are Disabled

Using web text, effective background colours and alt attributes
Building bulletproof buttons that work without image loading
Ensuring your message still gets through

Checking Email Client Rendering And Fixing Common Issues

Using 3rd party services to carry out email reader testing
Common rendering issues and how to fix them
Cheat sheet for email reader support
Setting client expectations (for agencies)

Coding Responsive (Mobile-Friendly) Emails

Designing mobile friendly emails
Responsive email design techniques
Coding media queries in email
Support for responsive design; and what to do when it isn't supported
Live coding email example

Building Re-usable Templates

Coding for different email platforms
Using shells, modules and templates
Making email marketing easier for non-technical team members

Dark Mode In Email

What is dark mode and how does it impact emails?
Design considerations for dark mode
Coding for dark mode emails

Future Proofing Your HTML Emails

Video in email
CSS3, HTML5 and neat tricks
Using social media and email
Setting up and using dynamic content

Clinic

A chance to discuss real world email coding issues and challenges

Audience

The HTML Email Development training course is aimed at email marketers, designers, developers or web producers who want improve their email coding skills. A basic knowledge of HTML coding is required to attend this course.

If you have no prior experience of HTML or CSS development, we recommend attending our HTML & CSS for Beginners course first.

Typical attendees include: email marketers or digital designers who need to understand how to create HTML emails; programmers who need to understand the nuances of HTML and CSS for emails; and web producers who need to better manage their teams or suppliers.

Trainer

The HTML Email Development course will be led by Jay Oram.

Jay has been working in Digital Marketing for over 10 years, but his real passion is email coding.

As Head of Development at Action Rocket - specialists in email marketing and CRM - he runs the code and solutions team, building everything from one-off interactive emails, to complete email design systems.

Jay and his team work with brands such as the BBC, PizzaExpress, Sky, Gymshark, Nespresso and lots more.

What people say

The trainer was very knowledgeable about HTML email coding and explained each topic very well. I learned a lot about how to code and what I should/shouldn't be doing!

Josh Atkins, Email Manager
Transport for London

This was a very helpful course. The trainer was so patient and took the time to answer every question we had. I definitely recommend!

Sally Larsen, Direct Marketing Manager
Wellcome Trust

Very informative and useful course to drill down into how to use HTML to develop good looking and robust emails that will work across different platforms.

Matt Edwards, GMC Developer
Homeserve

Elliott did a great job of explaining the importance of mobile-first email in an increasingly changing environment! From teaching us email client rendering using a happy/sad Kanye West analogy, to using kitten images as placeholder images - Elliott's teaching is fresh, and dare I say it "cool" - not something you'd associate with HTML coding!

Christina Chrysostomou, Marketing Executive
UBM

Great course. And live coding was really helpful in giving us instant results, and a better understanding of the code we were writing.

Andrea Shaw, Senior Digital & Graphic Designer
Mott MacDonald

A very well presented course on a potentially confusing subject.

Anish Mistry, Junior Web Developer
One Marketing

This course is great for basic-level HTML coders – I am primarily a graphic designer for print, and learned well with ease – email is very different to coding for web!

Alice Radford, Graphic Designer
Foodsmiths

Very informative and nicely structured course. Would highly recommend!

Sian Cummings, Designer/Artworker
UCEM

Our tutor obviously knew his stuff and was still actively working in the industry which was great. He also offered continuing support after the course which will be invaluable.

Katherine Cannon, Marketing Coordinator
Absolute-Snow

Great Teacher!

Ope George, Email Producer
Contiki c/o BS&T

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