Advanced Email Marketing Training Course

Take your email marketing skills and activity to the next level

Course Details & Enrolment

Course Details
This course can be delivered to teams at your business or organisation.	Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials and certification

Please note: Our training courses are now available either in-person or online.

Benefits

Following this training course, you will understand:

How to apply Lifecycle Marketing to your email marketing programme
How to leverage meaningful touch points and use triggered campaigns to drive conversions/or relationships
How to segment your data effectively
Advanced persuasion techniques for your email design and copy
How to apply effective principles of conversion to your campaigns to enhance results

All attendees receive an attendance certificate, digital copies of course material to take away.

Course Overview

Email Marketing is the backbone to most digital marketing programmes – yet most marketers are not leveraging the full strength of this phenomenal channel.

Emarketeers' advanced email marketing course will build your email marketing knowledge from a strategic and tactical perspective, giving you actionable skills you can use immediately.

Join us in learning how to go to the next level and take your email campaigns up a notch. Benefit by receiving not only increased conversions, but also more satisfied customers and subscribers.

Course Programme

Introduction – Current & Future Trends

Overview of the evolving trends in email marketing
New and inspiring examples of email marketing solutions and opportunities
Interactive emails: examples and best practices
What’s coming up next in the world of email

Advanced Email Strategy

Three strategic levers of email marketing
Email's role at the top and bottom of the funnel
Prioritising email strategy using SMART
Adopting the 80/20 strategy
Email as part of the integrated marketing mix
Developing an email lifecycle strategy

Advanced Segmentation

The four main approaches to successful segmentation
The strengths of different segmentation methods
How to pick the right real-world data for segmentation
How to maximise behavioural data

Triggers and Email Automation

Integrating broadcast and automation approaches
Identifying your most valuable triggers
Automation sequence mapping
Common high converting trigger emails
Conversion abandonement email strategy

Advanced Layout & Design

The principle three C's of conversion
The rules of a good image
Plain doesn't mean bad: successful email design approaches
Exploring the concept of persuasive design
Building and testing effective landing pages
Tips for using video in email

Email Content and Copywriting

Four questions all emails must answer
How email copy differs to other digital copy
Using persuasion vs selling
Crafting subject lines that convert
Compelling calls to action: research and case studies
Techniques writing effective email body copy

Developing Your Own Email Marketing Plan

Audience

The advanced email marketing course is aimed at anyone currently running or managing email marketing campaigns and are looking to step it up a level with more advanced strategies and tactics.

Typical attendees include: digital marketers, CRM professionals, digital project managers or producers, sales teams, digital designers or copywriters.

Trainer

The Advanced Email Marketing course will be led by industry veteran Natalie Rockall.

Natalie has over 17 years email marketing and CRM experience, delivering strategic consulting to both small and large organisations.

Aside from being a highly-experienced email marketing trainer, Natalie has spoken at the Email Insider Summit Europe event, and has judged at both the DMA and DotDigital Dotties Email Marketing Awards.

What people say

The course matched my expectations, it's well-structured and easy to follow. Thanks to Tim for providing competent replies to all questions during the course!

Alina Khusnutdinova, Channel Marketing Manager
Paramount Software

A very useful and productive training session with a very small group, making the experience all the more tailored. This has been an invaluable course that I'll be able to utilise for a long time.

Amy Richardson, VOD Content Manager
Channel 5

Fantastic course, great venue and a big thank you to Kath Pay who held the Advanced Email Marketing Course.

Sharon Tansley, Direct Marketing Executive
New Technology CADCAM

The course surpassed my expectations with regards to content and structure. Kath Pay gave us really useful advice and instruction in terms of next steps for email marketing, and gave me tangible ideas to take away and implement in my current job. I would highly recommend this course.

Emily Hill, CRM Assistant
Moonpig

I had a great time learning, discussing and getting inspired by other professionals in a casual and relaxed atmosphere. I've taken so many ideas and new thoughts away with me, there's a lot I want to try out now!

Julia Braun, PR & Marketing Executive
Mack Brooks Exhibitions

The course provided a good base understanding for generating email templates that will work across all email clients

Jeremy Smith, Developer
National Trust

Emarketeers were kind enough to tailor the course to suit my team, which meant all the course content was relevant to them and they were gripped throughout. It was a long day but the trainer made every second count. Everyone got a lot out of the training - it really improved their understanding of good email content and design.

Bonnie Molins, Head of Content
The National Autistic Society

The course provides a very effective view of the state of play in email marketing. It raised my awareness of new aspects that I might have underestimated or completely ignored!

Marc Chrzonz, Online Marketing Manager
Tipico

What a wonderful environment to learn new tricks! Professional speakers to compliment!

Dean Munkley, Sales & Marketing Manager
Qimtek

I would definitely recommend the Advanced Email Marketing course - a great balance of theory and applicable ideas, without getting dry. It was great to cover so much ground in one day!

Kyle Sheldrake, Global Marketing Executive
Cambridge University Press

Load more testimonials