Digital Strategy & Planning Training Course

Supercharge your digital marketing strategy and planning

Course Details & Enrolment

Course Details
This course can be delivered to teams at your business or organisation.	Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials and certification

Please note: Our training courses are now available either in-person or online.

Benefits

You will come away from this training course with:

An understanding of how to evaluate your organisation’s digital landscape
The key components of a successful digital strategy and plan
Practical strategy frameworks to take away and develop with your colleagues/team
Methods to gain insight into your customers and customer journeys
Knowledge of how to create sustainable digital marketing objectives
The skills to take your organisation on a journey to transform its digital marketing

All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.

Course Overview

Digital strategy is a critical factor in growing and sustaining organisations. Once considered as an add-on, it's essential for successful organisations to adopt a well-constructed digital strategy.

This hand-on practical course will share best practices, give you actionalble insights and a wealth of practical tips. Based on research and live application, the course will use your organisation or client, as an example during the day, so you can apply the learning and share with colleagues, to transform your digital marketing strategy.

You will gain a practical framework for a digital marketing strategy and plan. Plus, everyone will receive a template document after the course, to put their plan into action. And you can share the tools discovered with colleagues after the course, to stay on track.

Course Programme

Customers, Competitors and Channels: Insights and Analysis

Assessing your current stage of digital adoption: getting a benchmark to understand your organisation’s levels of digital ability
Analyse the strengths of your organisation’s digital footprint using specialised frameworks
Free tools which demonstrate the effectiveness and any weaknesses of your website and digital footprint
How to evaluate your competitors to see who's winning and why
Review the customer journey to see where there are gaps in your digital strategy
The Voice of the Customer when building your digital marketing capability
What resources are available to capture insights
The key factors in enhancing and enriching your audience personas and how these apply to the customer journey

Building The Digital Marketing Strategy

The difference between Strategy and Tactics
The key strategic options for your organisation using a practical framework to take-away
The steps required to develop an Online Value Proposition
Using the Online Value Proposition to craft a proper strategy
How to write a proper digital strategy with the building blocks for creating strategy statements
How to develop sustainable SMART objectives for your organisation

Developing Your Actionable Digital Marketing Plan

Turn your SMART objectives into practical actions
How audience segmentation and mapping the customer buying cycle can improve effectiveness
The range of resources to make your plan happen
The metrics that matter – and those that don’t!
Developing relevant KPI's for your organisation and measure digital success

Improving and Transforming Digital Marketing

The 9 steps to digital transformation
Applying the steps to digital transformation - and the challenges
How to improve and transform your organisation’s digital marketing
How to integrate aspects of offline and online marketing
Develop your own blueprint for strategic digital marketing management
Quick wins to create your 90 day action plan

Audience

This Digital Strategy & Planning training course is designed for clients, agencies, SME's and professional marketers working in the UK. It is particularly suitable for marketers or agency practitioners who may have a rudimentary knowledge of digital planning and stratregy, and are looking to depend their knowledge. Their role is likely to include the need to assess digital alongside other channels or to assess digital as a fundamental business platform.

Trainer

Emarketeers' Digital Strategy & Planning course is led by Andrew Lloyd Gordon. Andrew is a true veteran in digital marketing, having worked in the industry for over 20 years. He is a highly experienced presenter, mentor, coach and trainer, advising many commercial and not-for-profit organisations on topics including conversion rate optimisation and social media strategies.

What people say

A very useful course, presented and delivered in an engaging and enjoyable way. Recommended for anyone wanting a run through good practice for developing a digital strategy.

Graham Keen, Ecommunications Manager
AXA UK

I would highly recommend Emarketeers as a training provider. Firstly the Wallacespace venues they use are fantastic. They provide everything, and more, that you could possibly need to enjoy your training and stay alert. The tutors are experts in their field and the groups are small, ensuring you get exactly what you want from the day.

Janine Mostyn, Account Director
Aquent & Vitamin Talent

I found this course extremely useful in bringing together all my existing knowledge and experience, to build an overall strategy.

Jack Rivers, International Marketing Officer
Cardiff Metropolitan University

The Digital Strategy course is both informative and engaging throughout. Key topics are discussed in-depth, and real world examples are used by the tutor to illustrate points. At the end of the course you have a blueprint of how to approach a Digital Strategy.

John Paul Green, Director of Digital Development
Conde Nast International

I needed a refresher course to cement my understanding and confidence in digital strategy on behalf of my clients. This was the perfect course.

Kathryn Whiteley, Account Manager
Greenwood Campbell

A very interesting and intense course where a lot was learnt. The small group size enabled everyone to have an input reviewing their social media channels as part of the course.

Karen Papworth, Communications Support Services Manager
Thames Valley Police

The Digital Marketing Strategy course was excellent, the theory was brought to life with real life examples with a great mix of learning and practical elements.

Rebecca Spiller, Client Marketing Executive
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A must attend course for anymore looking to enhance their digital strategy.

Donald McLeod, Deputy Director, Marketing and Communications
University of Hertfordshire

The Digital Marketing Strategy 1 day course provided an end to end plan for analysing and defining a marketing strategy. The course tutor was excellent, providing real life examples of how to apply the techniques, along with lots of references to online tools.

Jason Fitzjohn, Product Manager
News UK

Excellent Instructor, Excellent Course, Excellent Venue...nothing more to add!

Nick Sibly, Marketing Manger
Solid Solutions

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Digital Strategy
& Planning

Digital Strategy & Planning Training Course

Supercharge your digital marketing strategy and planning

Course Details & Enrolment

Benefits

Course Overview

Course Programme

Customers, Competitors and Channels: Insights and Analysis

Building The Digital Marketing Strategy

Developing Your Actionable Digital Marketing Plan

Improving and Transforming Digital Marketing

Audience

Trainer

What people say

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Digital Strategy& Planning

Digital Strategy & Planning Training Course

Supercharge your digital marketing strategy and planning

Course Details & Enrolment

Benefits

Course Overview

Course Programme

Customers, Competitors and Channels: Insights and Analysis

Building The Digital Marketing Strategy

Developing Your Actionable Digital Marketing Plan

Improving and Transforming Digital Marketing

Audience

Trainer

What people say

I'm Interested

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Digital Analytics & UX

Digital Marketing

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Digital Strategy
& Planning