Google Analytics 4
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After more than a decade since Google launched Universal Analytics, Google Analytics 4 (GA4) has landed. It represents a new era in data analytics, built for a more privacy-focussed future. And with Google announcing that it'll stop collecting data for all Universal Analytics properties on 1 July 2023, it's time to set up and configure your Google Analytics 4 property, to safeguard your data and to mitigate against any potential data loss.

How we can help?

Having training thousands of marketers across most verticals, we understand that accurate measurement and attribution is one of your biggest challenges. We also know that this will become more significant as more and more privacy controls are introduced.

Powered by machine learning, Google Analytics 4 equips marketers with the ability to report on observable data, as well as predictive data, which represents an exciting shift in data analytics. Yet whilst GA4 offers lots of out-of-the-box features, such as enhanced measurement, it also requires configuring, in order to get meaningful data from GA4.

Emarketeers is here to help you with your move from Universal Analytics to Google Analytics 4. In addition to providing GA4 training, we can set up and configure your GA4 property to help you unlock the insights you are looking for.

What we offer

Our GA4 migration services includes any of the following: 

  • GA4 Property and Datastream implementation 
  • Google Tag Manager setup (if required)
  • Standard GA4 configuration inc. enhanced measurement, filters, referral exclusions, session settings and Google Signals
  • Data Analytics Strategy including attribution setup, custom definitions and audiences
  • Custom Events and Conversions setup and testing
  • Ecommerce integration 
  • Custom reporting via Explorations 
  • GA4 training, GTM training and on-going analytics coaching

What people say...

I highly recommend attending this course if you want to make sure you are getting the most out of GA4 and to learn about all the changes.

The help we’ve had with our Google Analytics and Tag Manager tracking has been invaluable. We’re improving our website thanks to the better data we’re getting.

Get in touch today to discuss how we can help. Call us on 020 3925 2829 or