Facebook & Instagram Advertising Training Course

Learn how to run highly successful ad campaigns on Facebook & Instagram

Course Details & Enrolment

Course Dates
12 Oct 2023	Live Online Course	£460.00 (7% off)	Book Now
30 Nov 2023	Live Online Course	£460.00 (7% off)	Book Now
This course can be delivered to teams at your business or organisation.			Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials and certification			* All prices exclude VAT

Please note: Our training courses are now available either in-person or online.

Benefits

Following the Facebook & Instagram ads training course, you will be able to:

Understand how to strategically plan your campaigns
Choose the right campaign types to meet your business objectives
Structure your campaigns to optimise performance
Manage your Pixel and choose between Standard and Custom Events
Optimise Custom and Lookalike Audiences to improve campaign ROI
Navigate and use Meta Ads Manager like a pro
Monitor and measure your campaign performance metrics

All attendees receive an attendance certificate and digital copies of course material

Course Overview

Within the digital advertising world, Meta is dominating the dollars. Organisations in the consumer, B2B and not-for-profit space are using Facebook and Instagram advertising to fulfil their marketing objectives. Yet for many advertisers, the platform and Ads Manager, with their myriad of options, can be intimidating and confusing.

Emarketeers' Facebook & Instagram Advertising training course will lead you through the stages in developing and optimising your ad campaigns. The course explains the strategic decisions you will need to take in order harness the full capability of the platform, and it will also provide a hands-on approach to setting up Facebook or Instagram ads using Meta Ads Manager.

As requested by many of our attendees, the course will also explain the technical nuts and bolts when implementing the Meta Pixel, and will help you set up and fine tune your Events, Custom Conversions and both Custom and Lookalike Audiences, so that you are maximising your campaign performance and ROI.

By the end of this course, you will have discovered how Facebook and Instagram ads really work, giving your campaigns the best possible chance of success.

Course Programme

Setting The Scene

Latest social media trends and behaviours
Organic posts vs Paid posts and why paid ads are needed
Boosting posts and why they might not always be a good idea
Meta's ad policies: prohibited and restricted content

Planning & Strategy

Constructing your message strategy through the funnel
Choosing the right campaign objectives; use cases and pros / cons for each one
A full review of available ad types and formats
How to see all of your competitors' ads
Understanding the ad auction and what metrics to look out for

The Meta Pixel, Events & Custom Conversions

Managing the Meta Pixel on your website, or in Google Tag Manager
Standard Events and Custom Events: how they differ and setup guidance
Testing Events on your website using Meta's diagnostic tools
Pushing audiences through the conversion funnel with Events
Custom Conversions: do I need them and how to set them up?
Latest changes to Aggregated Event Measurement

Managing Ads In Facebook Ads Manager

Building your Campaigns and optimising your Ad Set structure
Getting your Audience targeting working optimally to improve campaign performance
Everything you need to know about using Custom Audiences
Extending your reach with Lookalike Audiences
Ad placement options – what works and what should be avoided
Manual vs Automated budget and bid control
Creative guidelines for different ad formats

Maximising, Managing and Monitoring

A review of the metrics that are available
Customising your reporting view and segmenting your data
Using the correct UTM tracking to measure your campaign performance in Google Analytics 4

Audience

The Facebook & Instagram Advertising training course is aimed at marketers, social media professionals, digital strategists or business owners who are looking to improve their Facebook or Instagram ads campaign performance and ROI.

Trainer

Emarketeer's Facebook & Instagram Advertising training course will be led by Jonathan Saipe, Founder of Emarketeers.

Jonathan has worked in digital for over 23 years. Prior to founding Emarketeers, he was head of digital at Publicis Technology.

Jonathan's hands-on experience running digital campaigns is second to none. He has worked extensively with a huge range of clients, providing expertise in social media strategy and advertising. He is a highly-experienced trainer, consultant and speaker.

What people say

I found this course incredibly insightful, and I would highly recommend it to anyone starting out in Digital Marketing. Thank you!

Mary Faulkner, Digital Communications
University of Worcester

Brilliant course, would recommend highly to my colleagues and would definitely look at booking another through Emarketeers!

Ellie Darwin, Online Services & Digital Media Officer
Services for Young People

Brilliant course, thoroughly enjoyed it! Even with the amount of information to take in, the course was taught in a way you could interact and learn at the same time. Perfect for me, Thank you!

Faye Edworthy, Digital Marketing Executive
Agriapet

A really useful, in-depth course with lots of room for discussion and examples from other participants. I felt like I was able to use the information straight away and have already seen great results.

Katy Macdonald, Social Media Manager
Zoopla

A brilliant course, which was very well designed and delivered! I feel a lot more confident about advertising through Facebook, now. Thank you!

Maria Lloyd, Showroom Manager
Jack Brunsdon

The course was really beneficial and I would highly recommend to anyone who uses Facebook for advertising.

Emily Sinfield, Marketing Executive
The Tabor Group

Fantastic training course. I think everyone should do this course!

Emma Watson, Director
Sapphires Nursery School

Excellent learning environment, really knowledgeable tutor and I left feeling inspired - thank you.

Charlotte Coates, Social Media Adviser
NFU

I have signed off budgets and campaigns, reviewed reports and instructed targeting, however I hadn't ever implemented the advertising or had the confidence to try. This course enabled me to roll my sleeves up and do exactly what I've been asking others to do for a chunk of my career. Very informed, true to practical-working life and brilliantly delivered.

Cally Hocknell, Founder/Director
Chatty Penguin

I would 100% recommend for anybody starting in Facebook Advertising. The course gave great foundations to begin with some excellent insiders tips!

Dougal Russell, Marketing Assistant
Cheeky Rascals

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Facebook & InstagramAdvertising

Facebook & Instagram Advertising Training Course

Learn how to run highly successful ad campaigns on Facebook & Instagram

Course Details & Enrolment

Benefits

Following the Facebook & Instagram ads training course, you will be able to:

Course Overview

Course Programme

Setting The Scene

Planning & Strategy

The Meta Pixel, Events & Custom Conversions

Managing Ads In Facebook Ads Manager

Maximising, Managing and Monitoring

Audience

Trainer

What people say

I'm Interested

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