Facebook & Instagram Advertising Training Course

Learn how to run Meta ad campaigns like a pro

Course Details & Enrolment

Course Details
We deliver in-company training for businesses and organisations.	Enquire Now
*Course length:* 1 day (9.30am - 4.30pm) includes digital copies of materials and certification

Benefits

Following the Facebook & Instagram ads training course, you will be able to:

Understand how to strategically plan your campaigns
Choose the right campaign types to meet your business objectives
Structure and build your campaigns to optimise performance
Manage your Pixel and choose between Standard and Custom Events
Optimise Custom and Lookalike Audiences to improve campaign ROI
Navigate and use Meta Ads Manager like a pro
Optimise your creative assets and ad placements
Monitor and measure your campaign performance metrics

All attendees receive an attendance certificate and digital copies of course material

Course Overview

Within the digital advertising world, Meta is dominating the dollars. Organisations in the consumer, B2B and not-for-profit space are using Facebook and Instagram advertising to fulfil their marketing objectives. Yet for many advertisers, the platform and Ads Manager, with their myriad of options, can be intimidating and confusing.

Emarketeers' Facebook & Instagram Advertising training course will lead you through the stages in developing and optimising your ad campaigns. The course explains the strategic decisions you will need to take in order to harness the full capability of the platform, and it will also provide a hands-on approach to setting up Facebook or Instagram ads using Meta Ads Manager.

As requested by many of our attendees, the course will also explain the technical nuts and bolts when implementing the Meta Pixel, and will help you set up and optimise your Meta Events, campaign structure, budgets, biding, audiences and creative, so that you are maximising your campaign performance and ROI.

By the end of this course, you will have discovered how Meta ads really work, giving your campaigns the best possible chance of success.

Course Programme

Setting The Scene

Latest social media trends and behaviours
Organic posts vs Paid posts and why paid ads are needed
Boosting posts and why they might not always be a good idea
Meta's ad policies: prohibited and restricted content
The impact of browers blocking first or third-party cookies
Apple's App Tracking Transpacency (ATT) and its impact on Meta Ads

Planning & Strategy

Constructing your message strategy through the funnel
Choosing the right campaign objectives; use cases and pros / cons for each one
A full review of available ad types and formats
How to see all of your competitors' ads
Understanding the ad auction and what metrics to look out for

The Meta Pixel, Events & Custom Conversions

Setting up and managing the Meta Pixel on your website, or in Google Tag Manager
The Meta Pixel vs Conversions API; what is CAPI and why use it when you have a Meta Pixel?
Why Meta Events are so important to the success of your campaigns
Standard Events and Custom Events: how they differ and setup guidance
Testing Events on your website using Meta's diagnostic tools
Pushing audiences through the conversion funnel with Events
Custom Conversions: do I need them and how to set them up?

Managing & Optimising Ads In Meta Ads Manager

How each campaign objective influences your performance and optimisation
A step-by-step guide to building your campaigns
Optimising your campaign and ad set structure
Getting your Audience targeting working optimally to improve campaign performance
Everything you need to know about using Custom Audiences
Extending your reach with Lookalike Audiences
Ad placement options – what works best and what should be avoided
Manual vs Automated budget and bid control
Creative guidelines for different ad formats
Running A/B tests and dynamic creative

Measurement & Monitoring

A review of the metrics that are available and which ones to use
Customising your reporting view in Ads Manager
Segmenting your data for deeper analysis
Setting up manual or dynamic UTM tracking to measure your campaign performance in Google Analytics 4

Audience

The Facebook & Instagram Advertising training course is aimed at marketers, social media professionals, digital strategists or business owners who are looking to improve their Facebook or Instagram ads campaign performance and ROI.

Trainer

Emarketeer's Facebook & Instagram Advertising training course will be led by Jonathan Saipe, Founder of Emarketeers.

Jonathan has worked in digital for over 23 years. Prior to founding Emarketeers, he was head of digital at Publicis Technology.

Jonathan's hands-on experience running digital campaigns is second to none. He has worked extensively with a huge range of clients, providing expertise in social media strategy and advertising. He is a highly-experienced trainer, consultant and speaker.

What people say

No matter your skill level, I can't recommend this course enough.

Joe Foster, Head of Content
More Than Loft Ladders

Jonathan is really professional and knows his topic really well. The delivery was clear and well articulated. I came out of it with lots of material and some real insight in the Metaverse, its limitations, flaws and exceptional capacity to improve my future marketing campaigns.

Clement Regert, Director
SpiceJazz Soho

Both the Meta and LinkedIn courses were very informative and gave us practical tips to take away and implement immediately. Look forward to engaging Emarketeers' services again in the future.

Sarah Frangos, Senior Marketing, Communications and Partnerships Officer
Pharmacist Support

A fantastic course that helped further develop my knowledge and understanding of Facebook and Instagram advertising and building successful campaigns.

Kirsty Myatt, Digital Marketing Specialist
ForFarmers UK

Really great course, very professionally presented and was understanding of the different levels of skill from the attendees. Would recommend this course to anyone needing an understanding of Meta Ads and will definitely be back for more courses in future!

Richard Crosland, Digital Account Manager
Bluestep Solutions

Really informative course with real life examples that can be applied to your own advertising and Jonathan was so knowledgeable and helpful!

Hannah Ellerton, Social Media & Content Manager
Guildhall School of Music & Drama

In a room full of mixed abilities and requirements, the course delivered knowledge and actionable learning for everyone.

Allen Tillyard, Head of Marketing
Brentford Football Club

I found this course incredibly insightful, and I would highly recommend it to anyone starting out in Digital Marketing. Thank you!

Mary Faulkner, Digital Communications
University of Worcester

Brilliant course, would recommend highly to my colleagues and would definitely look at booking another through Emarketeers!

Ellie Darwin, Online Services & Digital Media Officer
Services for Young People

Brilliant course, thoroughly enjoyed it! Even with the amount of information to take in, the course was taught in a way you could interact and learn at the same time. Perfect for me, Thank you!

Faye Edworthy, Digital Marketing Executive
Agriapet

A really useful, in-depth course with lots of room for discussion and examples from other participants. I felt like I was able to use the information straight away and have already seen great results.

Katy Macdonald, Social Media Manager
Zoopla

A brilliant course, which was very well designed and delivered! I feel a lot more confident about advertising through Facebook, now. Thank you!

Maria Lloyd, Showroom Manager
Jack Brunsdon

The course was really beneficial and I would highly recommend to anyone who uses Facebook for advertising.

Emily Sinfield, Marketing Executive
The Tabor Group

Fantastic training course. I think everyone should do this course!

Emma Watson, Director
Sapphires Nursery School

Excellent learning environment, really knowledgeable tutor and I left feeling inspired - thank you.

Charlotte Coates, Social Media Adviser
NFU

I have signed off budgets and campaigns, reviewed reports and instructed targeting, however I hadn't ever implemented the advertising or had the confidence to try. This course enabled me to roll my sleeves up and do exactly what I've been asking others to do for a chunk of my career. Very informed, true to practical-working life and brilliantly delivered.

Cally Hocknell, Founder/Director
Chatty Penguin

I would 100% recommend for anybody starting in Facebook Advertising. The course gave great foundations to begin with some excellent insiders tips!

Dougal Russell, Marketing Assistant
Cheeky Rascals

If you're looking for the confidence and knowledge that will allow you to run your own Facebook advertising campaign then this is the course for you!

Michael Angeli, Direct Marketing Executive
Care International UK

Everything I learnt on the course will be put in practice within my job role. There is also a fab tutor who makes every topic easily understood with lots of time of questions, insightful chat and practical tasks.

Emily Powell, Marketing Assistant
Lucky Voice

The trainer was incredible, they explained everything in detail and didn't rush us and related everything back to our own socials.

Sam Cook, Social Media Executive
JD Sports Fashion Plc

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