GDPR For Digital Marketers Training Course

Learn the fundamentals of GDPR compliance within digital marketing

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Course details
Please note: This course is currently only available in-house

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Overview

Any organisation engaging in digital marketing, be it email marketing, paid search, or social media advertising, should be aware of the need to comply with data protection laws. The legal consequences of non-compliance would be unwelcome, and the practical consequences for a brand or its suppliers, may be a disaster.

The current laws have been updated and the new law, the General Data Protection Regulation (or GDPR) is effective from May 2018. Many businesses in all sectors are currently trying to understand the challenges associated with ensuring compliance, and ongoing issues thereafter.

Led by legal specialist, Sherree Westell, this GDPR course aims to provide clarity of the new laws, the issues that may be challenging your organisation as it engages in digital marketing, and the steps to take in order to gain compliance and reduce risks.

Course Programme

Setting The Scene

Reviewing the current digital marketing sector and anticipated future developments
Understanding common terms and terminology within the sector and GDPR legislation such as: Data Subjects, Data Controllers, Privacy Impact Assessments, Privacy by Design, Right to be Forgotten
Non-compliance risks

Background To GDPR & Digital Marketing

A brief summary of the current legislation and the new law
Background to the development and publication of the GDPR
An outline of the basics of compliance
GDPR compliance challenges within the digital marketing sector
How Brexit could impact GDPR

Consent & Opt In/Opt Out

Rules applicable to digital engagement via websites and social media channels
Opt in and opt out legislation with email marketing and direct marketing
Rules around multi-channel engagement and re-use of data
An outline of steps to ensure your practices are compliant

Legitimate Interests

What are legitimate interests?
Overview of how this can help in practice, with digital direct marketing and social media marketing
How to implement a legitimate interest basis for processing

Profiling

What does profiling constitute?
How does profiling relate to digital marketing?
Ensuring profiling can be undertaken compliantly

Data Processing For Others

How to ensure that processing data on behalf of others does not increase your organisation’s risks

Myths – And Tips And Traps

Summary of myths
A reminder of key risks and how to deal with them
Big Data, IOT, AI and the future

Benefits

Following this training course, you will better understand:

The language and common terms relating to GDPR
Non-compliance risks and how to avoid them
How GDPR will impact digital marketing activity such as email marketing, paid search and social advertising
Overcoming GDPR challenges in digital marketing

All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.

Audience

This course is relevant to anyone working in digital teams with responsibility for data handling and processing, digital marketing or multi-channel marketing. This is an entry level course. No previous experience of data legislation, or GDPR is required.

The course content is relevant to any organisation marketing or doing business in the EU, or monitoring activities of people in the EU. The content is also relevant on a worldwide basis to such organisations.

Trainer

The GDPR For Digital Marketers course is led by legal expert Sherree Westell.

Sherree is a highly experienced solicitor who has been advising clients on data protection issues, as well as IT, digital and social media law, for well over 20 years. She is currently working with a range of clients on GDPR compliance programmes.