E-Insight Digital Marketing Blog

10 Ways To Boost Lead Generation Using Personalisation

23 April 2024, Simon Hall

10 Ways To Boost Lead Generation Using Personalisation
Personalisation marketing is about using forms of B2B customer information to create or improve experiences through marketing. It involves tailoring content or parts of content to target customers through collecting and analysing data. We discuss ten areas where you could be leveraging personalisation to improve the quality of your captured and nurtured leads.

10 Ways AI Can Supercharge Your Marketing Effectiveness

20 March 2024, Jeremy Rosenberg

How to maximise your marketing with AI
Artificial Intelligence (AI) has emerged as a game-changing technology for marketers and content creators seeking innovative approaches to craft marketing campaigns that genuinely resonate with target audiences. From analysing vast datasets to generating content at scale, AI now offers unprecedented opportunities to save time, reduce costs and dramatically boost marketing effectiveness.

Google Consent Mode & GA4: Your Questions Answered

3 January 2024, Jonathan Saipe

Google Consent Mode
Data privacy remains one of the hot topics of discussion among digital marketing and ad tech teams. Platforms and software vendors are continually striving to find the balance between users’ privacy choices and what is acceptable in terms of data collection.

To assist with the delicate balance with privacy vs data collection, Google provides a mechanism known as Consent Mode.

But what is it? How do I implement and test it? And how does it impact on my data collection and reporting in GA4? We’ve answered these questions and more.
What is Google Consent Mode?

9 Ways To Build Custom GA4 Events Without GTM

25 August 2023, Jonathan Saipe

Learn how to set up custom GA4 events without GTM
If you’re reading this article, you are probably wondering what your options are when setting up custom events in GA4, either because you aren’t using Google Tag Manager (GTM), or because you don’t have access to it. Learn more about setting up custom GA4 events with using GTM.

Do Our Jobs Define Us, Or Do We Define Our Jobs?

15 October 2021, Jonathan Saipe

When you strike up a conversation with a stranger, how long does it take you to ask them what their line of work is? Does their job define them, and does the same apply to you? Jonathan Saipe discusses the concept of career identity.

career identity

A Short Story About Gordon and Geoffrey Moore

22 July 2020, Jonathan Saipe

This a story about two Moores: Gordon Moore of Intel and Geoffrey Moore, author of “Crossing The Chasm”.
people and technology

How do you market to Gen Z and Gen Alpha?

21 July 2020, Allister Frost

Much has been written about the differences between Millennials, Gen Z and now Gen Alpha, so I’ve hesitated before adding to the noise. Especially as I’m not really a believer in pigeon-holing vast swathes of the population into one broad category. Adapting a brand’s marketing approach for someone born between 1995 and 2012 (a Gen Z’er) seems about as sensible to me as tailoring a message for someone with the Sagittarius star sign (born between 23 Nov and 21 December, in case you’re wondering).

Teenagers looking at phone

The One Question You Should Be Asking Your Media Agency

26 September 2019, Ben Blackler

Do you know how much money your media agency is making from your account? If you don’t, you really should. And here’s why.
Dave Barnett, co-founder of December19 media agency

7 Pro Tips To Boost Your Google Ads ROI

30 April 2019, Jonathan Saipe

Google Ads optimisation - pro tips
With so many moving parts in an average Google Ads campaign, it’s not surprising that many campaigns are either running at a loss, or suffer significantly reduced their ROI, due to poor optimisation. Take a look at our pro optimisation tips which will almost certainly have a positive impact on your Google Ads ROI.

Don’t Trust Your SEO Plugin To Optimise Your Website

23 April 2019, Clark Boyd

Don't trust your SEO plugin
With so many moving parts in a typical SEO campaign, can a simple SEO plugin really do the job? Clark Boyd, SEO specialist, offers his opinion.