E-Insight Digital Marketing Blog
3 January 2024, Jonathan Saipe
Data privacy remains one of the hot topics of discussion among digital marketing and ad tech teams. Platforms and software vendors are continually striving to find the balance between users’ privacy choices and what is acceptable in terms of data collection.
To assist with the delicate balance with privacy vs data collection, Google provides a mechanism known as Consent Mode.
But what is it? How do I implement and test it? And how does it impact on my data collection and reporting in GA4? We’ve answered these questions and more.
What is Google Consent Mode?
25 August 2023, Jonathan Saipe
If you’re reading this article, you are probably wondering what your options are when setting up custom events in GA4, either because you aren’t using Google Tag Manager (GTM), or because you don’t have access to it. Learn more about setting up custom GA4 events with using GTM.
15 October 2021, Jonathan Saipe
When you strike up a conversation with a stranger, how long does it take you to ask them what their line of work is? Does their job define them, and does the same apply to you? Jonathan Saipe discusses the concept of career identity.
22 July 2020, Jonathan Saipe
This a story about two Moores: Gordon Moore of Intel and Geoffrey Moore, author of “Crossing The Chasm”.
21 July 2020, Allister Frost
Much has been written about the differences between Millennials, Gen Z and now Gen Alpha, so I’ve hesitated before adding to the noise. Especially as I’m not really a believer in pigeon-holing vast swathes of the population into one broad category. Adapting a brand’s marketing approach for someone born between 1995 and 2012 (a Gen Z’er) seems about as sensible to me as tailoring a message for someone with the Sagittarius star sign (born between 23 Nov and 21 December, in case you’re wondering).
26 September 2019, Ben Blackler
Do you know how much money your media agency is making from your account? If you don’t, you really should. And here’s why.
30 April 2019, Jonathan Saipe
With so many moving parts in an average Google Ads campaign, it’s not surprising that many campaigns are either running at a loss, or suffer significantly reduced their ROI, due to poor optimisation. Take a look at our pro optimisation tips which will almost certainly have a positive impact on your Google Ads ROI.
23 April 2019, Clark Boyd
With so many moving parts in a typical SEO campaign, can a simple SEO plugin really do the job? Clark Boyd, SEO specialist, offers his opinion.
8 March 2019, Simon Hall
The concept of gating content has been debated a lot amongst B2B marketers, though probably it should be less about “whether” to gate, but more about “when” to gate content. Knowing when to gate content is the challenge, as timing it wrong can lead to very negative results. Simon Hall, B2B lead generation expert discusses when to gate content to maximise results.