E-Insight Digital Marketing Blog: Webinars

Why And How To Upgrade To Universal Analytics

16 May 2014, Remco Van Der Beek

Universal Analytics

Learn why and how to implement Universal Analytics, the next version of Google Analytics tracking code, which offers powerful new functionality and reporting.

15 Ways To Increase Your Content Marketing Performance

11 April 2014, Jonathan Saipe

Content MarketingIn light of Google’s algorithm updates over the past few years, content marketing has become one of the most ubiquitously discussed strategies in digital.

Take a look at 15 tools and techniques that will have a positive impact on your content marketing performance.

10 ‘Hidden’ Google Tools To Keep Marketers Ahead Of The Game

28 March 2014, Jonathan Saipe

10 hidden Google toolsTake a look at 10 phenomenally useful Google tools that you may have never seen before!

M-Commerce: Converting Browsers To Buyers On Mobile

28 February 2014, Jonathan Saipe

mobile commerceDuring this free lunchtime webinar, Steffane Aquarone reveals the very latest thinking around mobile apps and m-commerce, discussing the business case for m-commerce, how to encourage consumers to purchase on mobiles and issues around gathering customer data.

5 Critical Components Underpinning Your Digital Strategy

7 February 2014, Jonathan Saipe

Building a successful digital strategyAs businesses and organisations put increasing emphasis on the value of digital, the challenge is knowing how to develop a successful digital strategy. Take a look at 5 fundamental components underpinning your digital strategy.

10 Strategies To Boost Your Email Campaign Performance

31 January 2014, Jonathan Saipe

Email performance boosters (webinar)Email has consistently been recognised by digital marketers as one of the leading channels for delivering brand building and direct response campaigns.

During this lunchtime webinar, Tim Watson shares his experience of running successful email marketing campaigns, highlighting 10 essential strategies known to boost email campaign performance.

How Social Content Can Elevate Your Brand

6 December 2013, Jonathan Saipe

How Social Content Can Elevate Your Brand

Great content lies at the heart of every successful social media marketing initiative. But fewer than 40% of companies have a defined content marketing strategy in place. In this lunchtime Emarketeers’ webinar, Allister Frost discusses why content matters more today than ever before as well as strategies to optimise your reach.

Are You Measuring The Right Social Media Metrics?

15 November 2013, Jonathan Saipe

Social Media metricsIn the world of social media, Facebook ‘likes’ are very easy to measure, but very hard to value. In this webinar video, Richard Stacy discusses the value of measuring social media metrics and which ones we should be focussing on.

The Secrets Behind Successful Facebook Pages

26 September 2013, Annmarie Hanlon

With 240 million photos shared daily on Facebook, and 2.7 billion likes being generated in the same time period, Facebook represents huge opportunities for marketers. Take a look at this webinar recording revealing strategies and tactics underpinning the most successful Facebook pages.

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