Jonathan Saipe

10 Strategies To Boost Your Email Campaign Performance

31 January 2014, Jonathan Saipe



Email has consistently been recognised by digital marketers as one of the leading channels for delivering brand building and direct response campaigns. In numerous surveys, the email channel has been cited as having excellent ROI driving high levels of customer retention and engagement.

However, optimising email campaigns is not always straightforward, mainly due to the numerous variables impacting success.

During this lunchtime webinar, Tim Watson shares his experience of running successful email marketing campaigns, highlighting 10 essential strategies known to boost email campaign performance.

A video of the webinar can be viewed below:

Alternatively, here are the slides without voiceover:

  • MDM

    I would like the slides please.

  • Hi there, the slides can be viewed in the above Slideshare iframe.