The secret of our digital marketing training? It’s our people. They don’t just know their stuff – they know how to get the best from others.
So when we’re adding trainers and consultants to our team, we look for more than certificates and diplomas. We want them to have the spark that’ll get our clients brimming with bright ideas. Our trainers feel passionately about what they do, and we hope to share that passion and knowledge with you.
Back in the mid 90's, when words like 'browser' and 'web' meant something very different to most people, Jon was already a digital pioneer. Having worked at Publicis as Internet Development Director in the 90's, he launched FIFO Digital Media – a web design agency – in 1999. He formed Emarketeers less than a decade later.
Jonathan’s experience provides the vision to help Emarketeers deliver outstanding digital training and consulting, empowering brands and individuals with the very latest digital knowledge and skills.
When he's not sharing the secrets of Search or spending time with his young family, you might find him cycling around London on his trusted road bike.
With over 25 years experience in media and marketing, Tracey has a wealth of media planning and buying experience, working with clients including Intel, Microsoft, MORE TH>N and H&M.
She has spent the last 9 years helping Emarketeers deliver best-in-class digital marketing training and consulting, promoting and enabling digital transformation to over 10,000 brands since she started at Emarketeers.
Tracey is passionate about helping young people, and is extremely proud to be a mentor for the Richard Branson backed Virgin StartUp.
Andrew Lloyd Gordon
Digital Marketing Specialist
Andrew has been working in the digital marketing industry for over 20 years. With a background in sales and marketing and qualifications in psychology and business, Andrew is fascinated by all things web.
Since the heady days of the dot com era, he has gained a wealth of experience managing integrated digital marketing campaigns and ecommerce projects for a variety of clients, from sole traders through to large corporates. He has also had first hand-experience managing various successful online businesses.
Andrew is a highly experienced presenter, coach and trainer, advising on topics including email marketing, usability and social media strategies for many commercial and not-for-profit organisations, helping them to get the most out their digital marketing activities.
Remco Van Der Beek
Web Analytics Consultant
Remco has over 15 years experience in digital marketing and web analytics.
He was a senior consultant at Nedstat/comScore (now Adobe), and has worked with many SME’s and large organisations as well as agencies as an external or internal consultant.
His track record features clients such as Orange, Bridgestone Europe, Cargill, Cathay Pacific, Westminster Abbey, LBi, Media Bounty and many others.
He was even invited to address a United Nations WTO conference. Since 2007 Remco has run his own independent digital marketing and measurement consultancy from Brussels. He has been a trainer with Emarketeers since 2012 and since he has immersed over 1,000 digital marketers in Google Analytics.
User Experience and Content Specialist
Tim Fidgeon is one of the UK's leading trainers in user experience, usability, content writing and content marketing. He has worked in digital marketing since the 90's and has a background in psychology and usability.
Tim has worked with many major brands, including: Coca-Cola, Sony, Vodafone and General Motors.
Training days with Tim are fun and energetic, with plenty of real-life examples and lots of interactive exercises. He believes vegetarianism is the future and his favourite biscuits are Bourbon Creams!
Social Media and Recruitment Evangelist
Matt Alder is the founder of strategic consultancy MetaShift and has spent the last twelve years working in the online space. He became involved in online recruitment fourteen years ago, spending seven years as Head of Interactive Media with TMP Worldwide followed by four years as Head of Digital at Penna Barkers.
During this time Matt worked on digital recruitment and brand strategy for numerous clients across both the private and public sectors helping pioneer the use of tracking tools for digital recruitment marketing.
Matt is passionate about innovation and has a strong interest in how the digital revolution is changing the way companies communicate. He has written and spoken extensively on the future of recruitment and is a highly respected blogger with an international audience. Matt is also an enthusiastic social media experimenter and a regular commentator on all aspects of the emerging field of "social recruiting". He recently became the first person outside of North America to be named by John Sumser and Recruitingblogs.com as one of their global top 100 recruitment and HR influencers.
Social Media & Digital Strategist
Allister is the former Head of Digital Marketing Strategy for Microsoft where he specialised in emerging online marketing techniques and helped reengineer how brands like Windows, Office and Xbox used the social web to achieve their business goals.
Prior to that, he spent 10 years at Kimberly-Clark managing well-loved consumer brands including Andrex, Huggies and Kleenex
Allister is now an independent Chartered Marketer and a sought-after speaker at business and academic seminars, where he shares advice about the rapidly changing business landscape, and helps brands unlock fresh business opportunities in our digital world.
His inspirational workshops are high energy and interactive, designed to give you the expert knowledge you need to make an instant impact. He also loves craft beer and eats too many sweets!
Mike is an experienced marketing communications and CRM professional with over 19 years in the agency world. He is founder of the direct marketing agency Soul - an agency that seeks to build lasting, valuable relationships between people and brands. He is also a Fellow of the IDM and sits on the DMA's Agencies Council.
His experience includes UK and International agency networks. Most recently, prior to founding Soul, he was Managing Director of the award winning, integrated agency Elvis. During that time, he has worked across many different industry sectors and well-known brands spanning the alphabet – from Avis, Barclays and Digital UK, to Virgin, Yakult and Xerox.
Mike is genuinely excited about how the principles and practice of direct and data driven marketing have been given a new lease of life, as a result of new opportunities in digital media and technology.
Email Design Guru
Elliot Ross specialises in design and creative strategy for email and brings over 8 years agency and client-side experience. Most recently he founded the world's first specialist email creative agency Action Rocket, working with some of the biggest brands both in the UK and abroad.
Elliot was formerly Senior Creative Designer at eDialog (eBay Inc), where he created best of class digital campaigns for world renowned brands including: British Airways, Sony Playstation and IKEA. He authors the Email Design Review, which looks at best practice and design trends in the email channel, and he has written point of view articles for Brand Republic and Marketing Week.
His design work at various agencies has been awarded several industry accolades, including the New Media Age Best Use of Email award.
Email Marketing Addict
Tim Watson is an email consultant with 12 years' experience focused entirely on the email channel. Through his consulting work he provides the latest guidance to brands working on all elements of a comprehensive email strategy. Tim uses an evidence based approach, drilling into data to guide strategy decisions.
His experience extends across B2B and B2C brands, with client email volumes anything up to 25 million emails per month.
Tim also speaks regularly at conferences internationally about email marketing, and blogs about the email marketing trends, sharing latest findings and results.
Digital Analytics Specialist
Gareth has over 12 years of experience as a digital analytics and optimisation specialist.
He fell into the world of digital analytics by responding to an interesting and unfamiliar internal position at The Royal Bank of Scotland, for the role of ‘web analyst’. Thanks to the rapid growth in digital, the role expanded significantly, with Gareth driving the digital analytics and optimisation capabilities at RBS. Moving to a senior role at Virgin Media, Gareth continued to leverage digital analytics and optimisation techniques, to grow the digital commercial business.
Subsequently, Gareth moved to independent consulting, providing digital analytics services and testing programmes for some of the biggest companies in Europe, including: Samsung, Royal Bank of Scotland, The National Lottery, Virgin Money & Kia Motors.
Gareth is also a highly-experienced trainer and course facilitator.
Tony began his working life as an engineer, but eventually saw the light and converted to IT by studying artificial intelligence.
When the Internet grew in importance, he joined Sapient an as a technical architect, where he worked on pioneering websites for organisations such as Schroders, Lloyds of London and the UK government.
He then joined ioko, a UK IT company that developed a niche in building complex applications to deliver video on demand, for organisations such Sky, ITV and Channel 4. As programme director at ioko, Tony was responsible for the development and delivery of websites for Wyeth, HMV, Film4 and Virgin Media (to name a few), as well as working with Sky, BBC, Disney and Channel 5 on their digital offerings.
In addition to coaching and training businesses in Agile methodologies, he has recently been working with the Department of Energy and Climate Change to improve their agile development practices, and implement behaviour-driven development (BDD).
Conversion Optimisation Geek
James Eckhardt has been involved with digital communications since 1986, when he launched a national network of music bulletin boards. After this early involvement in the pre-internet, he qualified as a Chartered Accountant and founded a multimedia agency, providing digital services to leading content providers and portals including Conde Nast, BSkyB and Virgin Media.
Since 2007, James has been immersed in the world of Web Analytics and PPC marketing and in 2011, joined the world-renowned Conversion Rate Optimisation agency, Conversion Rate Experts as a senior CRO consultant.
James currently develops his own web-based startups, winning in 2013 two startup awards from University College London (UCL) and was a finalist at Seedcamp, the UK’s leading startup accelerator.
Mark Brill is a digital strategist and innovation consultant, who has been working in digital media, marketing and advertising for over 20 years. During that time he has delivered a range of large-scale online projects for brands, government agencies and major charities.
With the emergence of social media along side mobile, Mark has worked with global brands in FMCG, Finance, consumer products, automotive, retail and charities, helping them to understand how to deliver ideas and content to engage consumers in these channels. The focus of his work is now on helping brands to understand innovation, creative technologies and the next generation of media devices.
Mark is a senior lecturer on the Future Media Masters course at Birmingham City University, He is also Chair of the DMA Mobile and Connected Marketing Council and speaks regularly at conferences.
Web Analytics King-Pin
Hugh is a highly experienced accredited web analytics and usability specialist with a background spanning web analytics, online advertising communications and strategy development. He spent three years working at Logan Tod & Co. in London as a senior analyst and consultant, prior to that he was Head of Online Planning and Buying at Manning Gottlieb OMD where he helped set up, grow and run the online media planning and buying department.
Digital Media Veteran
Dave Katz has been actively involved in the digital media sector since 1999.
Having worked at three leading agencies: ilevel, Havas and Omnicom, and two international networks, Advertising.com and Ybrant, Dave has a wealth of experience in both the buying and selling of conventional and programmatic display activity.
Dave has been active within several trade bodies, negotiating on behalf of the agency community with both IASH and the DTSG, as well as regularly engaging with the AOP, the IAB and the IPA.
Online Video & Comms Specialist
Simon is an expert in connecting companies with their audiences. With a career spanning film writing and directing as well as 18 years spent at the highest levels of corporate communications, he understands better than most the art and value of storytelling for business.
He has advised clients including IBM, Canon, Motorola, The Office Group and Shell, and acted as the spokesperson for UK broadcast and telecoms regulators Ofcom and PhonepayPlus.
During his career, Simon has devised and implemented many successful video campaigns, always ensuring they meet the commercial needs of the business.
Recruiting Marketing Expert
Kristie has built her career in recruitment marketing, first as International Director of Communications for a global S&P 500 recruitment consultancy, and now as a Virtual CMO and founder of Thrive Marketing Communications.
Throughout her career, she has contributed to the evolution of candidate acquisition strategy – from what was once classified adverts in the newspaper, to online job boards, and now via strategic multi-channel inbound marketing, to attract, recruit, engage and retain talent.
Today Kristie works across the talent management spectrum, including recruitment consultancies, in-house recruitment and HR teams, and employee engagement and development departments. She is equally engaged with recruitment AI, automation and technology providers, disrupting the industry, and is an expert on employment trends in a digital age.
Kristie regularly shares her insights at conferences and workshops, imparting her enthusiastic Canadian accent to willing audiences across the UK and Europe.
SEO & App Marketing Expert
Before digital marketing became commonplace, Matt was busy experimenting with this new tool called Google, and a newfound source of business marketing that is the Search Engine Optimisation of today.
Professionally, Matt has more than 10 years' SEO and digital marketing experience, across all specialisms. He previously worked for The Telegraph as an SEO analyst, and has worked for an array of independent publishers, start-ups, agencies and blue chip businesses.
Matt has been featured as a digital marketing expert on Econsultancy, Moz and Search Engine Watch. His favourite all-time result was increasing Cancer Research's UK search traffic by 300%.
Influencer Marketing Expert
Jane Bellard is a senior word-of-mouth strategist with 14 years' experience in marketing. She started her career in PR, working agency-side for P&G, Dairy Crest and Westfield among others.
After six years, she made the move into word of mouth marketing, which has since evolved to include social media. She founded word of mouth marketing agency Grapeviners, with clients including Anglian Water, ITN Productions, Stylfile, Jay Manuel Beauty and Infirst Healthcare.
Jane has provided training for clients including 3M, Uber and Anglian Water, she has lectured at Leeds Metropolitan University and is a regular speaker at Social Media Week London.
Social Media Advertising Specialist
Patrick Macnamara is a specialist in social media advertising and digital strategy. He is the founder of Terrier, a London based digital planning agency, specialising in brand building, attribution modelling and social media.
He started his advertising career as a planner at JWT, Manchester, where his John West "Discover the Story" campaign was nominated for a Cannes Lion award. Patrick then went on to become Head of Strategy at The Gate Films, Manchester.
Patrick qualified in Multimedia from Dublin City University. He also has a masters degree from Edinburgh University. Over the course of his career, he has won several Rose Creative Awards.
Digital Innovation Expert
Andy is a content expert with international experience and is one the UK’s leading data visualisation trainers. He has worked with the United Nations, the World Food Programme, RNLI, IBM, Cisco, Aviva and many more world-beating brands. He was also a judge at the British Media Awards in 2015.
Andy writes a column for Campaign magazine about innovation in digital, and he is currently working on a book about data visualisation.
Social Media Specialist
Will is a digital and social media specialist who has worked with a multitude of global brands predominantly in the entertainment, technology, automotive and FMCG sectors. He's been creating swipe-stopping content and innovative digital campaigns since his days as editor of MySpace in the noughties.
After a stint at global creative agency DDB, he started his own digital agency Harkable in 2010, winning clients from Samsung to Penguin with new ideas and smart execution.
His new digital innovation agency Vandal helps brands to connect to audiences in more meaningful ways, and remain relevant in the ever-changing digital landscape. He also provides training and consultancy to help marketing professionals achieve their potential in digital.
Paid Search Specialist
Having worked for one of the UK's best digital marketing agencies, Maciej has years of invaluable experience managing paid search and shopping campaigns on Google and Bing.
Work at Periscopix, he developed and executed paid search strategies for clients such as Sony Entertainment Network, Time Inc., Telegraph Media Group and Forex, to name a few. Maciej has managed marketing budgets of up to $500k p/month and grew accounts from £0 to £100k in monthly revenue.
Working closely with Google, he has developed an in-depth understanding of the industry's best practices and most effective strategies. And his 8 industry-specific certifications (7 Google and 1 Bing), demonstrate his expertise and dedication to further developing his paid search knowledge.
Sherree Westell is solicitor who has been advising clients on data protection issues, as well as IT, digital and social media law, for well over 20 years. She is currently working with a range of clients on GDPR compliance programmes.
Sherree works as a consultant with the well-established London law firm, Woodroffes, having previously spent over 10 years at city and national law firms.
Data Insight Expert
Ian has over 14 years' experience in advertising planning, research and analytics.
He spent the last 10 years at the Guardian as Head of Commercial Insight, and prior to that he worked at Millward Brown and IDC.
By bringing his experience in data analytics, media planning currencies, market research, ad measurement and trade marketing to bear on businesses throughout the advertising ecosystem, Ian produces data driven narratives that can be used to either inform the strategic decision-making process, or to simply generate a positive external narrative for marketing and PR purposes.
Paid Media Expert
Arianne has nearly 15 years experience working in the search industry. Awarded UK Search Personality of the Year 2019 and voted one of PPC Hero's Top 50 Influencers, she now runs her own independent consultancy offering support to both agencies and brands.
She's a passionate advocate for all things inclusion and accessibility, and a regular at industry events
B2B Marketing Specialist
Simon is a former Chief Marketing Officer at Dell UK with around 25 years’ experience in Information Technology and Services, Telecommunications and Multimedia, across B2B and B2C. Simon is also author of the book ‘Innovative B2B Marketing’.
Prior to Dell he served in many senior roles such as EMEA Business Unit Head at Acer where he ran sales, marketing and operations and EMEA Sales and Marketing Lead at Microsoft as well as other senior roles at Toshiba, Philips and Dell. From his 20+ years as a leader Simon has amassed extensive business and marketing skills and experience across businesses of all sizes from start-ups to global corporations.
You can find Simon regularly speaking at conferences and events and delivering keynotes. Aside from regularly running courses and workshops, he is also an active member of several business and marketing associations.
Marketing & Content Strategist
Carolina has 18 years' marketing and content leadership experience across a number of geographies and B2B/D2C and B2B2C companies, and is a specialist in driving growth through multi-channel digital strategies.
She is a well-known and respected industry thought-leader and ex-Googler, speaking regularly at industry events, particularly those supporting sustainable innovation through digital technology.
Media & Journalism Expert
Jack Soper is an award-winning producer, trainer and consultant with over 20 years of media
After studying Philosophy at St John’s College, Cambridge, he joined the BBC in 2002, and went on to work for BBC News, BBC World Service, BBC Learning, BBC Radio 4 and 4 Extra.
Currently, Jack produces BBC Radio 4’s The Film Programme, Front Row and Open Book, makes BBC podcasts including The Boring Talks and Life Lessons, and has made documentaries for BBC Radio 1 and 1Xtra. He also recently produced a report for BBC Radio on the use of podcasts in the new BBC Sounds app.
Away from the BBC, Jack’s training and consultancy clients include the Financial Times, The Guardian, Thomson Foundation and many more. He has worked as a producer for private clients including PRX’s Radiotopia, Cliveden Literary Festival and the autism charity Autistica.
Jack is a visiting lecturer at City, University of London and University of Westminster, teaching media and journalism.
Marketing Automation Expert
Alex is an industry specialist in Marketing Automation platforms, having helped global brands deliver 'best in class' email marketing campaigns and lead nurture journeys, at scale.
He has a wealth of knowledge and experience in digital marketing and has managed Marketo instances for global brands, including Facebook, Korn Ferry and a host of startups.
With a recruitment career spanning over 20 years, Stuart now works as a strategic consultant and trainer to the UK in-house recruitment sector.
Since 2011, he has delivered over 500 specialist workshops and coached over 2000 recruiters in the latest recruitment tools, techniques and strategies. Stuart originally worked in the agency sector providing contingency and executive recruitment services to FTSE 100 and SME / SMB companies throughout the UK.
He has advised a range of companies on how build more strategic, specialist in-house recruitment and resourcing functions – and has delivered "Recruitment Transformation" projects for a number of major brands, including: Ford Retail, AMEC Power & Process, Rexam, Rathbones Wealth Management, Grant Thornton, Sellafield, Weightmans and the NHS.
He is a recognised expert in the use of social media for recruitment and branding and is a leading commentator on the delivery of ‘in-house recruitment transformation’ within organisations.
Email Marketing Specialist
Natalie Rockall is an email marketing specialist with over 17 years email marketing and CRM experience, delivering strategic consulting to both small and large organisations.
Having held email specialist roles in client side organisations, Natalie has hands on experience of both creating email strategy and implementing the required tactics to achieve email success.
Aside from being a highly-experienced email marketing trainer, Natalie has spoken at the Email Insider Summit Europe event, and has judged at both the DMA and DotDigital Dotties Email Marketing Awards.