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The team

The secret of our digital marketing training? It’s our people. They don’t just know their stuff – they know how to get the best from others. So when we’re adding trainers and consultants to our team, we look for more than certificates and diplomas. We want them to have the spark that’ll get our clients brimming with bright ideas. Our trainers feel passionately about what they do, and we hope to share that passion and knowledge with you.

Jonathan Saipe - Founder of Emarketeers

Jonathan Saipe


Back in the mid 90's, when words like 'browser' and 'web' meant something very different to most people, Jon was already a digital pioneer. Having worked at Publicis as Internet Development Director in the 90's, he launched FIFO Digital Media – a web design agency – in 1999. He formed Emarketeers less than a decade later.

Jonathan’s experience provides the vision to help Emarketeers deliver outstanding digital training and consulting, empowering brands and individuals with the very latest digital knowledge and skills.

When he's not sharing the secrets of Search or spending time with his young family, you might find him cycling around London on his trusted road bike.

Tracey Stern - Marketing Director

Tracey Stern

Managing Director

With over 25 years experience in media and marketing, Tracey has a wealth of media planning and buying experience, working with clients including Intel, Microsoft, MORE TH>N and H&M.

She has spent the last 9 years helping Emarketeers deliver best-in-class digital marketing training and consulting, promoting and enabling digital transformation to over 10,000 brands since she started at Emarketeers.

Tracey is passionate about helping young people, and is extremely proud to be a mentor for the Richard Branson backed Virgin StartUp.


Mike Berry

Multi-Channel Digital Strategist

Mike is a strategic digital marketing trainer, consultant, author and blogger. He is also a Visiting Professor of Marketing Strategy at Hult International Business School in London.

His career includes work at Procter & Gamble, EHS 4D, Wunderman, Draftfcb and most recently Jack Morton where he was Head of Digital for the EMEA region.

He has worked for an impressive array of clients including: Ford, Mars, Xerox, Nestlé, BA, BT, HP, Mini, Shell, Mobil, Samsung, Marriott, Ernst & Young and Tesco.

He is both passionate and knowledgeable about digital marketing and his integrated marketing background means he is ideally qualified to train marketers of all levels in digital skills.

Over recent months, Mike has delivered strategic digital marketing training workshops and keynote presentations across Europe, the Middle East and Asia.


Andrew Lloyd Gordon

Digital Marketing Specialist

Andrew has been working in the digital marketing industry for over 20 years. With a background in sales and marketing and qualifications in psychology and business, Andrew is fascinated by all things web.

Since the heady days of the dot com era, he has gained a wealth of experience managing integrated digital marketing campaigns and ecommerce projects for a variety of clients, from sole traders through to large corporates. He has also had first hand-experience managing various successful online businesses.

Andrew is a highly experienced presenter, coach and trainer, advising on topics including email marketing, usability and social media strategies for many commercial and not-for-profit organisations, helping them to get the most out their digital marketing activities.


Anne Caborn - Content Strategy Artiste

Anne Caborn

Digital Communications Consultant

Originally a journalist, Anne worked for a range of national titles before becoming content lead for several websites, including viewer communities created by Granada Television.

Aside from being an exceptionally engaging trainer and presenter, Anne is a content strategist and digital communications consultant, working for a wide range of clients including the Tower of London.

She is co-author of several books including Information Overload, published by Wiley and Money Fight Club (Harriman House) and is currently editing a new volume for Palgrave Macmillan.

She is a board member for Brighton Housing Trust, a South Coast housing charity, Vice Chair of the Ethics Policy Committee of the European Institute of Governance Awards (EIGA) and co-founder and Director of Mentoring Digital Minds, a mentoring skills organisation.


Remco Van Der Beek

Web Analytics Consultant

Remco has over 15 years experience in digital marketing and web analytics.

He was a senior consultant at Nedstat/comScore (now Adobe), and has worked with many SME’s and large organisations as well as agencies as an external or internal consultant.

His track record features clients such as Orange, Bridgestone Europe, Cargill, Cathay Pacific, Westminster Abbey, LBi, Media Bounty and many others.

He was even invited to address a United Nations WTO conference. Since 2007 Remco has run his own independent digital marketing and measurement consultancy from Brussels. He has been a trainer with Emarketeers since 2012 and since he has immersed over 1,000 digital marketers in Google Analytics.


Annmarie Hanlon

Digital Strategist

Annmarie Hanlon is a qualified digital, content and strategic marketing specialist and trainer with over 20 years experience, focusing on digital transformation and social media.

She is a keynote speaker on Digital Marketing for many business groups, a Senior Lecturer in digital marketing for the University of Derby, and in her spare time is conducting a PhD exploring the strategic use of social media networks.

For the last 12 years she has focused on digital marketing and its practical application for business, sharing secrets on what does and doesn't work in social media.

Annmarie is a keynote speaker on Digital Marketing for the Institute of Directors, a Digital Marketing tutor for Oxford College of Marketing and guest lecturer for the University of Derby.


Tim Fidgeon

User Experience and Content Specialist

Tim Fidgeon is one of the UK's leading trainers in user experience, usability, content writing and content marketing. He has worked in digital marketing since the 90's and has a background in psychology and usability.

Tim has worked with many major brands, including: Coca-Cola, Sony, Vodafone and General Motors.

Training days with Tim are fun and energetic, with plenty of real-life examples and lots of interactive exercises. He believes vegetarianism is the future and his favourite biscuits are Bourbon Creams!


Matt Alder

Social Media and Recruitment Evangelist

Matt Alder is the founder of strategic consultancy MetaShift and has spent the last twelve years working in the online space. He became involved in online recruitment fourteen years ago, spending seven years as Head of Interactive Media with TMP Worldwide followed by four years as Head of Digital at Penna Barkers.

During this time Matt worked on digital recruitment and brand strategy for numerous clients across both the private and public sectors helping pioneer the use of tracking tools for digital recruitment marketing.

Matt is passionate about innovation and has a strong interest in how the digital revolution is changing the way companies communicate. He has written and spoken extensively on the future of recruitment and is a highly respected blogger with an international audience. Matt is also an enthusiastic social media experimenter and a regular commentator on all aspects of the emerging field of "social recruiting". He recently became the first person outside of North America to be named by John Sumser and Recruitingblogs.com as one of their global top 100 recruitment and HR influencers.


Allister Frost

Social Media & Digital Strategist

Allister is the former Head of Digital Marketing Strategy for Microsoft where he specialised in emerging online marketing techniques and helped reengineer how brands like Windows, Office and Xbox used the social web to achieve their business goals.

Prior to that, he spent 10 years at Kimberly-Clark managing well-loved consumer brands including Andrex, Huggies and Kleenex

Allister is now an independent Chartered Marketer and a popular speaker at business and academic seminars, where he shares advice about the rapidly changing social media landscape and explains how brands can unlock fresh business opportunities in the digital world.


Mike Cullis

CRM Strategist

Mike is an experienced marketing communications and CRM professional with over 19 years in the agency world. He is founder of the direct marketing agency Soul - an agency that seeks to build lasting, valuable relationships between people and brands. He is also a Fellow of the IDM and sits on the DMA's Agencies Council.

His experience includes UK and International agency networks. Most recently, prior to founding Soul, he was Managing Director of the award winning, integrated agency Elvis. During that time, he has worked across many different industry sectors and well-known brands spanning the alphabet – from Avis, Barclays and Digital UK, to Virgin, Yakult and Xerox.

Mike is genuinely excited about how the principles and practice of direct and data driven marketing have been given a new lease of life, as a result of new opportunities in digital media and technology.

Elliot Ross - Email Design Expert

Elliot Ross

Email Design Guru

Elliot Ross specialises in design and creative strategy for email and brings over 8 years agency and client-side experience. Most recently he founded the world's first specialist email creative agency Action Rocket, working with some of the biggest brands both in the UK and abroad.

Elliot was formerly Senior Creative Designer at eDialog (eBay Inc), where he created best of class digital campaigns for world renowned brands including: British Airways, Sony Playstation and IKEA. He authors the Email Design Review, which looks at best practice and design trends in the email channel, and he has written point of view articles for Brand Republic and Marketing Week.

His design work at various agencies has been awarded several industry accolades, including the New Media Age Best Use of Email award.

Tim Watson - Email Marketing Consultant

Tim Watson

Email Marketing Addict

Tim Watson is an email consultant with 12 years' experience focused entirely on the email channel. Through his consulting work he provides the latest guidance to brands working on all elements of a comprehensive email strategy. Tim uses an evidence based approach, drilling into data to guide strategy decisions.

His experience extends across B2B and B2C brands, with client email volumes anything up to 25 million emails per month.

Tim also speaks regularly at conferences internationally about email marketing, and blogs about the email marketing trends, sharing latest findings and results.


Rob Thurner

Strategy and UX Expert

Rob is an accredited Google tutor, specialising in digital strategy, User Experience, Ecommerce and Customer Loyalty. He helps leading financial services, retail, entertainment and other consumer-facing companies adopt new digital platforms, rethink their consumer-engagement models, and transform their marketing and sales performance.

He is Founder and CEO of Burn The Sky, the digital. His clients include American Express, CVC Capital Partners, GSK, Heineken, HSBC, John Lewis, O2, Paddy Power, PwC, Richemont and Superdry.


Michael Feiner

Adobe Analytics Junkie

Michael has over 13 years of experience in web analytics and optimisation.

He started his web analytics career with Nedstat (now comScore), one of Europe's leading web analytics vendor as a senior sales manager and then moved to international research agency Nielsen Online before joining analytics consultancy Logan Tod (now part of PwC) as a senior client consultant.

In 2007 Michael set up an independent web analytics and optimisation consultancy in London.

Michael has consulted some of the biggest companies in Europe on making the most out of their web analytics and testing programmes including: Royal Bank of Scotland, Vodafone, Barclaycard, MoreThan, News International, New Look, Thomas Cook, Marks & Spencer, Eurostar, Panasonic, PwC, Deloitte and Daily Mail.


Tony Willoughby

Agile Apostle

Tony began his working life as an engineer, but eventually saw the light and converted to IT by studying artificial intelligence.

When the Internet grew in importance, he joined Sapient an as a technical architect, where he worked on pioneering websites for organisations such as Schroders, Lloyds of London and the UK government.

He then joined ioko, a UK IT company that developed a niche in building complex applications to deliver video on demand, for organisations such Sky, ITV and Channel 4. As programme director at ioko, Tony was responsible for the development and delivery of websites for Wyeth, HMV, Film4 and Virgin Media (to name a few), as well as working with Sky, BBC, Disney and Channel 5 on their digital offerings.

In addition to coaching and training businesses in Agile methodologies, he has recently been working with the Department of Energy and Climate Change to improve their agile development practices, and implement behaviour-driven development (BDD). 


Jonathan Fink

SEO Veteran

Jonathan has been at the forefront of SEO best practice for 13 years. A keen observer of the evolution of the online marketplace, he has helped hundreds of businesses to grow their web presence and revenues using advanced SEO methods.

Working agency and client-side, he is highly adept at leveraging the latest SEO tools, platforms and revenue modelling methodologies to support SEO within medium and large businesses.

He has carried out SEO campaigns, audits, training and workshops for: Oxford University, Motorola Mobility, Waitrose, Snow & Rock, Forest Holidays, Air Radio and Kiddicare among dozens of others.



James Eckhardt

Conversion Optimisation Geek

James Eckhardt has been involved with digital communications since 1986, when he launched a national network of music bulletin boards. After this early involvement in the pre-internet, he qualified as a Chartered Accountant and founded a multimedia agency, providing digital services to leading content providers and portals including Conde Nast, BSkyB and Virgin Media.

Since 2007, James has been immersed in the world of Web Analytics and PPC marketing and in 2011, joined the world-renowned Conversion Rate Optimisation agency, Conversion Rate Experts as a senior CRO consultant.

James currently develops his own web-based startups, winning in 2013 two startup awards from University College London (UCL) and was a finalist at Seedcamp, the UK’s leading startup accelerator.


Simon Francis

Professor Of Integrated Marketing

Simon Francis is the CEO of Flock Associates, the first ever integrated marketing and effectiveness consultancy.

Simon has extensive experience of integrated and effective marketing and communications, having run Creative, Media, Digital & Digital Media, Branded Content, Econometric & Poster buying companies.

Simon was CEO, EMEA for Saatchi & Saatchi, and Aegis Media, MD EMEA for OMD, and held senior positions at Leo Burnett, MindShare and ZenithOptimedia.


Mark Brill

Digital Innovator

Mark Brill is a digital strategist and innovation consultant, who has been working in digital media, marketing and advertising for over 20 years. During that time he has delivered a range of large-scale online projects for brands, government agencies and major charities.

With the emergence of social media along side mobile, Mark has worked with global brands in FMCG, Finance, consumer products, automotive, retail and charities, helping them to understand how to deliver ideas and content to engage consumers in these channels. The focus of his work is now on helping brands to understand innovation, creative technologies and the next generation of media devices.

Mark is a senior lecturer on the Future Media Masters course at Birmingham City University, He is also Chair of the DMA Mobile and Connected Marketing Council and speaks regularly at conferences.


Hugh Gage - Web Analytics King-Pin

Hugh Gage

Web Analytics King-Pin

Hugh is a highly experienced accredited web analytics and usability specialist with a background spanning web analytics, online advertising communications and strategy development. He spent three years working at Logan Tod & Co. in London as a senior analyst and consultant, prior to that he was Head of Online Planning and Buying at Manning Gottlieb OMD where he helped set up, grow and run the online media planning and buying department.


Dave Katz

Digital Media Veteran

Dave Katz has been actively involved in the digital media sector since 1999.

Having worked at three leading agencies: ilevel, Havas and Omnicom, and two international networks, Advertising.com and Ybrant, Dave has a wealth of experience in both the buying and selling of conventional and programmatic display activity.

Dave has been active within several trade bodies, negotiating on behalf of the agency community with both IASH and the DTSG, as well as regularly engaging with the AOP, the IAB and the IPA.


Simon Bates

Online Video & Comms Specialist

Simon is an expert in connecting companies with their audiences. With a career spanning film writing and directing as well as 18 years spent at the highest levels of corporate communications, he understands better than most the art and value of storytelling for business.

He has advised clients including IBM, Canon, Motorola, The Office Group and Shell, and acted as the spokesperson for UK broadcast and telecoms regulators Ofcom and PhonepayPlus.

During his career, Simon has devised and implemented many successful video campaigns, always ensuring they meet the commercial needs of the business.


Sean Burton

Analytics Whizz

Sean has spent over 15 years working in the digital sector, and is passionate about deriving insight and value using technology and data, to improve customer experience.

Having previously been the Director of Measurement at Seren, Sean set up his own customer intelligence company, Analyt, in 2014, which specialises in using a blend of data, psychology and technology to improve digital customer experience and drive business performance.

Sean is heavily involved in the analytics community, running a regular Twitter chat (#AnalytChat) on digital marketing, user/customer experience (UX/CX), analytics and data visualisation. He is also involved in organising the MeasureCamp conferences in the north east.


Matt Wright

SEO Analyst

Before digital marketing became commonplace, Matt was busy experimenting with this new tool called Google, and a newfound source of business marketing that is the Search Engine Optimisation of today.

Professionally, Matt has more than 9 years' pure SEO experience, across all specialisms. He previously worked for The Telegraph as an SEO analyst, and has worked for an array of independent publishers, start-ups, agencies and blue chip businesses.

Matt has been featured as an SEO expert on Econsultancy, Moz and Search Engine Watch. His favourite all-time result was increasing Cancer Research's UK search traffic by 300%.


Jane Bellard

Influencer Marketing Expert

Jane Bellard is a senior word-of-mouth strategist with 14 years' experience in marketing. She started her career in PR, working agency-side for P&G, Dairy Crest and Westfield among others.

After six years, she made the move into word of mouth marketing, which has since evolved to include social media. She founded word of mouth marketing agency Grapeviners, with clients including Anglian Water, ITN Productions, Stylfile, Jay Manuel Beauty and Infirst Healthcare.

Jane has provided training for clients including 3M, Uber and Anglian Water, she has lectured at Leeds Metropolitan University and is a regular speaker at Social Media Week London.


Patrick Macnamara

Social Media Advertising Specialist

Patrick Macnamara is a specialist in social media advertising and digital strategy. He is the founder of Terrier, a London based digital planning agency, specialising in brand building, attribution modelling and social media.

He started his advertising career as a planner at JWT, Manchester, where his John West "Discover the Story" campaign was nominated for a Cannes Lion award. Patrick then went on to become Head of Strategy at The Gate Films, Manchester. 

Patrick qualified in Multimedia from Dublin City University. He also has a masters degree from Edinburgh University. Over the course of his career, he has won several Rose Creative Awards.


Andy Pemberton

Digital Innovation Expert

Andy is a content expert with international experience and is one the UK’s leading data visualisation trainers. He has worked with the United Nations, the World Food Programme, RNLI, IBM, Cisco, Aviva and many more world-beating brands. He was also a judge at the British Media Awards in 2015.

Andy writes a column for Campaign magazine about innovation in digital, and he is currently working on a book about data visualisation.


Will Francis

Social Media Specialist

Will is a digital and social media specialist who has worked with a multitude of global brands predominantly in the entertainment, technology, automotive and FMCG sectors. He's been creating swipe-stopping content and innovative digital campaigns since his days as editor of MySpace in the noughties.

After a stint at global creative agency DDB, he started his own digital agency Harkable in 2010, winning clients from Samsung to Penguin with new ideas and smart execution.

His new digital innovation agency Vandal helps brands to connect to audiences in more meaningful ways, and remain relevant in the ever-changing digital landscape. He also provides training and consultancy to help marketing professionals achieve their potential in digital.


Maciej Wronski

Paid Search Specialist

Having worked for one of the UK's best digital marketing agencies, Maciej has years of invaluable experience managing paid search and shopping campaigns on Google and Bing.

Work at Periscopix, he developed and executed paid search strategies for clients such as Sony Entertainment Network, Time Inc., Telegraph Media Group and Forex,  to name a few. Maciej has managed marketing budgets of up to $500k p/month and grew accounts from £0 to £100k in monthly revenue.

Working closely with Google, he has developed an in-depth understanding of the industry's best practices and most effective strategies. And his 8 industry-specific certifications (7 Google and 1 Bing), demonstrate his expertise and dedication to further developing his paid search knowledge.


Sherree Westell

Legal Expert

Sherree Westell is solicitor who has been advising clients on data protection issues, as well as IT, digital and social media law, for well over 20 years. She is currently working with a range of clients on GDPR compliance programmes.

Sherree works as a consultant with the well-established London law firm, Woodroffes, having previously spent over 10 years at city and national law firms.


Ian Gibbs

Data Insight Expert

Ian has over 14 years' experience in advertising planning, research and analytics.

He spent the last 10 years at the Guardian as Head of Commercial Insight, and prior to that he worked at Millward Brown and IDC.

By bringing his experience in data analytics, media planning currencies, market research, ad measurement and trade marketing to bear on businesses throughout the advertising ecosystem, Ian produces data driven narratives that can be used to either inform the strategic decision-making process, or to simply generate a positive external narrative for marketing and PR purposes.


Arianne Donoghue

Paid Media Expert

Arianne Donoghue has over 10 year's experience as a paid media specialist. She has worked both agency-side, as well as for brands in-house, specialisting in building successful search campaigns.

Arianne is currently working at Epiphany as paid media development manager, supporting biddable media digital strategies for their clients.

She is a regular on the conference scene, and is also an editor and contributor for the popular site, State of Digital. In addition, Arianne is active in "She Does Digital" - a collective based in Leeds, helping to increase the number of women working in the digital industry, by showcasing role models, creating resources, educating and inspiring the next generation, and helping women build their networks.


Simon Hall

B2B Marketing Specialist

Simon is a former Chief Marketing Officer at Dell UK with around 25 years’ experience in Information Technology and Services, Telecommunications and Multimedia, across B2B and B2C. Simon is also author of the book ‘Innovative B2B Marketing’.

Prior to Dell he served in many senior roles such as EMEA Business Unit Head at Acer where he ran sales, marketing and operations and EMEA Sales and Marketing Lead at Microsoft as well as other senior roles at Toshiba, Philips and Dell. From his 20+ years as a leader Simon has amassed extensive business and marketing skills and experience across businesses of all sizes from start-ups to global corporations.

You can find Simon regularly speaking at conferences and events and delivering keynotes. Aside from regularly running courses and workshops, he is also an active member of several business and marketing associations.


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