Advanced SEO Training Course

Take your SEO skills and campaigns to the next level

Course Details & Enrolment

Course Details
This course can be delivered to teams at your business or organisation.	Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials and certification

Please note: Our training courses are now available either in-person or online.

Benefits

Following this training course, you will understand how to:

Plan future integrated SEO campaigns based on the latest search opportunities
Carry out advanced keyword research based on revenue modelling
Roll-out best practice SEO for different sectors, devices, content and SEO campaigns
Comprehensively audit websites for best practice technical SEO
Plan SEO activity, strategies and forecast results
Roll-out best practice link strategies
Successfully recover from penalties
Use tools to measure and identify insights for SEO

All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.

Course Overview

Over the last decade, the SEO industry has been through tumultuous change, with brands and agencies continually seeking out new strategies to improve organic search performance.

With the vast majority of brands at the mercy of Google's algorithm updates, uncovering new SEO tactics that are proven to yield positive results is becoming increasingly difficult.

This advanced SEO training course will instil you with new strategies and tactics, both on and off-page, enabling you to react to Google's updates, raise the bar against your competitors and plan your future SEO campaigns with confidence.

Course Programme

Today's SEO Landscape

The fundamentals of Google and the theory behind Google rankings
A discussion around SEO hot topics: hype or reality?
Thinking like Google: a review of the latest algorithm updates
Selling SEO: How to pitch SEO to clients and the board
Q&A algorithm help: problem solving discussion
Google Quality Guidelines: resources to read and trust
Advice on how to avoid penalties and still perform well in search
Latest developments in featured snippets, voice search and mobile SEO
SEO Lifecycle: the typical flow of successful SEO campaigns

Advanced SEO Strategy and Planning

Defining types of searcher intent and how they impact SEO planning
Optimising and future-proofing information architecture, navigation, taxonomy and workflow
Defining SEO metrics, KPIs, ROI and conversion modelling
SEO versus PPC: what are the key differences
Organisational processes: getting internal buy-in, budgets and structuring campaigns/teams
Outsourcing SEO and selecting an SEO supplier
Using enterprise tools to understand market share insights
Understanding personalisation of search
Resourcing your SEO, structuring teams, key dependencies and workflows

Advanced Technical SEO: Strategy & Tools

The future of technical SEO
Using enterprise tools to run SEO campaigns, create reports and dashboards
Competitor analysis tools: finding the low hanging fruit
Using tools to carry out on-page audits e.g. of metas, errors and site speed issues
Key tool walkthroughs: a chance to see live SEO tool essentials
Keyword research and strategy building: scraping, forensics, prioritising and 3D mapping
Free tools, plugins and Excel functions
Backlink analysis tools: mining link data and gaining SEO insights from social media
Analytical and tracking tool demos
Mastering boolean search operators and using Google itself as a tool

Advanced On-page Optimisation

Implementing perfect on-page SEO e.g. metas, site structure, image SEO and rank sculpting
Essential on-page issues that influence your SEO
The importance of integrating structured data and schemas
Core Web Vitals: demystifying CWV metrics and concerns
Building accelerated mobile pages (AMP)
Sitemap best practice and index status checking
The low-down on status codes, JavaScript SEO and redirects
Writing for language processors e.g. NLP/LSI machine learners
Enhancing click-throughs in SERPs
Launching and optimising multi-lingual sites and content
SEO recovery techniques; disavowing links and other common SEO issues
Dealing with thin or duplicate content and keyword mapping/deployment
Controlling robots with canonical tags and robots.txt
Diagnosing crawl issues: URL parameters, http headers, uncrawlable content and server logs
Reviewing and calibrating optimisations e.g. cannibalised ranks and keyword difficulty
Internal links and site architecture for SEO benefit
Brief content marketing insights for SEO advancement

Advanced Off-page Optimisation

Authentic link building policies, theory, practice, tooling and risks
Effective link building types, prospecting and go-to strategies
Understanding no/follow links, natural link networks (or PBNs) and balancing opportunities
Amplification opportunities; YouTube SEO, SEO affiliate marketing
Traffic volume optimisation and paid integrations/loading
Local SEO: strategies and tactics
Social, PR and ORM SEO functionalities, opportunities and recommendations

Audience

Emarketeers' advanced SEO course is aimed at brands or agency-side digital marketers, or SEO practitioners, with previous experience running or managing SEO activity, who want to up their advanced SEO skills.

Trainer

The advanced SEO training course will be led by industry veteran Matt Wright.

Matt has over 9 years' SEO experience across all disciplines. Until recently, he was an SEO analyst at the Telegraph, and prior to that, he worked for independent publishers, start-ups, agencies and blue chip organisations.

Matt has been featured on Search Engine Watch, Econsultancy and Moz and is highly-regarded within the SEO community.

What people say

A very solid overview of advanced SEO techniques, from the technical to real-life scenarios - the day flew by and was extremely interesting.

Hannah Wellings, Account Manager
The Ideal Marketing Company

This course was definitely the best I've been on. Good lecturer and attendees made it worth the money. I would recommend this course to everyone.

Grzegorz Szalas, SEO Consultant
Optimal Strategies

Excellent course taught very well and covered everything to assist in SEO.

Craig Knight, eCommerce Manager
NetLogistics Limited

The course was jam packed full of the latest knowledge and practices in the crazy world of SEO.

Richy Thomas, UX Designer
Learna

I thoroughly enjoyed the Advanced SEO course. It consolidated everything learnt on the SEO course and gave me an extra level of knowledge. I feel like an expert on SEO best practice!

Nicky Manix-Hall, Project Manager
Harvey Nash