Social Media Advertising Training Course
Learn how to manage, measure and optimise advertising on social channels
Course Details & Enrolment
Course Details | |
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This course can be delivered to teams at your business or organisation. | Enquire Now |
Course length: 1 day (9.30am - 5.00pm) includes digital copies of materials and certification |

Benefits
Following this training course, you will be able to:
- Understand which social media platforms are right for your organisation
- Understand the key components for a social advertising brief
- Discover the different types of paid social advertising options available
- Write best practice content for social ads
- Target the most relevant audience for different ads
- Comprehend how to buy and manage social ads
- Define and measure your social advertising KPI’s
- Integrate paid social media advertising across all channels
- Launch your social media advertising campaign
All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.
Course Overview
Social media platforms have created many new forms of advertising with a plethora of complex options, and specific rules to follow, in order to get results.
Emarketeers' Social Media Advertising training course shares examples, knowledge and expertise across the core and specialist social channels, with tips to augment your organisation’s application of social media advertising. You’ll understand best practice and see what works through interactive examples.
This one-day hands-on course will illustrate the different elements of the social media advertising toolkit, enabling you to return to the office with the knowledge and skills needed to optimise your social advertising campaigns.
Need help choosing the right course? Compare our social media courses »
Course Programme
Understand the platforms and advertising opportunities
- Learn about the real benefits of social media for organisations
- Why social media advertising is now mainstream and what it can achieve
- Assess your organisation's social media maturity stage
- Evaluate the choices, benefits and challenges across the major social media platforms including Facebook, Instagram, Twitter and LinkedIn
- Heads-up on who’s using the specialist platforms and review the relevance for your organisation (e.g. Reddit, SlideShare, Snapchat, Pinterest, TikTok)
The mechanics of social media advertising
- Discover why message strategies are key to target the right audiences
- Learn about the budget options, how and when and why you are charged
- Bidding options from CPC, CPM and Cost Per Action; what’s allowed and where
- Identify the key components in creating content for social media advertising
- Understand the purpose of A/B testing for ads and other content
- Discover more about the mainstream platforms including Facebook, Instagram, Twitter and LinkedIn
- Explore specialist platforms including Pinterest, Reddit and SlideShare to assess if they are right for your brand
Choosing relevant targeting and audience options
- Learn about audience selection and which customers to target and how
- Assess the demographic, psychographic and webographic factors to create the ideal customer type
- How to target age, gender, location, role, behaviours, interests and more
- Learn where to access demographic data from third party sources
Management, integration and action!
- How to integrate your paid and non-paid campaigns across all platforms and channels
- Ensure consistency with your creative and brand tone of voice
- Evaluation of free and paid-for monitoring and measurement tools
- Setting budgets and KPIs: how to define success
- Managing campaigns and monitoring the results
- Create your 30-day action plan to move your social media advertising to the next level
Audience
The Social Media Advertising training course is aimed at anyone with rudimentary knowledge of social media advertising looking for new ideas and techniques to optmise their paid social ad campaigns.
Trainer

Annmarie Hanlon is a digital, content and strategic marketing specialist and trainer with over 20 years experience, focusing in particular on digital marketing and social media.
Recognised as a subject expert, Annmarie teaches at the University of St Gallen Executive Business School and Cranfield School of Management, and is a keynote speaker for business groups including the Institute of Directors and Chartered Management Institute in the UK.
Read more about Annmarie Hanlon »
What people say

The trainer was extremely well-qualified to deliver this course and she tailored the material to our particular needs very well. I now feel very confident to apply social media advertising and the whole subject of social media for business.
Hertfordshire County Council

The content of the course we truly enlightening and I will definitely use it for my work now and career moving forward.
JW3

Very helpful and informative course, good to get the updates from someone who is so knowledgeable, especially because social media is continuously evolving!
inVentiv Health

Annmarie was fantastic! She just gets it! Her knowledge levels are excellent. I would attend any course she puts on.
CFA Institute

The Social Media Advertising course was detailed and relevant. The course leader was extremely experienced in the industry and was able to give us real insight, and up-to-date best practice.
Triodos Bank

An extremely useful course that gives a full overview of the standard media options, as well as rapidly implementable useful tips for optimisation, and pitfalls to avoid.
Sequel AG - Gc Watches

This course was brilliant in every way, and expertly led by Annmarie. Jam-packed with easy to digest information that was both interesting and informative.
Boom Ents

Extremely knowledgeable & helpful tutor who took her time to explain and assign every aspect of the course to our everyday business needs. Highly recommend.
L'Ortolan

The Social Media Advertising course from Emarketeers was thorough and informative with really engaging content from a knowledgeable course leader. I learned so much and can't wait to apply it into our company!
Learning Resources UK

Extremely knowledgeable & helpful tutor who took her time to explain and assign every aspect of the course to our everyday business needs. Highly recommend.
L'Ortolan