Social Media Advertising Training Course

Learn how to manage, measure and optimise advertising on social channels

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Course date	Location	Price *
28 Nov 2018	St Pancras, London	~~£495.00~~ £460.00 (until 29 Oct)	Book Now
6 Feb 2019	St Pancras, London	~~£495.00~~ £460.00 (until 7 Jan)	Book Now
16 Apr 2019	St Pancras, London	~~£495.00~~ £460.00 (until 18 Mar)	Book Now
This course can also be delivered on-site at your office

Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT

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Overview

Social media platforms have created many new forms of advertising: from Facebook to Twitter and YouTube to LinkedIn. There are many complex options, and specific rules to follow to get results.

The Emarketeers Social Media Advertising course takes a hands-on, practical approach, explaining the available platforms and evaluating the paid advertising options for your organisation.

This one day intensive course will illustrate the different elements of the social media advertising toolkit, enabling you to return to the office with the knowledge and skills needed to launch your social advertising campaign.

Course Programme

Understand the platforms and advertising opportunities

Why social media advertising is used and what it can achieve
Evaluate the choices, benefits and challenges across the major social media platforms including Facebook, Twitter, YouTube and LinkedIn
Decide if the niche platforms are right for your business including SlideShare, Instagram and Pinterest plus others
Understand best practice and what works by reviewing case studies

Learn about available ad formats

Differences between promoted posts, tweets, lead generation cards, pins, images and other ads
A/B testing and other options
Content guidelines; ad sizes and image standards
How to write for social advertising

Choosing relevant targeting and audience options

Building custom and lookalike audiences and applicable channels
Demographic factors: age, gender, location, role and more...
Targeting behaviours and interests

Managing and measuring social media advertising

Setting budgets and KPIs: how to define success
Bidding options from CPC, CPM and Cost Per Action; what’s allowed and where
Managing campaigns and monitoring the results
Calculating ROI using web analytics and conversion tracking

How Social Advertising fits into your wider strategy

Ensuring consistency with your creative, and brand tone of voice
Monitoring the competition
Integrating paid and non-paid for social activity

Benefits

Following this training course, you will be able to:

Understand which social media platforms are right for your organisation
Understand the key components for a social advertising brief
Discover the different types of advertising options available
Write best practice content for social ads
Target the most relevant audience for different ads
Comprehend how to buy and manage social ads
Define and measure your social advertising KPI’s
Integrate social media advertising across all channels
Launch your social media advertising campaign

All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.

Audience

The Social Media Advertising training course is aimed at anyone with rudimentary knowledge of social media advertising looking for new ideas and techniques to optmise their social media ad campaigns.

Trainer

Annmarie Hanlon is a digital, content and strategic marketing specialist and trainer with over 20 years experience, focusing in particular on digital marketing and social media.

She is a keynote speaker on Digital Marketing for the Institute of Directors, a Digital Marketing tutor for Oxford College of Marketing and guest lecturer for University of Derby.

Testimonials

For someone with a diy approach to social media now working in a corporate environment, I feel more balanced and confident in my approach to social media and content creation. I highly reccommend this course to anyone who thought they had a reasonable understanding of social media.

Aaron Clayton, Social Media Coordinator
Topps Tiles

The social media advertising course was highly practical and focused. There was plenty of scope for questions so that the delegates could find out the specific information that they needed. The course leader was authoritative and erudite.

Susan Reuben, Communications Officer
Masorti Judaism

Really professional yet laid back, informative course. Would highly recommend.

Abbie Thompson, Event and Project Co-Ordinator
Althea UK and Ireland Ltd

If you are looking for a comprehensive course on the ever-evolving topic of social media advertising, look no further. The course provider was extremely professional and helpful and the course was very thorough and useful to my company.

Bridie Chadwick, Marketing Assistant
Burnley College

The Social Media Advertising course gave me great insight in to the broad range of platforms available for advertising. It encouraged me to implement my knowledge and inspired me to want to learn more.

Bethany Connor, Social Executive
Topclick

Annmarie was an excellent, engaging and educated tutor, and the course covered all social platforms. I came away knowing exactly which platforms were best for my company objectives and how I can maximise my return of investment.

Nicky Samra, Senior Marketing Exec
CSM

The course leader was very knowledgeable and professional. She is highly experienced so had a lot to share about her past experiences and ideas about social media marketing in general. As the course was small, we were all able to ask questions and share ideas.

Mary Shipley, Manager
Discovery Summer

Annmarie's knowledge of Digital Marketing practices and paid advertising is excellent. If you are just starting out and need an overview of how to plan for paid social campaigns, I would highly recommend this course.

Amy Walsh, Community Content Editor
Nikon UK

The trainer was extremely well-qualified to deliver this course and she tailored the material to our particular needs very well. I now feel very confident to apply social media advertising and the whole subject of social media for business.

Fiona MacDonald, Communications & Online Services Officer
Hertfordshire County Council

The content of the course we truly enlightening and I will definitely use it for my work now and career moving forward.

Oliver Marcus, Marketing Coordinator
JW3

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