Social Media Advertising Training Course

Learn how to manage, measure and optimise advertising on social channels

Course Details & Enrolment

Course Details
This course can be delivered to teams at your business or organisation.	Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials and certification

Please note: Our training courses are now available either in-person or online.

Benefits

Following this training course, you will be able to:

Understand which social media platforms are right for your organisation
Discover the different types of paid social advertising options available
Write best practice content for social ads
Target the most relevant audiences for different campaigns
Comprehend how to buy and manage social ads
Define and measure your social advertising KPI’s
Integrate paid social media advertising across all channels

All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.

Course Overview

Nowadays, most social media channels have modified their algorithms to the point where organic posts only reach a fraction of their intended target audience. It has forced advertisers to invest budget behind paid social campaigns, in order to extend their reach and fulfil their campaign goals.

However, each platform has its unique audiences, behaviours, complex options, and specific rules to follow, in order to get results.

Emarketeers' Social Media Advertising training course shares examples, knowledge and expertise across the core social channels, with proven ways to augment your organisation’s application of social media advertising. You’ll understand best practice and see what works through interactive examples.

This one-day hands-on course will illustrate the different elements of the social media advertising toolkit, empowering you with the knowledge and skills needed to plan and optimise your social advertising campaigns.

Course Programme

Planning Social Media Campaigns

Latest Facebook, Instagram, LinkedIn and X (Twitter) trends and data
A review of Reddit, Tiktok and Snapchat audiences, trends and ad opportunities
Reviewing the key social media affordances for organisations
Scoring your social media maturity
The modern funnel and how it impacts your social media ads strategy
Discover why messaging strategies are key to engaging audiences
"Pitch, Plunge, Play": Creating thumb-stopping content

Running Ad Campaigns On LinkedIn

LinkedIn trends, data and behaviours
Paid campaigns: a step-by-step guide to creating and optimising LinkedIn campaigns
Choosing the right campaign objectives
LinkedIn Ad Formats: which one(s) to choose
Advanced audience targeting opportunities
The LinkedIn Insight Tag: what is it and why is it so important

Running Meta Paid Campaigns

A full review of all of Meta's campaign objectives and ad formats
Assessing your competitor's ads using the Meta Ad Library
What is the Meta Pixel and Events and why are they so important?
Audience targeting: demographics, behaviours and interests
Advanced targeting of Custom & Lookalike Audiences through the funnel

Advertising On X (formerly known as Twitter)

Latest X trends and usage data: demographics, verticals, devices, locations and more!
Understand the potential uses and benefits of X for brands
X’s role in content marketing, brand advocacy, thought leadership, lead generation and sales
A tour of the different X ads and campaign objectives
Targeting opportunities: demographics, locations, technology, keywords, interests, follower-lookalikes and more

Measurement & Attribution

How to integrate your paid and non-paid campaigns across all platforms and channels
Managing campaigns and monitoring the results
What is UTM tracking and why is it so important
Multi-channel attribution in Google Analytics

Audience

The Social Media Advertising training course is aimed at anyone with rudimentary knowledge of social media advertising looking for new ideas and techniques to optimise their paid social ad campaigns.

Trainer

This training course will be led by Jonathan Saipe, Founder of Emarketeers.

Jonathan has worked in digital for over 23 years. Prior to founding Emarketeers, he was head of digital at Publicis Technology.

Jonathan's hands-on experience running digital campaigns is second to none. He has worked extensively with a huge range of clients, providing expertise in social media strategy and advertising. He is a highly-experienced social media marketing trainer, consultant, speaker and mentor.

What people say

The trainer was extremely well-qualified to deliver this course and she tailored the material to our particular needs very well. I now feel very confident to apply social media advertising and the whole subject of social media for business.

Fiona MacDonald, Communications & Online Services Officer
Hertfordshire County Council

The content of the course we truly enlightening and I will definitely use it for my work now and career moving forward.

Oliver Marcus, Marketing Coordinator
JW3

Very helpful and informative course, good to get the updates from someone who is so knowledgeable, especially because social media is continuously evolving!

Stefanie Jones, Digital Consultant
inVentiv Health

Annmarie was fantastic! She just gets it! Her knowledge levels are excellent. I would attend any course she puts on.

Kate Condon, Comms Manager EMEA
CFA Institute

The Social Media Advertising course was detailed and relevant. The course leader was extremely experienced in the industry and was able to give us real insight, and up-to-date best practice.

Simon Marlow, Online Marketing Officer
Triodos Bank

An extremely useful course that gives a full overview of the standard media options, as well as rapidly implementable useful tips for optimisation, and pitfalls to avoid.

Penelope Trechot, Vice President Marketing International
Sequel AG - Gc Watches

This course was brilliant in every way, and expertly led by Annmarie. Jam-packed with easy to digest information that was both interesting and informative.

Laura Morison, Account Manager
Boom Ents

Extremely knowledgeable & helpful tutor who took her time to explain and assign every aspect of the course to our everyday business needs. Highly recommend.

Maciej Chorazyczewski, Operations & Marketing Executive
L'Ortolan

The Social Media Advertising course from Emarketeers was thorough and informative with really engaging content from a knowledgeable course leader. I learned so much and can't wait to apply it into our company!

Laura Hutchinson, Digital Marketing Coordinator
Learning Resources UK