Social Media Advertising Training Course

Learn how to manage, measure and optimise advertising on social channels

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Course date	Location	Price *
29 Sep 2017	St Pancras, London	~~£495.00~~ £460.00 (until 29 Aug)	Book Now
22 Nov 2017	St Pancras, London	~~£495.00~~ £460.00 (until 23 Oct)	Book Now

Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT

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Overview

Social media platforms have created many new forms of advertising: from Facebook to Twitter and YouTube to LinkedIn. There are many complex options, and specific rules to follow to get results.

The Emarketeers Social Media Advertising course takes a hands-on, practical approach, explaining the available platforms and evaluating the paid advertising options for your organisation.

This one day intensive course will illustrate the different elements of the social media advertising toolkit, enabling you to return to the office with the knowledge and skills needed to launch your social advertising campaign.

Course Programme

Understand the platforms and advertising opportunities

Why social media advertising is used and what it can achieve
Evaluate the choices, benefits and challenges across the major social media platforms including Facebook, Twitter, YouTube and LinkedIn
Decide if the niche platforms are right for your business including SlideShare, Instagram and Pinterest plus others
Understand best practice and what works by reviewing case studies

Learn about available ad formats

Differences between promoted posts, tweets, lead generation cards, pins, images and other ads
A/B testing and other options
Content guidelines; ad sizes and image standards
How to write for social advertising

Choosing relevant targeting and audience options

Building custom and lookalike audiences and applicable channels
Demographic factors: age, gender, location, role and more...
Targeting behaviours and interests

Managing and measuring social media advertising

Setting budgets and KPIs: how to define success
Bidding options from CPC, CPM and Cost Per Action; what’s allowed and where
Managing campaigns and monitoring the results
Calculating ROI using web analytics and conversion tracking

How Social Advertising fits into your wider strategy

Ensuring consistency with your creative, and brand tone of voice
Monitoring the competition
Integrating paid and non-paid for social activity

Benefits

Following this training course, you will be able to:

Understand which social media platforms are right for your organisation
Understand the key components for a social advertising brief
Discover the different types of advertising options available
Write best practice content for social ads
Target the most relevant audience for different ads
Comprehend how to buy and manage social ads
Define and measure your social advertising KPI’s
Integrate social media advertising across all channels
Launch your social media advertising campaign

All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.

Audience

The Social Media Advertising training course is aimed at anyone with rudimentary knowledge of social media advertising looking for new ideas and techniques to optmise their social media ad campaigns.

Trainer

Annmarie Hanlon is a digital, content and strategic marketing specialist and trainer with over 20 years experience, focusing in particular on digital marketing and social media.

She is a keynote speaker on Digital Marketing for the Institute of Directors, a Digital Marketing tutor for Oxford College of Marketing and guest lecturer for University of Derby.

Testimonials

The trainer was extremely well-qualified to deliver this course and she tailored the material to our particular needs very well. I now feel very confident to apply social media advertising and the whole subject of social media for business.

Fiona MacDonald, Communications & Online Services Officer
Hertfordshire County Council

The content of the course we truly enlightening and I will definitely use it for my work now and career moving forward.

Oliver Marcus, Marketing Coordinator
JW3

Very helpful and informative course, good to get the updates from someone who is so knowledgeable, especially because social media is continuously evolving!

Stefanie Jones, Digital Consultant
inVentiv Health

Annmarie was fantastic! She just gets it! Her knowledge levels are excellent. I would attend any course she puts on.

Kate Condon, Comms Manager EMEA
CFA Institute

The Social Media Advertising course was detailed and relevant. The course leader was extremely experienced in the industry and was able to give us real insight, and up-to-date best practice.

Simon Marlow, Online Marketing Officer
Triodos Bank

An extremely useful course that gives a full overview of the standard media options, as well as rapidly implementable useful tips for optimisation, and pitfalls to avoid.

Penelope Trechot, Vice President Marketing International
Sequel AG - Gc Watches

This course was brilliant in every way, and expertly led by Annmarie. Jam-packed with easy to digest information that was both interesting and informative.

Laura Morison, Account Manager
Boom Ents

Really good course which has given me a real insight to how beneficial social media can be to companies and charities.

Chris Lock, Strategic Partnerships Controller
AXA PPP healthcare