Digital Copywriting Training Course

Turbo-boost your digital copywriting skills

Course Details & Enrolment

Course Details
This course can be delivered to teams at your business or organisation.	Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials and certification

Please note: Our training courses are now available either in-person or online.

Benefits

Following the Digital Copywriting training course, you will be able to:

Write digital content that communicates, persuades and sells more effectively
Understand how web and email impact on writing
Ensure that your key messages stand out and are immediately understood by your audience(s)
Develop organisational policies and processes to guarantee consistently excellent digital writing (including tone-of-voice)
Sell the value of high quality digital copywriting within your organisation

All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.

Course Overview

It has been proven time and time again that copy has a huge impact on audience perceptions, and is key to how organisations communicate, persuade or sell. Exceptional digital copy will therefore play a critical role in your organisation's success.

Emarketeers' practical digital copywriting training course offers research-based best practice that will demonstrably help you improve your website or email conversions and engagement.

We will use many real-life examples and re-write exercises, making this a fun day, that will help you to develop confidence in your new copywriting skills.

The course will leave you super-energised to start improving your digital copy the next day

Course Programme

Understanding Your Audience

How people read online - the impact on digital copywriting
Profiling – ways to understand your audience better, so you can write for them more effectively
Scrolling - encouraging people to scroll and how to manage it if they don’t
Offers and promotions – how to get people reading this critical content
Legibility - ensure your text is easy to read on the screen

Choosing The Right Language

What sort of language should you use online?
Grammar - how fussy should we be?
Guidelines and exercises on: vocabulary, sentences and paragraphs
Tone-of-voice – developing consistency and excellence within an organisation
Concision – how can we be more concise…and when is content too concise?

Communicate, Persuade And Sell

Attract attention - make sure your core messages get looked at
‘Brainstem simple’ - create pages that get your message across to audiences, without them even realising it
Front-loading – using techniques to maximise business benefit in your writing
Guidelines and exercises on: headings, formatting, lists, links and buttons
Structure and persuasion – arguments, narratives, metaphors, personality types and persuasion principles

Improving Readability

Understanding how readability tools work
Common readability metrics and what they mean
Using readability scores to evaluate and optimise content

Organisational Issues

Managing a team – how to support your organisation in creating online content that is consistently excellent
Review and editing of others’ work – practical advice to help make this quick, effective and efficient

Audience

The Digital Copywriting course is ideal for anyone involved in writing, curating or editing website or email copy and content. Typical attendees include: copywriters, content editors, marketers or project managers.

Trainer

Emarketeers' Digital Copywriting training course is led by Tim Fidgeon, one of the UK’s leading trainers in copywriting and user experience. He has worked in digital marketing since the 90's and has a background in psychology and usability.

Tim has worked with a considerable number of major brands, including Coca-Cola, Sony, Vodafone and General Motors.

What people say

Writing for the web is an essential course for anyone involved with marketing their business. The trainer was a fantastic instructor, full of useful knowledge about content writing, and made the entire day a fun learning experience!

Emma Coletti, Assistant Librarian
The Honourable Society of Gray's Inn

I feel like I have learnt more on this course then I did when I was back in school. The trainer was very engaging and very informative. I would highly recommend this course to anybody who has an interest in writing content for the web, or would like to know the psychology behind our behavior towards online content, both on the web and social platforms.

Samuel Godwin, Marketing Executive
Steatite

Great course & great trainer. I learned exactly what I needed from it! Highly recommended.

Steffan Gooch, Managing Director
The Social Sourcery

Recently attended Emarketeers Writing for the Web course. Highly recommend - lots of useful info learnt in a jam-packed day. Left feeling very motivated, informed and inspired!

Maddy Long, Communications Adviser
JNCC

Writing for the Web is an excellent course for beginners and experts alike. The material is delivered in an entertaining and engaging way.

John Howard, Communications Consultant
OlsenMetrix Marketing

Tim was an excellent presenter. His recommendations were backed up with extensive research on best practice rather than opinion. The course will come in good use when formulating engaging and memorable content in future.

Matthew Heywood, Online Marketing Executive
Spreadex

Excellent course. Thorough, clear and interesting - I learned a lot!

Laura Lacey-Freeman, Web Editor
Anglia Ruskin University

The trainer was fantastic - very funny and engaging. I've gained some very useful knowledge and thoroughly enjoyed myself.

Jenny Ross, Digital Content Officer
University of Reading

Writing for the Web was that rare mixture in a course: informative, interesting and fun. The practical exercises provided just the right level of challenge to reinforce the lessons and concepts outlined by the presenter, and explored in the various points of discussion.

Guy Pursey, Digital Development Project Manager
University of Reading

The course was a great introduction to writing for the web and the tutor was very engaging and helpful, I took away some useful advice. The food was also great.

Bryony Cottam, Product Administrator
Simply Hike

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