Digital Marketing Essentials Training Course

Learn the fundamental concepts of digital marketing

Course Details & Enrolment

Course Details
This course can be delivered to teams at your business or organisation.	Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials & certification

Please note: Our training courses are now available either in-person or online.

Benefits

Following this digital marketing course, you will have a better understanding of:

Essential digital marketing jargon, the key channels and the underlying principles
How to put together a digital marketing strategy
How to set goals and KPIs for your online marketing activity
Running successful SEO and PPC campaigns
Social Media advertising opportunities in a business context
How to effectively plan and optimise your email marketing campaigns
Analytics and attribution: what to measure and how to run tests to continuously improve performance

All attendees will receive attendance certification and digital copies of the course materials.

Course Overview

Digital Marketing is ever-evolving at an unprecedented pace, which makes it challenging to keep up with the latest changes and opportunities.

This intensive digital marketing training course aims to cover the key ingredients of digital marketing including digital strategy, search marketing, social media marketing, email marketing and digital analytics.

You'll check how you much you already know, grasp some stuff you never properly understood before and, no doubt, identify some areas you’ll want to go into more deeply in the future.

As one of our most popular digital marketing courses, it aims to stimulate, inform and inspire. You will finish the day with your head buzzing with new terminology, ideas and strategies.

Course Programme

The Digital Marketing Landscape

Current trends, challenges and opportunities
Where are we now in digital marketing?
Future trends and forecasts

Digital Strategy & Planning

Planning digital marketing activity using strategic frameworks
Measuring your digital footprint with auditing tools
Aligning your business goals with KPIs

Running and Managing SEO Campaigns

A review of key factors influencing SEO in Google
Essential SEO tools for digital marketers
Debunking SEO myths: what’s hot and what’s not?
Simple and effective ways to optimise on-page content
Keeping your content in line with Google's Quality Guidelines
Improving performance using proven link building and content marketing tactics

Paid Search Marketing

A review of the latest Google Ads trends and features
The Google Ads Auction: a “behind the scenes” view
Google Search, Google Shopping, Google Display Network and YouTube: opportunities and challenges
Harnassing Google's machine learning to improve performance and scale campaigns
Analysing the secret sauce of successful Google Ads campaigns

Social Media Marketing & Advertising

A review of the current social media landscape
Social Media networks, audiences, use cases and challenges
The good, the bad, and the ugly: case studies and examples
Being "SMART" about your social media planning
Advertising opportunities on Facebook, Instagram, LinkedIn, Twitter, TikTok, Reddit and more...
A deeper look at each channel's campaign types, ad formats and targeting methods

Email Marketing

An overview of the email marketing landscape today: challenges and opportunities
Proven ways to increase your open and click-through rates
What does and doesn’t work in email marketing
The ingredients behind highly-successful email campaigns

Digital Analytics & Measurement

A review of the digital analytics landscape and tools
Using analytics to understand visitors, content and marketing performance across channels
Introducing Google Analytics 4 and how it's different to Universal Analytics
A/B & Multivariate Testing: what to test and how to test to improve performance
Tools to optimise website user experience and conversions

Audience

This digital marketing course attracts attendees looking to develop a deeper understanding of the dynamic world of digital marketing, in order to embrace opportunities and confidently make informed decisions about their digital marketing.

Typical attendees have only rudimentary knowledge of digital marketing.

Trainer

Emarketeer's Digital Marketing Essentials training course will be led by Jonathan Saipe, Founder of Emarketeers.

Jonathan has worked in digital for over 20 years. Prior to founding Emarketeers, he was head of digital at Publicis Technology.

Jonathan's hands-on experience running digital campaigns is second to none. He has worked extensively with a huge range of clients, providing expertise in SEO, paid search, social media advertising, email marketing, analytics, digital project management, web development and more. He is a highly-experienced trainer, consultant, speaker and mentor.

What people say

I found this course to be an excellent refresher course and in fact I realized that I knew more than I thought I did! It also gave me some pointers towards other specific areas where I could develop my skills in the future. Thanks.

Claire Huby, Marketing & Communications Manager
Christchurch Group

A broad course which covers lots of marketing aspects which in-turn leads you to investigate key areas in more detail later.

George Hart, Graphic Designer
Country & Stable

Thought-provoking, insightful and really practical!

Alan Howard, Marketing Manager
The IET

A great course providing an overview of the whole digital arena. Highly interactive and informative.

Lydia Malley, Engagement Officer
Energy Institute

The course was a fast-paced tour of the huge and constantly evolving area of digital marketing. Led by an experienced and engaging marketeer, it was a good overview with lots of up-to-date material provided to build from.

Lauren Nightingale, Artworker
British Red Cross

This course was a great introduction to digital marketing - the lecturer was great and the course material was very thorough. It certainly whet the appetite to do more courses in the near future.

Fay Jennings, Brand & PR Director
Netjets

This course is for someone who would like to brush up on their knowledge of digital marketing as well as online marketing newbies. You get a lot of great tips and reconsider some of the things you are currently doing. All in all a great course to take.

Aleksandra Stuip, Online Marketing Adviser
Erasmus School of Economics

Very good course, and very well presented. Relaxed environment, friendly and knowledgeable presenter. I learned a lot!

Kevin Alexander, Production Manager
White Clarke Creative

A fast-paced, informative day packed with key digital marketing topics. A fantastic overview for someone with little to no digital marketing experience, and a great gap-filler and refresher for those already in the industry.

Tamsin Stuczynska, Marketing and Communications Executive
British Vehicle Rental and Leasing Association

Great course if you are new to digital marketing. The explanations and examples were excellent. The trainer was very experienced with a dash of humour which is always a bonus. The on-site catering service was lovely too!

Jane Dogboe, E-communications Adviser
CityWest Homes

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