Digital Marketing Essentials Training Course

Learn the fundamental concepts of digital marketing in 1 day

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Course date	Location	Price *
15 Oct 2018	Clerkenwell, London	£495.00	Book Now
18 Oct 2018	Deansgate, Manchester	£395.00 (20% off)	Book Now
10 Dec 2018	Clerkenwell, London	~~£495.00~~ £460.00 (until 12 Nov)	Book Now
This course can also be delivered on-site at your office

Course length: 1 day (9.00am - 5.30pm) includes breakfast, lunch and refreshments
* All prices exclude VAT

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Overview

Digital Marketing can be a confusing place full of acronyms, jargon and constant change. This intensive one-day course aims to cover the absolute fundamentals of digital marketing from search to social, advertising to analytics, and more.

You'll check how you much you already know, grasp some stuff you never properly understood before and, no doubt, identify some areas you’ll want to go into more deeply in the future.

It aims to stimulate, inform and inspire. You will finish the day with your head buzzing with new terminology, ideas and strategies.

Course Programme

Introduction: The Digital Marketing Landscape

Where are we now? What's changing?
Current trends, challenges and opportunities
Planning digital marketing activity - using strategic frameworks

Running and Managing SEO Campaigns

A review of key factors influencing SEO in Google
Essential SEO tools for digital marketers
Debunking SEO myths: what’s hot and what’s not?
Simple and effective ways to optimise on-page content
Keeping your content in line with Google's Quality Guidelines
Improving performance using proven link building and content marketing tactics

Paid Search Marketing

A review of the latest Google AdWords 'products'
Differences between The Google Search Network and Display Network
The AdWords Auction: a “behind the scenes” view of AdWords
Optimising AdWords campaigns to improve performance
How to set AdWords bids and generate profitable ROI
Bing Ads: a comparison with AdWords

Social Media Marketing & Advertising

A review of the current social media landscape
The good, the bad, and the ugly: case studies and examples
Choosing the right platform
Being "SMART" about your social media planning
Advertising opportunities on Facebook, LinkedIn, Twitter, Instagram and Pinterest
A deeper look at each channel's ad formats, targeting methods and bidding options

Online Display Advertising

The display advertising ecosystem: media agencies, publishers and ad networks
Demystifying buying options: CPC, CPM, vCPM, CPA, CPV and more...
Programmatic advertising: what is it and how does it work?

Email Marketing

An overview of the email marketing landscape today: challenges and opportunities
Choosing the right email service provider
Proven ways to increase your open and click-through rates
What does and doesn’t work in email marketing

Digital Analytics & Measurement

A review of the digital analytics landscape and tools
Using analytics to understand visitors, content and marketing performance across channels
The essential guide to using Google Analytics like a pro
A/B & Multivariate Testing: what to test and how to test to improve performance
How to optimise website user experience and conversions

Benefits

Following this training course you will have a better understanding of:

Essential digital marketing jargon, the key channels and the underlying principles
How to put together a digital marketing strategy
How to set KPIs for your online marketing activity
Running successful SEO campaigns
Paid search with AdWords and Bing Ads
Social Media advertising in a business context
How to effectively plan your email marketing campaigns
Analytics: what to measure and how to run tests to continuously improve performance

All attendees receive an attendance certificate, a digital copy of the course material and four weeks post course support online.

Audience

This entry-level course attracts attendees looking to develop a broad understanding of the dynamic world of digital marketing. Typical attendees have little or no prior knowledge of digital marketing.

Trainer

This training course will be led by Jonathan Saipe, Founder of Emarketeers.

Jonathan has worked in digital for over 20 years. Prior to founding Emarketeers, he was head of digital at Publicis Technology.

Jonathan's hands-on experience running digital campaigns is second to none. He has worked extensively with a huge range of clients, providing expertise in SEO, paid search, social media advertising, email marketing, analytics, digital project management, web development and more. He is a highly-experienced trainer, consultant, speaker and mentor.

Testimonials

Relevant, interesting and really well-presented. The trainer really knows his stuff!

Jo Dawson-Gerrard, Marketing Consultant
Backhouse Jones

Fabulous pace, really engaging teacher, nice venue, plenty of areas covered.

Danielle Thompson, Marketing Executive
ASSA ABLOY

The trainer was very knowledgeable about all areas of digital marketing. He answered questions thoroughly and made the different elements of the course interesting to learn about. I'm looking forward to putting his teachings into practise in future campaigns.

Laura Crichton, Brand PR Manager
Nelsons

This is a brilliant course for an introduction into digital marketing.

Jo Shapley, Marketing Executive
Harvey Water Softeners

Great intro into digital marketing, very fast paced so be prepared to learn, learn and learn!

Camila Panizzi Luz, Business Development Specialist
LogicMonitor

I found this course to be an excellent refresher course and in fact I realized that I knew more than I thought I did! It also gave me some pointers towards other specific areas where I could develop my skills in the future. Thanks.

Claire Huby, Marketing & Communications Manager
Christchurch Group

A broad course which covers lots of marketing aspects which in-turn leads you to investigate key areas in more detail later.

George Hart, Graphic Designer
Country & Stable

Thought-provoking, insightful and really practical!

Alan Howard, Marketing Manager
The IET

A great course providing an overview of the whole digital arena. Highly interactive and informative.

Lydia Malley, Engagement Officer
Energy Institute

The course was a fast-paced tour of the huge and constantly evolving area of digital marketing. Led by an experienced and engaging marketeer, it was a good overview with lots of up-to-date material provided to build from.

Lauren Nightingale, Arworker
British Red Cross

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