Google Analytics 4 (GA4) Training Course

Master Google Analytics 4 configuration and data insight

Course Details & Enrolment

Course Dates
5 Oct 2023	Live Online Course	£495.00	Book Now
7 Nov 2023	Live Online Course	£495.00	Book Now
7 Dec 2023	Live Online Course	£495.00	Book Now
This course can be delivered to teams at your business or organisation.			Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials & certification			* All prices exclude VAT

Please note: Our training courses are now available either in-person or online.

Benefits

Following this GA4 course, you will understand:

How to set up and configure a new GA4 property from scratch or upgrade from Universal Analytics
The key concepts behind GA4 and how it differs from Universal Analytics
How to navigate the GA4 reporting interface and interpret reporting data
Where to add additional reports and modify your reporting navigation via Collections
How to view and configure GA4 Events and Conversions to suit your data collection needs
How to test and debug GA4 Events to ensure you are collecting data correctly
How to create Explorations to deepen your data reporting and insights

All attendees receive an attendance certificate, digital copies of course material and post course support online.

Course Overview

After more than 10 years in service, Universal Analytics has finally been replaced by Google Analytics 4 (GA4). Google recently announced that Universal Analytics will stop collecting data on 1 July 2023, which means setting up a Google Analytics 4 property now is highly recommended, in order to start collecting data.

Running a GA4 property from now will provide marketers and analysts with a more seamless transfer from Universal Analytics to GA4 and will mitigate against any potential data loss.

GA4 not only looks different to Universal Analytics, but it also has some fundamental differences under the bonnet. Among other things, it’s better built for a cookieless future, it integrates websites and apps into a single customer journey view, it offers customisable reporting, and out-of-the-box it offers enhanced measurement. However, despite GA4’s advanced features, it still requires configuring in order to maximise the quality of data reporting.

This GA4 course will take you through the process of setting up, configuring and using the tool to gain maximum benefit from it. You will learn how to use its out-of-the-box features, as well as ways to customise it for your own specific reporting needs.

Be ready for the future of digital analytics and book your place today!

Course Programme

Introduction To GA4

What’s new in GA4?
How does GA4 differ from Universal Analytics?
How GA4 reports on users, sessions and engagement
A guided tour around the GA4 interface and key changes and enhancements
How GA4 is built for a privacy-focussed cookieless future

Setting Up A New GA4 property (if you haven’t already)

Migrating from Universal Analytics using the GA4 setup assistant
Setting up a brand new GA4 Property from scratch
Adding Datastreams for your website or app(s)
Adding your tag using the Global Site Tag or Google Tag Manager
Checking your GA4 Property is receiving data; real-time reports; the GA4 debug view

Basic GA4 Configuration

Checking your enhanced measurement settings
Configuring filters, multiple domains, referral exclusions and session settings
Data settings including Google Signals, Ad Personalisation settings and Data Retention
Linking to other Google products including Google Ads and Google Search Console

Advanced GA4 Configuration

Understanding how GA4 Events work
Creating and configuring your own Events
Creating GA Conversions (formerly Goals in Universal Analytics)
Debugging your Events and Conversions
Creating and configuring your own GA4 Audiences for reporting and retargeting

GA4 Reports

Understanding your users, marketing channels and content performance via Acquisition, Engagement and Monetisation reports
Digging into demographics and technology via User reports
Improving multi-channel insights with GA4’s Advertising reports and attribution options

Customising & Creating Your Own Reports

Understanding the GA4 Library to customise your GA4 experience and reports
Using Collections to modify GA4's navigation options
Creating Free Form, Funnel Exploration and Path Exploration reports

Audience

The GA4 course is suitable for anyone with an interest in developing and future-proofing their understanding of Google Analytics. Whilst it isn’t a prerequisite, experience of using Universal Analytics will make the concepts of this course easier to understand.

Trainer

Emarketeer's Google Analytics 4 training course will be led by Jonathan Saipe, Founder of Emarketeers.

Jonathan has worked in digital for over 23 years. Prior to founding Emarketeers, he was head of digital at Publicis Technology. His hands-on experience in digital marketing and analytics is second to none. He has worked extensively with a huge range of clients, providing expertise across all key areas of digital marketing, and provides training, consulting and mentoring in Google Analytics and Google Tag Manager.

What people say

Jonathan led an invaluable training course for the team. It was well structured, perfectly paced, highly engaging and empowered the team to feel both confident and excited to use GA4 thanks to the practical-based sessions. Thank you.

Ronan Gay, Head of Digital
Black Tomato

We thought our analytics were good - after this course, we realised we had just scratched the surface of its potential. Such a wealth of knowledge obtained that we can immediately apply in our day to day operations.

Jamie Ryan, UX Designer
Sim Local

I would highly recommend this course to anyone wanting to get to grips with GA4. It was well structured and delivered brilliantly by Jonathan and I now feel confident in using GA4.

Owen Thomas, Digital Marketing Manager
Chartered Institute of Environmental Health

After being unsure about how GA4 work, I now feel confident in using it and now have the skills to share my new knowledge with my team.

Hannah Newbold, Senior Content Designer
Defra

Jonathan provided a comfortable space to learn GA4 from the beginning. He took us all through the main data extraction in a clear and logical way. He progressively built our knowledge through the day reinforcing information as we went.

Caroline Lumley, Senior Content Designer
Natural England

I highly recommend this course to anyone just starting out with GA4 or with some working knowledge. The training included some practical tasks using our own GA4 accounts or the Google demo account. The course was very enjoyable and Jonathan is a great presenter.

Clare Moran, Senior Website Manager
QA Higher Education

The Google Analytics 4 course was incredibly valuable and gave me the confidence to start using the platform effectively. The trainer was brilliant and went out of his way to help me with additional questions I had related to my business.

Michelle Stoodley, Marketing Director
1Rebel

This course was brilliant and very easy to follow. I heard a lot of fears/worries about the new GA4 platform and that has been taken away following the course Jonathan ran. I would really recommend doing this course yourself and I'm looking forward to booking more courses soon.

Kylie Petitt, Digital Engagement Lead
Dementia UK

Excellent content and presentation, kept the group fully engaged over what was a very full day of learning.

Michael Brailsford, Digital Team Leader
Leicestershire County Council

We had a day's in-house training on GA4. It was such a useful session and we all learnt a lot. Jonathan went at a pace suitable for all of us who had different levels of knowledge. We had some great discussions about the ways GA4 could work for our organisation. Overall. it was an insightful and very helpful day, I'd really recommend it.

Rosie Trousdell, Senior Digital Campaigns Adviser
Association of British Insurers

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