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Course details (PDF) »Google Analytics 4 (GA4) Training Course
Learn how to setup, configure and use Google Analytics 4
Course Details & Enrolment
| Course Dates | |||
|---|---|---|---|
| Live Online Course | £495.00 | Book Now | |
| Live Online Course | £495.00 | Book Now | |
| This course can be delivered to teams at your business or organisation. | Enquire Now | ||
| Course length: 1 day (9.30am - 5.00pm) includes digital copies of materials & certification | * All prices exclude VAT | ||
Benefits
Following this GA4 course, you will understand:
- How to set up and configure a new GA4 property from scratch or upgrade from Universal Analytics
- The key concepts behind GA4 and how it differs from Universal Analytics
- How to navigate the GA4 reporting interface and interpret reporting data
- Where to add additional reports and modify your reporting navigation via Collections
- How to view and configure GA4 Events and Conversions to suit your data collection needs
- How to test and debug GA4 Events to ensure you are collecting data correctly
- How to create Explorer reports deepening your data reporting and insights
All attendees receive an attendance certificate, digital copies of course material and post course support online.
Course Overview
After more than 10 years in service, Universal Analytics has finally been replaced by Google Analytics 4 (GA4). Google recently announced that Universal Analytics will stop collecting data on 1 July 2023, which means setting up a Google Analytics 4 property now is highly recommended, in order to start collecting data.
Running a GA4 property from now will provide marketers and analysts with a more seamless transfer from Universal Analytics to GA4, over the next year, and will mitigate against any potential data loss.
GA4 not only looks different to Universal Analytics, but it also has some fundamental differences under the bonnet. Among other things, it’s better built for a cookieless future, it integrates websites and apps into a single customer journey view, it offers customisable reporting, and out-of-the-box it offers enhanced measurement. However, despite GA4’s advanced features, it still requires configuring in order to maximise the quality of data reporting.
This GA4 course will take you through the process of setting up, configuring and using the tool to gain maximum benefit from it. You will learn how to use its out-of-the-box features, as well as ways to customise it for your own specific reporting needs.
Be ready for the future of digital analytics and book your place today!
Course Programme
Introduction To GA4
- What’s new in GA4?
- How does GA4 differ from Universal Analytics?
- A guided tour around the GA4 interface and key changes and enhancements
- How GA4 is built for a privacy-focussed cookieless future
Setting Up A New GA4 property (if you haven’t already)
- Migrating from Universal Analytics using the GA4 setup assistant
- Setting up a brand new GA4 Property from scratch
- Adding web and/or app streams
- Adding your tag using the Global Site Tag or Google Tag Manager
- Checking your GA4 Property is receiving data; real-time reports; the GA4 debug view
Basic GA4 Configuration
- Checking your enhanced measurement settings
- Configuring filters, multiple domains, referral exclusions and session settings
- Data settings including Google Signals, Ad Personalisation settings and Data Retention
- Linking to other Google products including Google Ads and Google Search Console
Advanced GA4 Configuration
- Understanding how GA4 Events work
- Creating and configuring your own Events
- Creating GA Conversions (formerly Goals in Universal Analytics)
- Using Custom Definitions to deepen your reporting and data insight
- Creating and configuring your own GA4 Audiences for reporting and retargeting
GA4 Reports
- Understanding your users, marketing channels and content performance via Acquisition, Engagement and Monetisation reports
- Digging into demographics and technology via User reports
- Improving multi-channel insights with GA4’s attribution settings
Customising & Creating Your Own Reports
- Using the Explore feature to create your own custom reports
- Using Collections to customise reports and navigation options
- Creating Free Form, Funnel Exploration and Path Exploration reports
Audience
The GA4 course is suitable for anyone with an interest in developing and future-proofing their understanding of Google Analytics. Whilst it isn’t a prerequisite, experience of using Universal Analytics (GA3) will make the concepts of this course easier to understand.
Trainer
Emarketeer's Google Analytics 4 training course will be led by Jonathan Saipe, Founder of Emarketeers.
Jonathan has worked in digital for over 23 years. Prior to founding Emarketeers, he was head of digital at Publicis Technology. His hands-on experience in digital marketing and analytics is second to none. He has worked extensively with a huge range of clients, providing expertise across all key areas of digital marketing, and provides training, consulting and mentoring in Google Analytics and Google Tag Manager.
Read more about Jonathan Saipe »
