Google Analytics 4 (GA4) Training Course

Master Google Analytics 4 configuration and data insight

Course Details & Enrolment

Course Dates
15 Dec 2022	Live Online Course	£495.00	Book Now
10 Jan 2023	Live Online Course	£495.00	Book Now
This course can be delivered to teams at your business or organisation.			Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials & certification			* All prices exclude VAT

Please note: Our training courses are now available either in-person or online.

Benefits

Following this GA4 course, you will understand:

How to set up and configure a new GA4 property from scratch or upgrade from Universal Analytics
The key concepts behind GA4 and how it differs from Universal Analytics
How to navigate the GA4 reporting interface and interpret reporting data
Where to add additional reports and modify your reporting navigation via Collections
How to view and configure GA4 Events and Conversions to suit your data collection needs
How to test and debug GA4 Events to ensure you are collecting data correctly
How to create Explorations to deepen your data reporting and insights

All attendees receive an attendance certificate, digital copies of course material and post course support online.

Course Overview

After more than 10 years in service, Universal Analytics has finally been replaced by Google Analytics 4 (GA4). Google recently announced that Universal Analytics will stop collecting data on 1 July 2023, which means setting up a Google Analytics 4 property now is highly recommended, in order to start collecting data.

Running a GA4 property from now will provide marketers and analysts with a more seamless transfer from Universal Analytics to GA4 and will mitigate against any potential data loss.

GA4 not only looks different to Universal Analytics, but it also has some fundamental differences under the bonnet. Among other things, it’s better built for a cookieless future, it integrates websites and apps into a single customer journey view, it offers customisable reporting, and out-of-the-box it offers enhanced measurement. However, despite GA4’s advanced features, it still requires configuring in order to maximise the quality of data reporting.

This GA4 course will take you through the process of setting up, configuring and using the tool to gain maximum benefit from it. You will learn how to use its out-of-the-box features, as well as ways to customise it for your own specific reporting needs.

Be ready for the future of digital analytics and book your place today!

Course Programme

Introduction To GA4

What’s new in GA4?
How does GA4 differ from Universal Analytics?
How GA4 reports on users, sessions and engagement
A guided tour around the GA4 interface and key changes and enhancements
How GA4 is built for a privacy-focussed cookieless future

Setting Up A New GA4 property (if you haven’t already)

Migrating from Universal Analytics using the GA4 setup assistant
Setting up a brand new GA4 Property from scratch
Adding Datastreams for your website or app(s)
Adding your tag using the Global Site Tag or Google Tag Manager
Checking your GA4 Property is receiving data; real-time reports; the GA4 debug view

Basic GA4 Configuration

Checking your enhanced measurement settings
Configuring filters, multiple domains, referral exclusions and session settings
Data settings including Google Signals, Ad Personalisation settings and Data Retention
Linking to other Google products including Google Ads and Google Search Console

Advanced GA4 Configuration

Understanding how GA4 Events work
Creating and configuring your own Events
Creating GA Conversions (formerly Goals in Universal Analytics)
Debugging your Events and Conversions
Creating and configuring your own GA4 Audiences for reporting and retargeting

GA4 Reports

Understanding your users, marketing channels and content performance via Acquisition, Engagement and Monetisation reports
Digging into demographics and technology via User reports
Improving multi-channel insights with GA4’s Advertising reports and attribution options

Customising & Creating Your Own Reports

Understanding the GA4 Library to customise your GA4 experience and reports
Using Collections to modify GA4's navigation options
Creating Free Form, Funnel Exploration and Path Exploration reports

Audience

The GA4 course is suitable for anyone with an interest in developing and future-proofing their understanding of Google Analytics. Whilst it isn’t a prerequisite, experience of using Universal Analytics (GA3) will make the concepts of this course easier to understand.

Trainer

Emarketeer's Google Analytics 4 training course will be led by Jonathan Saipe, Founder of Emarketeers.

Jonathan has worked in digital for over 23 years. Prior to founding Emarketeers, he was head of digital at Publicis Technology. His hands-on experience in digital marketing and analytics is second to none. He has worked extensively with a huge range of clients, providing expertise across all key areas of digital marketing, and provides training, consulting and mentoring in Google Analytics and Google Tag Manager.

What people say

A perfectly delivered course, with all elements of GA4 covered. I finished the day knowing how to complete GA4 setup and configure for my website's requirements.

Kirsty Mitchinson, Digital Marketing & Comms
Delta Academies Trust

A comprehensive course that covers a lot of areas in a very short amount of time. Its very practical - you get pulled into the 'doing' which helps you learn more along the way. Really enjoyed it.

Ben White, B2B Campaigns Manager
Birmingham City University

The course was really well delivered, it was perfectly understandable and has fast-tracked my knowledge into the world of GA4. I enjoyed the course so much, and Jonathan's teaching, that I'm keen to do more courses. Thank you!

Louise Crawshaw, Digital Marketing Manager
The Film And TV Charity

This was a great course to get to grips with all aspects of GA4 before we start introducing it to the business as our new reporting platform. Thank you!

Emma Cross, Group Senior Digital Marketing Manager
Awin

The course was engaging, interactive and well delivered. The trainer was extremely knowledgeable about the subject and provided some great ideas I can start to implement in my work.

Rosie Meehan, Marketing Exec
GovNet Communications

I thoroughly enjoyed the Google Analytics course. The instructor was very knowledgeable and took an interactive approach to teaching. I would highly recommend!

Stephanie Mercer, Digital Marketing Executive
McCarthy and Stone

The Google Analytics course really helped me attain a much better understanding of what the platform can do, and how I can find what I am looking for, to analyse the performance of my website and online marketing campaigns.

Heather Whittington, Marketing and Communications
emPSN

I was stumbling around a little with the stats I needed in Google Analytics. This course has provided me with an all-round understanding and has given me some great pointers. Now the hard part - implementing it!

Katie Beaumont, Marketing & Communications Executive
SK Foods

Really informative and engaging course. The trainer clearly had a rich background of experience in the area and was able to help out with any queries.

Faye Alletson, Marketing Assistant
PDS Doorsets

The Digital Strategy course was very well delivered and provided lots of practical actions that we can complete to immediately improve the way we do things.

Jayne Weber, Digital Marketing Officer
Blackpool and The Fylde College

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