ChatGPT For Business Training Course

Unlock ChatGPT: A Complete Guide for Business Users

Course Details & Enrolment

Course Details
We deliver in-company training for businesses and organisations.	Enquire Now
*Course length:* 1 day (9.30am - 3.30pm) includes digital copies of materials & certification

Benefits

After attending this course, you will understand:

The impact of ChatGPT in the workplace
How to configure ChatGPT to your specific requirements
How to maximise your use of ChatGPT's features for your workflows and tasks
The differences between ChatGPT's models to balance cost, speed and quality
How to prompt effectively using standard and advanced techniques
How to improve the accuracy of generated content and mitigate hallucinations
Understanding agentic AI and how to use ChatGPT Work to delegate tasks
ChatGPT's multimodal capabilities with image generation (if relevant)
How your team or organisation can use ChatGPT to enhance efficiency, analysis or decision-making
Data governance principles and ethical AI considerations

All attendees receive attendance certification and a digital copy of course materials

Course Overview

There’s no hiding the fact that OpenAI’s ChatGPT has taken the AI world by storm. With over 900 million monthly active users, it is ubiquitously used by both consumers and professionals across all verticals.

From a business perspective, the potential of ChatGPT is almost limitless, assisting users with creative ideation, strategic planning, content creation or summarisation, data analysis, coding, reporting and much more.

However, with such a bewildering array of use cases, users still struggle to unlock ChatGPT’s full potential.

This one-day intensive course, designed for business professionals, will demystify ChatGPT, guiding participants through the tool, from prompting to advanced mastery.

The course will explore how to balance cost, speed and quality with different models and thinking levels. It covers how to build specialised assistants and reusable workflows with plugins and skills, and how to organise your work more effectively, to increase efficiencies.

You will learn advanced prompting techniques to maximise output and mitigate against errors. You'll also learn why ChatGPT Work, with its ability to plan, research and deliver finished documents, spreadsheets and presentations, represents a massive productivity lever via agentic AI.

Through a blend of practical demonstrations, interactive exercises, and real-world use cases, you’ll gain hands-on experience using ChatGPT from strategic planning, ideation, writing and reporting to automation.

Whatever your vertical or role, you’ll leave with ready-to-use techniques tailored to your field.

Course Programme

ChatGPT Foundations

An overview of ChatGPT’s history and evolution
AI adoption trends at work and how ChatGPT is impacting workplace tasks
AI concepts explained: context window, tokens and RAG
ChatGPT's subscription plans; differences and benefits
Chat versus Work: choosing the right experience for the task
ChatGPT's models and thinking levels: how to balance cost, speed and quality
Personalising ChatGPT with custom instructions and memory
Configuring ChatGPT for your data governance needs, including Privacy Center and temporary chats
Working with plugins and managing permissions
Keeping up to speed with the latest updates

Prompting: Standard & Advanced Concepts

Using ChatGPT's built-in prompts
How to structure prompts effectively; advanced techniques to unearth hidden bias and assumptions
Why hallucinations occur and how to mitigate inaccuracies
Using prompt templates to increase efficiencies for repetitive tasks
Using image inputs in conversations; use cases that increase efficiencies

Expanding ChatGPT’s Functionality

Organising and managing private workspaces with Projects, including project-only memory
From Custom GPTs to plugins: creating specialised AI assistants and migrating existing GPTs
Working with files from your Library, Google Drive, SharePoint, Box and Dropbox
Web search versus deep research: use cases and limitations
Creating and editing documents with writing blocks and Pages
Scheduling tasks, setting reminders and monitoring for updates, including tasks triggered by app events
Data visualisation with interactive charts
Image creation and editing with ChatGPT Images 2.5: features and limitations
Working hands-free with ChatGPT Voice
Using ChatGPT add-ins in Word, Excel, PowerPoint and Google Sheets

Agentic AI With ChatGPT

Understanding agentic AI and how it differs from conversational AI
Delegating work with ChatGPT Work: from brief to finished deliverable
Analysing business data and building dashboards with the Data plugin and ChatGPT Sites
Building reusable workflows with skills and plugins
Connecting agents to business tools to take permitted actions
Managing autonomous AI safely
A look ahead: always-on agents

ChatGPT In Your Organisation

Use cases across marketing, operations, IT, finance, legal and sales (and more!)
How ChatGPT can improve your productivity and delegate tasks
Using ChatGPT collaboratively in teams and across organisations
Your data governance framework; essential pillars; scoring your organisation's maturity

Audience

Given the limitless use cases ChatGPT can offer, this course is aimed at anyone looking to enhance their use of the tool.

We recommend that attendees have access to a paid subscription during the course as ChatGPT Work isn't available on the free plan.

Trainer

The ChatGPT For Business course will be led by Jonathan Saipe.

Jonathan has worked in the digital agency sector for over 23 years and has delivered hundreds of workshops and courses to digital teams in every key sector including retail, government, not-for-profit, manufacturing, engineering, professional services, and marketing and communications.

Prior to founding Emarketeers, he was head of digital at Publicis Technology and following this, he went on to co-found FIFO, a leading boutique web design and development agency.

As an agency veteran, Jonathan has always been at the cutting edge of tech, with a very strong focus on Google and Meta's tech stack, as well as the latest AI tools and innovations.

What people say

Thank you so much for hosting such a great course on ChatGPT. I found it incredibly informative, engaging, and genuinely interesting throughout. I really appreciated the time and effort you put into delivering the session, and I came away with valuable insights and ideas that I'm looking forward to exploring further.

Grant Hubbard, Multi-Product Designer
Mi Hub

The ChatGPT for Business session was highly informative, concise, and expertly presented. I came away with clear, practical insights I could immediately apply.

Gaynor Louise Reed, Client Executive
Engineurs Engineering Consulting

Jonathan was very professional, knowledgeable and engaging. He was able to curate a course that suited varied abilities, had interactive elements, and encouraged open conversation and collaboration, and the whole team came away with newfound skills they are ready to apply in their roles.

Eleanor Paul, Communications & Projects Manager
IWA Publishing