E-Insight Digital Marketing Blog: Social Media

Learn how content gets ranked in the Instagram feed, and how you can make sure your posts are actually seen by the right people.

Jane Bellard, influencer marketing and PR specialist, offers extensive insight into the process of finding and engaging with influencers. If your job description includes social media, PR, brand or (of course) influencer marketing, then read on.

Marketers have very bipolar views on Facebook Live with vociferous arguments for and against. Whilst there are individual cases of Facebook Live videos trending almost into the stratosphere, few brands have made a success of it.

The average client-facing professional in the financial services industry achieves a score of 20 on LinkedIn’s Social Selling Index (SSI.) The maximum score is 100. The question is why is the financial services industry showing such lack of competence in social selling, particularly with LinkedIn?

Twitter’s advertising platform has been available to all users for almost three years, but still the ever-evolving platform confuses many marketers with its complicated interface and multiple ad types. This guide to each aspect of the product is drawn from our first-hand experience of running client campaigns with a range of core objectives.

With social media advertising fast grabbing the budgets of traditional advertising, Annmarie Hanlon answers your most popular questions.

Digital PR is one of the biggest growth areas for PR agencies in 2015, but it also represents some significant challenges. Lisa Elliott, director of PR agency, Lansons, discusses where the opportunities and challenges lie.