E-Insight Digital Marketing Blog: Social Media
The Four M’s of Crowdfunding Success
20 November 2014, Jonah Halper
Jonah Halper, founder of Altruicity highlights the strategic components successful crowdfunding campaigns have in common.
A Round-Up Of Social Media Stats In 2014
1 September 2014, Jonathan Saipe
To give you some perspective on the current state of social media and digital in 2014, watch this Socialnomics video by Erik Qualman. This is the fifth version of the most watched video series on Social Media.
Google Removes Author Photos & Circle Counts. Does This Herald The End Of Google+?
27 June 2014, Jonathan Saipe
sterday, John Mueller, trends analyst at Google, announced that in the coming days, Google will be removing author photos and circle counts3 Social Media Lessons To Learn From The World Cup
24 June 2014, Tracey Stern
Despite the poor performance on the pitch, this is apparently the most socially-engaged sporting event in all of history, according to Adobe Digital Index projections, ahead of the last Olympics and the most recent Superbowl. But are there lessons we can learn as businesses from all of this?
DMA Research: Facebook Most ‘Marketing Friendly’ Platform
23 April 2014, Jonathan Saipe
According to the DMA’s latest research, Facebook has emerged as the preferred social media channel for campaign planning and post-campaign analysis. Overall, LinkedIn and Twitter ranked in 2nd and 3rd places respectively, with YouTube and Google+ in 4th and 5th places.
How Social Content Can Elevate Your Brand
6 December 2013, Jonathan Saipe
Great content lies at the heart of every successful social media marketing initiative. But fewer than 40% of companies have a defined content marketing strategy in place. In this lunchtime Emarketeers’ webinar, Allister Frost discusses why content matters more today than ever before as well as strategies to optimise your reach.
Why Information Not Content Is King In Social Media
2 October 2013, Richard Stacy
It is popular to believe that content is king within social media. I am not so sure. I think that information is actually king in social media and that information is very different to content.
Social Media “Content Cookery School” [Slidedeck]
26 September 2013, Allister Frost
In a world crowded by vast swathes of social media content, discover inspiring ways to create “content that clicks”.
