E-Insight Digital Marketing Blog: Social Media

Social Platform Cheat Sheet & Quick Guide

19 November 2014, Jonathan Saipe

Learn about the target audiences, content types, advertising opportunities and strategic benefits of the key social media platforms.

A Round-Up Of Social Media Stats In 2014

1 September 2014, Jonathan Saipe

socialnomics 2014

To give you some perspective on the current state of social media and digital in 2014, watch this Socialnomics video by Erik Qualman. This is the fifth version of the most watched video series on Social Media.

Google Removes Author Photos & Circle Counts. Does This Herald The End Of Google+?

27 June 2014, Jonathan Saipe

YeGoogle Plus logosterday, John Mueller, trends analyst at Google, announced that in the coming days, Google will be removing author photos and circle counts from search results. Does this herald the end of Google+ as we know it?

3 Social Media Lessons To Learn From The World Cup

24 June 2014, Tracey Stern

World Cup logo

Despite the poor performance on the pitch, this is apparently the most socially-engaged sporting event in all of history, according to Adobe Digital Index projections, ahead of the last Olympics and the most recent Superbowl. But are there lessons we can learn as businesses from all of this?

DMA Research: Facebook Most ‘Marketing Friendly’ Platform

23 April 2014, Jonathan Saipe

According to the DMA’s latest research, Facebook has emerged as the preferred social media channel for campaign planning and post-campaign analysis. Overall, LinkedIn and Twitter ranked in 2nd and 3rd places respectively, with YouTube and Google+ in 4th and 5th places.

A Day In The Life Of Social Media: Awe-Inspiring Stats

9 January 2014, Jonathan Saipe

In a single day, 40% of the world’s 7 billion people are actively engaged in social media. This fascinating infographic illustrates the daily activity across each platform’s user base.

How Social Content Can Elevate Your Brand

6 December 2013, Jonathan Saipe

How Social Content Can Elevate Your Brand

Great content lies at the heart of every successful social media marketing initiative. But fewer than 40% of companies have a defined content marketing strategy in place. In this lunchtime Emarketeers’ webinar, Allister Frost discusses why content matters more today than ever before as well as strategies to optimise your reach.

Are You Measuring The Right Social Media Metrics?

15 November 2013, Jonathan Saipe

Social Media metricsIn the world of social media, Facebook ‘likes’ are very easy to measure, but very hard to value. In this webinar video, Richard Stacy discusses the value of measuring social media metrics and which ones we should be focussing on.

Why Information Not Content Is King In Social Media

2 October 2013, Richard Stacy

speech bubbleIt is popular to believe that content is king within social media.  I am not so sure.  I think that information is actually king in social media and that information is very different to content.

Social Media “Content Cookery School” [Slidedeck]

26 September 2013, Allister Frost

Social Media "content cookery school"In a world crowded by vast swathes of social media content, discover inspiring ways to create “content that clicks”.


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