E-Insight Digital Marketing Blog: Content Marketing

5 Killer BuzzSumo Features For Content Marketers

20 July 2016, Jonathan Saipe

I’ve been using BuzzSumo for quite a while and am continually impressed with its features. It seriously packs a punch if you want to carry out content or influencer research, or set up real-time monitoring. So, it’s no surprise that BuzzSumo is all the rage among content marketers.

I’ve put BuzzSumo through the motions with some recently trending topics. Check out 5 features that should whet the appetite.
content-research-most-shared

The Marketer’s Guide To Google Trends

12 August 2014, Jonathan Saipe

Google-Trends
Google Trends is an incredibly useful tool, yet often side-lined by marketers. It publishes aggregated search data that helps planners, researchers and of course marketers understand their audiences’ search behaviour as well vertical, regional and seasonal trends.

Nike’s “Winner Stays” Video – Content Or Advertising?

30 April 2014, Tracey Stern

Nike Winner Stays ad

Is Nike’s superb “Winner Stays” World Cup video, content or advertising? Tracey Stern, partner of Emarketeers discusses.

15 Ways To Increase Your Content Marketing Performance

11 April 2014, Jonathan Saipe

Content MarketingIn light of Google’s algorithm updates over the past few years, content marketing has become one of the most ubiquitously discussed strategies in digital.

Take a look at 15 tools and techniques that will have a positive impact on your content marketing performance.

10 ‘Hidden’ Google Tools To Keep Marketers Ahead Of The Game

28 March 2014, Jonathan Saipe

10 hidden Google toolsTake a look at 10 phenomenally useful Google tools that you may have never seen before!

How Social Content Can Elevate Your Brand

6 December 2013, Jonathan Saipe

How Social Content Can Elevate Your Brand

Great content lies at the heart of every successful social media marketing initiative. But fewer than 40% of companies have a defined content marketing strategy in place. In this lunchtime Emarketeers’ webinar, Allister Frost discusses why content matters more today than ever before as well as strategies to optimise your reach.

Content 1 Advertising 0 – Why Great Content Wins Today

24 October 2013, Allister Frost

Advertising vs contentContent, content, content… It seems everyone in marketing these days is talking about content. The stats prove it too with the number of Google searches for “Content Marketing” soaring 10-fold in the last two years.

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