E-Insight Digital Marketing Blog: Digital Analytics

Data privacy remains one of the hot topics of discussion among digital marketing and ad tech teams. Platforms and software vendors are continually striving to find the balance between users’ privacy choices and what is acceptable in terms of data collection.

To assist with the delicate balance with privacy vs data collection, Google provides a mechanism known as Consent Mode.

But what is it? How do I implement and test it? And how does it impact on my data collection and reporting in GA4? We’ve answered these questions and more.
What is Google Consent Mode?

If you’re reading this article, you are probably wondering what your options are when setting up custom events in GA4, either because you aren’t using Google Tag Manager (GTM), or because you don’t have access to it. Learn more about setting up custom GA4 events with using GTM.

Whilst auditing the Google Analytics account of one of our clients recently, I came across a curious thing. The GA browser report showed that more than 60% of sessions occurred via the browser Mozilla Compatible Agent. This had the effect of massively skewing the data, which, if unnoticed, could have had major consequences on reporting and measurement.

With increasing demand for marketing accountability, marketers need to be on top of their game when it comes to Google Analytics. Emarketeers web analyst, Remco Van Der Beek, discusses whether it’s time to review your Google Analytics implementation.

Learn how to use Google Analytics Event Tracking to monitor errors on your website and subsequently improve online conversions and overall user experience.

Content Groups are a new feature in Google Analytics that allow the analyst to group areas of content together so that they may be more easily identified and analysed. This article will run through implementation steps as well as ways to maximise your insight.

Google Analytics is a product that digital marketers and web analysts know and use ubiquitously. Of course, what most Internet users do not realise, is that their every step is normally being recorded by either Google Analytics or another web analytics tool. Today, Google announced some measures to ensure that online visitor privacy is maintained.