E-Insight Digital Marketing Blog: Digital Analytics
25 August 2023, Jonathan Saipe
If you’re reading this article, you are probably wondering what your options are when setting up custom events in GA4, either because you aren’t using Google Tag Manager (GTM), or because you don’t have access to it. Learn more about setting up custom GA4 events with using GTM.
9 October 2017, Remco Van Der Beek
Whilst auditing the Google Analytics account of one of our clients recently, I came across a curious thing. The GA browser report showed that more than 60% of sessions occurred via the browser Mozilla Compatible Agent. This had the effect of massively skewing the data, which, if unnoticed, could have had major consequences on reporting and measurement.
17 May 2017, Jonathan Saipe
Emarketeers’ latest State of Analytics 2017 Survey shows that UK organisations are suffering from the analytics skills gap. See full results. See full survey results.
28 October 2015, Anne Caborn
Increasingly my workshops with content strategists and clients focus not only on what we measure, but why… and how? While Google Analytics and commercially available social listening tools may provide the backbone, it’s worth spending time developing more bespoke hard and soft measures and making them work harder.
27 October 2014, Remco Van Der Beek
With increasing demand for marketing accountability, marketers need to be on top of their game when it comes to Google Analytics. Emarketeers web analyst, Remco Van Der Beek, discusses whether it’s time to review your Google Analytics implementation.
16 May 2014, Remco Van Der Beek
Learn why and how to implement Universal Analytics, the next version of Google Analytics tracking code, which offers powerful new functionality and reporting.
1 May 2014, Hugh Gage
Learn how to use Google Analytics Event Tracking to monitor errors on your website and subsequently improve online conversions and overall user experience.
28 January 2014, Hugh Gage
Content Groups are a new feature in Google Analytics that allow the analyst to group areas of content together so that they may be more easily identified and analysed. This article will run through implementation steps as well as ways to maximise your insight.