E-Insight Digital Marketing Blog: Digital Analytics

Using Web Analytics To Improve UX and Revenue

20 November 2009, Jonathan Saipe

Jim Sterne reports on the The Feedback Loop Gap where organisations have web analytics data but they rarely act on it.

Google Analytics: More Enterprise Level Upgrades

21 October 2009, Jonathan Saipe

Yesterday Google announced the roll-out of more enterprise-level features within Google Analytics. For a free web analytics service which has already surpassed itself and the competition, these new features make Google Analytics all the more compelling.

Missing Google Analytics Goals

23 December 2007, Jonathan Saipe

Google Analytics gives website owners the ability to track goals and metrics such as search engine keyword and referrer type against goals amongst many others. Without goal tracking, users lose a significant level of detail in their Google Analytics reports. Why is it that so many website owners or businesses ignore setting up goal tracking in Google Analytics?