Jonathan Saipe

Google Analytics: More Enterprise Level Upgrades

21 October 2009, Jonathan Saipe

Yesterday Google announced the roll-out of more enterprise-level features within Google Analytics. For a free web analytics service which has already surpassed itself and the competition, these new features make Google Analytics all the more compelling.
Their new features include:

  • More advanced goal tracking including brand and engagement goals
  • Up to 20 goals per profile
  • Mobile website tracking (including mobile apps)
  • Custom alerts
  • Analytics intelligence highlighting trends in visitor behaviour
  • Multiple custom variables

The list goes on. You can view the full story at the
We particularly like the enhancements made to goal tracking which now includes basic engagement and brand goals as explained below: