E-Insight Digital Marketing Blog: Writing For The Web
21 April 2015, Andy Rigden
These days almost every business has its own voice. No one now doubts that language is as important to a brand as its logo or its colour palette. Charities and colleges, as well as companies of all sizes, now invest time thinking about how they write, not just what they say.
10 June 2014, Jonathan Saipe
Over the past 10 years, SEO copywriting has evolved hugely, with old school techniques replaced by newer customer-focussed ones.
Take a look at 6 modern SEO concepts will impact your content planning and copywriting.
3 September 2013, Jonathan Saipe
Creating a regular stream of engaging and compelling content is no mean feat. Even the best writers and bloggers have their lack of inspiration moments. This infographic should give you inspiration to plan your editorial calendar, so that you can regularly create content loved by your readers.
28 August 2013, Jonathan Saipe
20 April 2010, Jonathan Saipe
Google has recently made improvements to how its Webmaster Tools report on impressions and click through rates (CTR) in search engine results pages. This data is crucial in measuring the effectiveness of your website metadata as well as the number of impressions you receive according to each keyword or keyphrase.
27 March 2010, Jonathan Saipe
News International announced that The Times Online and Sunday Times Online will be moving to a paywall model for all of its online content as of June 2010.
9 April 2009, Jonathan Saipe
Who should be involved from the start when building or refreshing a website? A web designer? A programmer? An information architect? Mark Owen, multi-talented copywriter at i do words, talks about the “write” way to approach web builds.
20 March 2009, Jonathan Saipe
Whilst writing search optimised copy is crucial in improving search rank, one cannot ignore the conversion efficiency of certain words once the visitor has arrived at our website. Read our E-Insight report on the concept of “care words” versus search words, and how to monitor and increase the engagement of visitors arriving from search engines.
4 March 2009, Jonathan Saipe
To err is human and that includes search engine users entering misspelled search terms. So how does this affect the way our websites perform in SERPs? And should we be factoring this into our writing for the web?
1 December 2008, Jonathan Saipe
If you’re ever wondering why your web analytics is showing a massive spike in traffic, it could be to do with the “homonym effect” in SEO. Read more about this search engine optmisation factor as well as a real life example I came across literally minutes ago.