E-Insight Digital Marketing Blog: Writing For The Web
How User Behaviour Type Influences SEO Keyphrase Selection and Website Design
19 October 2008, Jonathan Saipe
When it comes to keyphrase research for search engine optimisation, defining user behaviour types enables SEO experts to select short or long tail keyphrases appropriate to the needs to the needs of potential visitors. It also enables information architects and website designers to create content for each user type.