E-Insight Digital Marketing Blog: SEO

The 10 Most Popular SEO Questions & Answers 2017

7 June 2017, Jonathan Saipe

Measuring featured snippets using SEMrush
To help keep you informed of the latest SEO trends, here are the 10 most popular SEO questions and answers we’ve encountered from the last 6 months.

3 Integrated Approaches To SEO & Content

8 March 2017, Jonathan Saipe

It’s not often that we create infographics at Emarketeers. However, there’s good reason this time. We feel passionately about SEO and its pivotal and integrated relationship with content strategy and content marketing. They are more than just bed-fellows. They are both utterly reliant on each other. We hope this infographic clarifies the various approaches to integrating content and SEO.

Google’s Accelerated Mobile Pages (AMP) Explained

18 August 2016, Jonathan Saipe

AMP in Google SERPs
Back in October 2015, Google’s announced Accelerated Mobile Pages (AMP), its open source initiative. Since then, it has quickly gained traction among many major publishers and technology partners.

Find out more about AMP, why Google created it, what it looks like to consumers and how to implement, test and measure it.

5 Killer BuzzSumo Features For Content Marketers

20 July 2016, Jonathan Saipe

I’ve been using BuzzSumo for quite a while and am continually impressed with its features. It seriously packs a punch if you want to carry out content or influencer research, or set up real-time monitoring. So, it’s no surprise that BuzzSumo is all the rage among content marketers.

I’ve put BuzzSumo through the motions with some recently trending topics. Check out 5 features that should whet the appetite.
content-research-most-shared

42 Brilliant Chrome Extensions For Digital Teams

15 February 2016, Jonathan Saipe

Chrome Web Store
We have curated a list just for you! A list of the most useful Chrome Extensions for marketers, or anyone interested in tools to make your working day easier. These top 42 Chrome extensions will help you to be more productive at work with your marketing activities. Some are also great little gizmos, handy for everyday life online. Enjoy, and don’t forget to let us know your thoughts!

5 Awesome Ways To Use Chrome Developer Tools

12 May 2015, Jonathan Saipe

SEO markup
Chrome Developer Tools are not just for web developers. They offer huge benefits to marketers, content managers, bloggers, designers and SEOs. Here are 5 examples to keep you busy.

Mobilegeddon: Is It All About The Money?

23 April 2015, Mark Brill

MobilegeddonGoogle has a problem with mobile.

That might sound like a strange statement to make. After all, the search business has been a strong exponent of the ‘mobile first’ approach. They also own the most popular smartphone OS, Android, and they have the most widely used apps on all platforms.

Their problem, though, is one of money….

9 Reasons Why Google’s UX Obsession Should Matter To You

4 February 2015, Jonathan Saipe

Google PageSpeed Insights
Evidence clearly shows that Google favours a positive user experience from websites, and will offer rewards by way of an improved search performance. If you’re involved SEO, UX, design or content strategy/creation, then read on…

SEO Factors 2014 – Big Focus On Rich Content & User Signals

18 December 2014, Jonathan Saipe

SEO ranking factors 2014

This year was another momentous year in the world of SEO. Yet again, Google has been widening the goal posts, putting even more focus on content creation strategies, earned linking factors and user signals. See Searchmetrics’ 2014 ranking factors infographic for deeper insight into SEO strategies that have made the biggest impact.

The Marketer’s Guide To Google Trends

12 August 2014, Jonathan Saipe

Google-Trends
Google Trends is an incredibly useful tool, yet often side-lined by marketers. It publishes aggregated search data that helps planners, researchers and of course marketers understand their audiences’ search behaviour as well vertical, regional and seasonal trends.

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