E-Insight Digital Marketing Blog: SEO

The Marketer’s Guide To Google Trends

12 August 2014, Jonathan Saipe

Google Trends is an incredibly useful tool, yet often side-lined by marketers. It publishes aggregated search data that helps planners, researchers and of course marketers understand their audiences’ search behaviour as well vertical, regional and seasonal trends.

Google Removes Author Photos & Circle Counts. Does This Herald The End Of Google+?

27 June 2014, Jonathan Saipe

YeGoogle Plus logosterday, John Mueller, trends analyst at Google, announced that in the coming days, Google will be removing author photos and circle counts from search results. Does this herald the end of Google+ as we know it?

6 Modern SEO Concepts Copywriters Should Action

10 June 2014, Jonathan Saipe

Redefining SEO copywritingOver the past 10 years, SEO copywriting has evolved hugely, with old school techniques replaced by newer customer-focussed ones.

Take a look at 6 modern SEO concepts will impact your content planning and copywriting.

How To Improve Your Page Speed For Better UX and SEO

6 May 2014, Jonathan Saipe


We expect web pages to load in the blink of an eye – be on a desktop or mobile device. From a publisher’s standpoint, this is crucial for good user experience and SEO.  To help you make your web pages load faster and more efficiently, take a look at this guide.

10 ‘Hidden’ Google Tools To Keep Marketers Ahead Of The Game

28 March 2014, Jonathan Saipe

10 hidden Google toolsTake a look at 10 phenomenally useful Google tools that you may have never seen before!

5 SEO Essentials For Universities

2 December 2013, Jonathan Saipe

University Mortar BoardsWith Universities and colleges under increasing pressure to fulfil their student acquisitions through online channels, SEO has resurfaced as a hot topic. Take a look at 5 essential factors Universities should consider when running SEO activity.

It’s OK Google – With Success Comes Failure

7 October 2013, Jonathan Saipe

Google search timelineI have a confession to make. The original title of this blog was “Google – success or failure”. However, at the last minute I changed it as it was not only wholly inaccurate, but also a gratuitous hook to get you to read on!

Google Authorship: 8 Frequently Asked Questions

2 September 2013, Jonathan Saipe

Google+ logoGoogle’s authorship programme has clear benefits as it highlights content to people searching for content on Google. If you’re confused about its implementation, here are the answers to 8 frequently asked questions.

3 “Hidden” Google Tools For Digital Pros

28 August 2013, Jonathan Saipe

Google search toolsThe majority of people using Google on a day to day basis know little about the additional search tools it offers to enhance the findability of content. We’ve highlighted 3 “hidden” Google tools to make your search experience even richer.

The Keyword Planner: 5 New Features To Consider

19 July 2013, Jonathan Saipe

Keyword Planner monthly segmentsAs many of you know, the Google Keyword Tool has been replaced by the Keyword Planner. To ease the transition between the original Keyword Tool and the Keyword Planner, we’ve listed 5 changes Google has made.


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