E-Insight Digital Marketing Blog: Pay Per Click Marketing
30 April 2019, Jonathan Saipe
With so many moving parts in an average Google Ads campaign, it’s not surprising that many campaigns are either running at a loss, or suffer significantly reduced their ROI, due to poor optimisation. Take a look at our pro optimisation tips which will almost certainly have a positive impact on your Google Ads ROI.
24 November 2015, Jonathan Saipe
It is generally accepted that time and resource, or a combination of the two, are some of the biggest barriers to improving AdWords campaign performance. Learn 5 tips and techniques to help you save time and increase efficiency when managing AdWords activity.
12 August 2014, Jonathan Saipe
Google Trends is an incredibly useful tool, yet often side-lined by marketers. It publishes aggregated search data that helps planners, researchers and of course marketers understand their audiences’ search behaviour as well vertical, regional and seasonal trends.
13 January 2014, Jonathan Saipe
Google lays down some strict policy rules when it comes to advertising, most of which are perfectly reasonable and obvious. Here’s a quick summary to help you when planning or implementing AdWords campaigns.
19 July 2013, Jonathan Saipe
5 March 2013, Jonathan Saipe
Having run dozens of PPC and AdWords courses, I thought I’d share some of the most common recurring issues I encounter with client campaigns. Such issues have the potential to reduce performance and inhibit ROI. I’ve short-listed the 10 most common AdWords mistakes in order of how frequently they occur.
2 October 2012, Jonathan Saipe
With Google’s latest enforcement of sitelink usage in AdWords, advertisers are having to rethink their sitelink and web content strategies.
28 May 2012, Jonathan Saipe
Last week, Google announced a new feature in AdWords called Auction Insights, enabling advertisers to view additional information when competitor ads appear at the same time as your own ads.
15 July 2011, Jonathan Saipe
This week, Google announced that they had added additional reporting to AdWords allowing users to segment data by top ads versus side ads. This is a great add-on as it allows us to gain further insight into user behaviour in SERPS and contributes to refining our listing position strategy in order to improve campaign ROI.