E-Insight Digital Marketing Blog: Pay Per Click Marketing
2 June 2011, Jonathan Saipe
This week Google announced a great new tool called Google Correlate which gives users correlation search data by time and region (although currently it’s only showing data from the US).
24 January 2011, Jonathan Saipe
When analysing your Google AdWords campaign performance, have you ever wondered what would happen if you doubled or tripled your daily budget? And would an increase in budget equate to more ad impressions, more potential clicks and more conversions?
23 September 2010, Jonathan Saipe
I was looking to buy some cycling shoes yesterday and searched for “shimano shoes”. What I saw in Google SERPS was an AdWords “plusbox” ad – a relative newcomer that lives under the banner of Google AdWords Product Extensions.
19 September 2010, Jonathan Saipe
In the last couple of weeks, Google has tacitly launched Google Instant, an enhancement to the Google SERPS user interface where the SERP updates dynamically to show results as the user types search terms. The question begs, how will it affect SEO and PPC performance in terms of metrics, content strategy and brand…
30 April 2009, Jonathan Saipe
With the Google content network reaching more than 80% of Internet users and serving more than 6 billion ad impressions per day, as an advertiser you’d want to know what kind of CPA (cost per acquisition) performance you’re likely to get compared with the search network. Read the results from Google’s CPA performance trends report….
12 March 2009, Jonathan Saipe
Chris Baillie, founder of admoogle™, an innovative digital media company focusing on the creation of bespoke Google Video Ads, talks to us about Google Video Advertising and its future.
23 February 2009, Jonathan Saipe
Sam Knight of Médecins Sans Frontières tells us about Google Grants – a programme that awards free AdWords advertising to selected charitable organisations – and how MSF has benefited from Google’s philanthropy.
27 May 2008, Jonathan Saipe
In the world of search engine marketing, it is ill advised to rest on your laurels and assume that your PPC campaign is performing optimally. We have therefore compiled the ultimate checklist of considerations for your PPC activity.