E-Insight Digital Marketing Blog: Pay Per Click Marketing

Google Correlate Tool Helps Search Marketers

2 June 2011, Jonathan Saipe

This week Google announced a great new tool called Google Correlate which gives users correlation search data by time and region (although currently it’s only showing data from the US).

Claim Your Lost AdWords Impressions and Generate More Conversions

24 January 2011, Jonathan Saipe

When analysing your Google AdWords campaign performance, have you ever wondered what would happen if you doubled or tripled your daily budget? And would an increase in budget equate to more ad impressions, more potential clicks and more conversions?

Facebook Demographic Targeting and Social Synonyms

15 January 2011, Jonathan Saipe

Facebook logoWhen it comes to demographic targeting, Facebook is leaving the major search networks in its wake. Whilst advertisers may not want to abandon search network advertising or more traditional forms of display advertising through ad networks, Facebook offers a channel that reaches a large and diverse target audience by way of social synonyms.

Google Product Extensions and Plusbox Ads

23 September 2010, Jonathan Saipe

I was looking to buy some cycling shoes yesterday and searched for “shimano shoes”. What I saw in Google SERPS was an AdWords “plusbox” ad – a relative newcomer that lives under the banner of Google AdWords Product Extensions.

Google Instant: The Impact on SEO and PPC

19 September 2010, Jonathan Saipe

In the last couple of weeks, Google has tacitly launched Google Instant, an enhancement to the Google SERPS user interface where the SERP updates dynamically to show results as the user types search terms. The question begs, how will it affect SEO and PPC performance in terms of metrics, content strategy and brand…

IAB Search Marketing Barometer Results 2010

13 July 2010, Jonathan Saipe

IAB logoThe IAB has just released their 2010 search marketing barometer which makes for essential reading if you operate in digital marketing or search engine marketing. Take a look at their findings…

Google Content Network: CPA Performance Trends Report

30 April 2009, Jonathan Saipe

With the Google content network reaching more than 80% of Internet users and serving more than 6 billion ad impressions per day, as an advertiser you’d want to know what kind of CPA (cost per acquisition) performance you’re likely to get compared with the search network. Read the results from Google’s CPA performance trends report….

Google Video Ads – Is this the Future for TV Advertising?

12 March 2009, Jonathan Saipe

Chris Baillie, founder of admoogle™, an innovative digital media company focusing on the creation of bespoke Google Video Ads, talks to us about Google Video Advertising and its future.

Google Grants – Why we love them at Médecins Sans Frontières

23 February 2009, Jonathan Saipe

Médecins Sans Frontières logoSam Knight of Médecins Sans Frontières tells us about Google Grants – a programme that awards free AdWords advertising to selected charitable organisations – and how MSF has benefited from Google’s philanthropy.

Google AdWords Success Checklist

27 May 2008, Jonathan Saipe

Google AdWords logoIn the world of search engine marketing, it is ill advised to rest on your laurels and assume that your PPC campaign is performing optimally. We have therefore compiled the ultimate checklist of considerations for your PPC activity.


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