E-Insight Digital Marketing Blog: Pay Per Click Marketing
Google Correlate Tool Helps Search Marketers
2 June 2011, Jonathan Saipe
This week Google announced a great new tool called Google Correlate which gives users correlation search data by time and region (although currently it’s only showing data from the US).
Claim Your Lost AdWords Impressions and Generate More Conversions
24 January 2011, Jonathan Saipe
When analysing your Google AdWords campaign performance, have you ever wondered what would happen if you doubled or tripled your daily budget? And would an increase in budget equate to more ad impressions, more potential clicks and more conversions?
Google Product Extensions and Plusbox Ads
23 September 2010, Jonathan Saipe
I was looking to buy some cycling shoes yesterday and searched for “shimano shoes”. What I saw in Google SERPS was an AdWords “plusbox” ad – a relative newcomer that lives under the banner of Google AdWords Product Extensions.
Google Instant: The Impact on SEO and PPC
19 September 2010, Jonathan Saipe
In the last couple of weeks, Google has tacitly launched Google Instant, an enhancement to the Google SERPS user interface where the SERP updates dynamically to show results as the user types search terms. The question begs, how will it affect SEO and PPC performance in terms of metrics, content strategy and brand…
Google Content Network: CPA Performance Trends Report
30 April 2009, Jonathan Saipe
With the Google content network reaching more than 80% of Internet users and serving more than 6 billion ad impressions per day, as an advertiser you’d want to know what kind of CPA (cost per acquisition) performance you’re likely to get compared with the search network. Read the results from Google’s CPA performance trends report….
Google Video Ads – Is this the Future for TV Advertising?
12 March 2009, Jonathan Saipe
Chris Baillie, founder of admoogle™, an innovative digital media company focusing on the creation of bespoke Google Video Ads, talks to us about Google Video Advertising and its future.
Google Grants – Why we love them at Médecins Sans Frontières
23 February 2009, Jonathan Saipe
Sam Knight of Médecins Sans Frontières tells us about Google Grants – a programme that awards free AdWords advertising to selected charitable organisations – and how MSF has benefited from Google’s philanthropy.