E-Insight Digital Marketing Blog: Pay Per Click Marketing

In the world of search engine marketing, it is ill advised to rest on your laurels and assume that your PPC campaign is performing optimally. We have therefore compiled the ultimate checklist of considerations for your PPC activity.

When running a Google AdWords campaign, where does Google’s rather furtive “expanded match” algorithm fit into keyword matching strategy? And how can it help AdWords users and searchers?