E-Insight Digital Marketing Blog: Web Design
12 May 2015, Jonathan Saipe
Chrome Developer Tools are not just for web developers. They offer huge benefits to marketers, content managers, bloggers, designers and SEOs. Here are 5 examples to keep you busy.
21 October 2012, Tim Fidgeon
23 April 2012, Jonathan Saipe
When I passed my driving test and had just started to drive independently (yes that was a long time ago in 1987!), I was always curious to know what was going on under the bonnet.
24 November 2011, Jonathan Saipe
In the late 90’s and early noughties, we were firmly in the grip of Web 1.0. Websites were often one-dimensional brochures that put less demands on web project managers. Roll-on to 2011 and web projects are more complex and user-orientated requiring a more Agile approach to web project management.
1 June 2011, Jonathan Saipe
We’ve looked at lots of error 404’s and here’s our list of the best 40 we could find, scored in no particular order on the basis either good design, good copy, humour, originality, customer engagement or a combination of all of these.
26 April 2009, Jonathan Saipe
Choosing a good content management system (CMS) that will provide a long term robust platform on which to update your online content is no easy decision. Not only is it a minefield from a technical and functional perspective, but it also needs to meet the needs of your company’s current and future marketing strategy. And if you’re serious about search engine optimisation (SEO), then your CMS needs to be SEO friendly. Read more about the key factors to consider when choosing an SEO friendly CMS.
9 April 2009, Jonathan Saipe
Who should be involved from the start when building or refreshing a website? A web designer? A programmer? An information architect? Mark Owen, multi-talented copywriter at i do words, talks about the “write” way to approach web builds.
5 January 2009, Jonathan Saipe
Web content management now needs to focus on delivering a compelling and contextually relevant customer experience in favour of publishing standard content. Businesses now need to produce website content that engages, persuades and helps visitors achieve their goals if they want to see higher conversions and increased customer satisfaction.
19 October 2008, Jonathan Saipe
When it comes to keyphrase research for search engine optimisation, defining user behaviour types enables SEO experts to select short or long tail keyphrases appropriate to the needs to the needs of potential visitors. It also enables information architects and website designers to create content for each user type.
30 June 2008, Jonathan Saipe
With over ten years of commercial web design and development experience, Stephen Hellens, user experience architect at LBi, has kindly published his words of wisdom on the user experience process as part of the user centred design process.