E-Insight Digital Marketing Blog: Digital Marketing
10 Ways To Boost Lead Generation Using Personalisation
23 April 2024, Simon Hall
Personalisation marketing is about using forms of B2B customer information to create or improve experiences through marketing. It involves tailoring content or parts of content to target customers through collecting and analysing data. We discuss ten areas where you could be leveraging personalisation to improve the quality of your captured and nurtured leads.
How do you market to Gen Z and Gen Alpha?
21 July 2020, Allister Frost
Much has been written about the differences between Millennials, Gen Z and now Gen Alpha, so I’ve hesitated before adding to the noise. Especially as I’m not really a believer in pigeon-holing vast swathes of the population into one broad category. Adapting a brand’s marketing approach for someone born between 1995 and 2012 (a Gen Z’er) seems about as sensible to me as tailoring a message for someone with the Sagittarius star sign (born between 23 Nov and 21 December, in case you’re wondering).
11 GDPR Questions & Answers Marketers Need To Know
8 January 2018, Ben Blackler
What do marketers need to know about GDPR? We asked Sherree Westell, a solicitor at Woodroffes, who leads Emarketeers’ GDPR training course, and who has been working in the field of data protection for over 20 years.
The Long-Awaited Internet Trends Report 2016
6 June 2016, Jonathan Saipe
The long-awaited, and now almost legendary Internet Trends report from Mary Meeker of KPCB, is finally out. Irrelevant of your sector, it makes essential reading.
7 Personas To Help Your Digital Transformation
29 January 2016, Jonathan Saipe
We would like you to meet 7 digital personas, created by our good friends at Digital Talent @ Work. These personas highlight the ambitions, needs and frustrations of archetypes within organisations working towards successful digital transformation.
5 Simple AdWords Time-Saving Tips
24 November 2015, Jonathan Saipe
It is generally accepted that time and resource, or a combination of the two, are some of the biggest barriers to improving AdWords campaign performance. Learn 5 tips and techniques to help you save time and increase efficiency when managing AdWords activity.
Why Technology Can Be A Barrier To Creativity
26 June 2015, Tracey Stern
Tracey Stern discusses the relationship between technology and creativity, and how consumer strategy fits into the mix.