E-Insight Digital Marketing Blog: Digital Marketing
21 July 2020, Allister Frost
Much has been written about the differences between Millennials, Gen Z and now Gen Alpha, so I’ve hesitated before adding to the noise. Especially as I’m not really a believer in pigeon-holing vast swathes of the population into one broad category. Adapting a brand’s marketing approach for someone born between 1995 and 2012 (a Gen Z’er) seems about as sensible to me as tailoring a message for someone with the Sagittarius star sign (born between 23 Nov and 21 December, in case you’re wondering).
8 January 2018, Ben Blackler
What do marketers need to know about GDPR? We asked Sherree Westell, a solicitor at Woodroffes, who leads Emarketeers’ GDPR training course, and who has been working in the field of data protection for over 20 years.
2 May 2017, Tracey Stern
6 June 2016, Jonathan Saipe
The long-awaited, and now almost legendary Internet Trends report from Mary Meeker of KPCB, is finally out. Irrelevant of your sector, it makes essential reading.
29 January 2016, Jonathan Saipe
We would like you to meet 7 digital personas, created by our good friends at Digital Talent @ Work. These personas highlight the ambitions, needs and frustrations of archetypes within organisations working towards successful digital transformation.
24 November 2015, Jonathan Saipe
It is generally accepted that time and resource, or a combination of the two, are some of the biggest barriers to improving AdWords campaign performance. Learn 5 tips and techniques to help you save time and increase efficiency when managing AdWords activity.
26 June 2015, Tracey Stern
Tracey Stern discusses the relationship between technology and creativity, and how consumer strategy fits into the mix.
29 May 2015, Jonathan Saipe
The long anticipated Internet Trends 2015 report from Mary Meeker is finally here. Its content is fascinating and compelling, but at 197 slides, there’s a fair amount of content to get through. We’ve therefore chosen some of the salient points from the presentation.