Jonathan Saipe

7 Personas To Help Your Digital Transformation

29 January 2016, Jonathan Saipe



We would like you to meet 7 digital personas. These personas highlight the ambitions, needs and frustrations of archetypes within organisations working towards successful digital transformation. They represent a cast of characters in an evolving digital landscape and may well help you nurture your own organisation’s digital talent and maturity.

We would love to hear your views on each persona, and whether or not you feel others exist.

Boards

Graduates

HR

IT

Leaders

LongTail

Pioneer