E-Insight Digital Marketing Blog: Digital Marketing
18 Key Findings From Internet Trends Report 2015
29 May 2015, Jonathan Saipe
The long anticipated Internet Trends 2015 report from Mary Meeker is finally here. Its content is fascinating and compelling, but at 197 slides, there’s a fair amount of content to get through. We’ve therefore chosen some of the salient points from the presentation.
9 Excellent Free Market Research Tools
15 January 2015, Jonathan Saipe
There are now a plethora of online market research tools, many of which are free, or offer free and paid-for access. Whilst this isn’t an exhaustive list, we’ve suggested 9 great tools that publish market data, insight and intelligence – ideal if you’re a researcher, planner or marketer.
6 Considerations To Transform And Integrate Your Marketing
11 November 2014, Simon Francis
Simon Francis, discusses how to navigate the integrated marketing minefield, and whether you should be reviewing your internal and external marketing ecosystem.
How To Be A Marketer In The Digital Era
20 October 2014, Dan Kirby
Pre-Internet, the world was a more straightforward place – at least for marketers. The overall fragmentation of media, and dominance of digital channels, has made traditional marketing tactics (mass market tv, newspaper ads, printing things on paper) seem somewhat quaint…
A Round-Up Of Social Media Stats In 2014
1 September 2014, Jonathan Saipe
To give you some perspective on the current state of social media and digital in 2014, watch this Socialnomics video by Erik Qualman. This is the fifth version of the most watched video series on Social Media.
The Marketer’s Guide To Google Trends
12 August 2014, Jonathan Saipe
Google Trends is an incredibly useful tool, yet often side-lined by marketers. It publishes aggregated search data that helps planners, researchers and of course marketers understand their audiences’ search behaviour as well vertical, regional and seasonal trends.
DMA Research: Facebook Most ‘Marketing Friendly’ Platform
23 April 2014, Jonathan Saipe
According to the DMA’s latest research, Facebook has emerged as the preferred social media channel for campaign planning and post-campaign analysis. Overall, LinkedIn and Twitter ranked in 2nd and 3rd places respectively, with YouTube and Google+ in 4th and 5th places.
10 Fascinating Charts From Google’s Ngram Viewer
10 April 2014, Jonathan Saipe
Take a look at 10 fascinating charts from Google Book’s Ngram Viewer – a tool from Google that analyses the yearly count of selected n-grams (letter combinations) or words and phrases found in over 5.2 million digitised books.
10 ‘Hidden’ Google Tools To Keep Marketers Ahead Of The Game
28 March 2014, Jonathan Saipe
Take a look at 10 phenomenally useful Google tools that you may have never seen before!
State of Digital Skills in the UK [Infographic]
14 March 2014, Jonathan Saipe
We are proud to announce the results of our iSkills survey which looked at the skills and capabilities of the digital marketing industry in the UK. This infographic neatly sums up our findings.
