E-Insight Digital Marketing Blog: Digital Marketing
11 November 2014, Simon Francis
Simon Francis, discusses how to navigate the integrated marketing minefield, and whether you should be reviewing your internal and external marketing ecosystem.
20 October 2014, Dan Kirby
Pre-Internet, the world was a more straightforward place – at least for marketers. The overall fragmentation of media, and dominance of digital channels, has made traditional marketing tactics (mass market tv, newspaper ads, printing things on paper) seem somewhat quaint…
12 August 2014, Jonathan Saipe
Google Trends is an incredibly useful tool, yet often side-lined by marketers. It publishes aggregated search data that helps planners, researchers and of course marketers understand their audiences’ search behaviour as well vertical, regional and seasonal trends.
10 April 2014, Jonathan Saipe
Take a look at 10 fascinating charts from Google Book’s Ngram Viewer – a tool from Google that analyses the yearly count of selected n-grams (letter combinations) or words and phrases found in over 5.2 million digitised books.
28 March 2014, Jonathan Saipe
Take a look at 10 phenomenally useful Google tools that you may have never seen before!
14 March 2014, Jonathan Saipe
We are proud to announce the results of our iSkills survey which looked at the skills and capabilities of the digital marketing industry in the UK. This infographic neatly sums up our findings.
11 February 2014, Jonathan Saipe
Take a look at 15 IFTTT recipes to connect your digital channels, automate your activity and improve your productivity.
7 February 2014, Jonathan Saipe
As businesses and organisations put increasing emphasis on the value of digital, the challenge is knowing how to develop a successful digital strategy. Take a look at 5 fundamental components underpinning your digital strategy.