E-Insight Digital Marketing Blog: Digital Marketing

6 Considerations To Transform And Integrate Your Marketing

11 November 2014, Simon Francis

rabbit in the headlights

Simon Francis, discusses how to navigate the integrated marketing minefield, and whether you should be reviewing your internal and external marketing ecosystem.

How To Be A Marketer In The Digital Era

20 October 2014, Dan Kirby

How to be a marketer in the digital era

Pre-Internet, the world was a more straightforward place – at least for marketers. The overall fragmentation of media, and dominance of digital channels, has made traditional marketing tactics (mass market tv, newspaper ads, printing things on paper) seem somewhat quaint…

A Round-Up Of Social Media Stats In 2014

1 September 2014, Jonathan Saipe

socialnomics 2014

To give you some perspective on the current state of social media and digital in 2014, watch this Socialnomics video by Erik Qualman. This is the fifth version of the most watched video series on Social Media.

The Marketer’s Guide To Google Trends

12 August 2014, Jonathan Saipe

Google Trends is an incredibly useful tool, yet often side-lined by marketers. It publishes aggregated search data that helps planners, researchers and of course marketers understand their audiences’ search behaviour as well vertical, regional and seasonal trends.

DMA Research: Facebook Most ‘Marketing Friendly’ Platform

23 April 2014, Jonathan Saipe

According to the DMA’s latest research, Facebook has emerged as the preferred social media channel for campaign planning and post-campaign analysis. Overall, LinkedIn and Twitter ranked in 2nd and 3rd places respectively, with YouTube and Google+ in 4th and 5th places.

10 Fascinating Charts From Google’s Ngram Viewer

10 April 2014, Jonathan Saipe

Ngram Viewer from Google

Take a look at 10 fascinating charts from Google Book’s Ngram Viewer – a tool from Google that analyses the yearly count of selected n-grams (letter combinations) or words and phrases found in over 5.2 million digitised books.

10 ‘Hidden’ Google Tools To Keep Marketers Ahead Of The Game

28 March 2014, Jonathan Saipe

10 hidden Google toolsTake a look at 10 phenomenally useful Google tools that you may have never seen before!

State of Digital Skills in the UK [Infographic]

14 March 2014, Jonathan Saipe

We are proud to announce the results of our iSkills survey which looked at the skills and capabilities of the digital marketing industry in the UK. This infographic neatly sums up our findings.

15 IFTTT Recipes To Improve Your Productivity

11 February 2014, Jonathan Saipe

IFTTT logoTake a look at 15 IFTTT recipes to connect your digital channels, automate your activity and improve your productivity.

5 Critical Components Underpinning Your Digital Strategy

7 February 2014, Jonathan Saipe

Building a successful digital strategyAs businesses and organisations put increasing emphasis on the value of digital, the challenge is knowing how to develop a successful digital strategy. Take a look at 5 fundamental components underpinning your digital strategy.


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