Jonathan Saipe

How Social Content Can Elevate Your Brand

6 December 2013, Jonathan Saipe

Great content lies at the heart of every successful social media marketing initiative. But fewer than 40% of companies have a defined content marketing strategy in place. It’s time to get serious about creating useful and shareable content!

In this lunchtime Emarketeers’ webinar, Allister Frost discusses why content matters more today than ever before, how you can create content that people love and get it in front of the perfect online audience.

We also glimpse into the future of content marketing, exploring some exciting new techniques that every content marketer needs to know about.

A video of the webinar can be viewed below:


Alternatively, here are the slides without voiceover: