M-Commerce: Converting Browsers To Buyers On Mobile
28 February 2014, Jonathan Saipe
As mobile continues to grow at a staggering rate, digital marketers, strategists and business owners find themselves under increasing pressure to provide transactional content and services to mobile consumers.
During this free lunchtime webinar, Steffane Aquarone, Emarketeers consultant and founder of Droplet mobile payments, reveals the very latest developments in and thinking around mobile apps and m-commerce.
He discusses the business case for m-commerce, how to encourage consumers to purchase on mobiles and issues around gathering customer data.
If m-commerce is on your radar, this webinar is not to be missed.
A video of the webinar can be viewed below:
Alternatively, here are the slides without voiceover: