E-Insight Digital Marketing Blog

6 Free Tools To Monitor Google’s Volatility

8 November 2018, Jonathan Saipe

SEMRush Sensor
In the heady world of SEO, algorithm updates are a common occurrence. So, keeping up to speed with Google and Bing’s algorithm volatility is an important part of running SEO campaigns. Take a look at 6 free tools that will do the job.

How To Stay Ahead of the Google Algorithm

5 November 2018, Matt Wright

Google's server room
Google server room

Google is always looking to improve the service it offers users through its search engine. Subsequently, the Silicon Valley giant regularly updates its core algorithm, sometimes to the detriment of website owners. Read Matt Wright’s opinion on how to keep ahead of the Google algorithm, whilst delivering a strong user experience.

15 Essential Apps For Digital Marketers

24 September 2018, Ben Blackler

What does an app have to do to get onto the first screen of your phone? We’d imagine it would have to be something you’d want or need to use daily – at least. Take a look at 15 apps we think tick that box for the digital marketer.

Slack mobile app

Voice Search & SEO Content Strategy

8 March 2018, Jonathan Saipe

voice search SEO
With voice search growing at a very rapid rate, learn about the steps to consider, when planning and writing digital content.

17 Ways to Improve Your Website’s Ecommerce Performance

16 February 2018, Ben Blackler

ecommerce conversion optimisation
Ben Blacker analyses Visualsoft’s latest research, identifying 17 factors that are key to maximising ecommerce sales and performance.

11 GDPR Questions & Answers Marketers Need To Know

8 January 2018, Ben Blackler

GDPR - general data protection regulations

What do marketers need to know about GDPR? We asked Sherree Westell, a solicitor at Woodroffes, who leads Emarketeers’ GDPR training course, and who has been working in the field of data protection for over 20 years.

A Large Portion Of Your Google Analytics Traffic Might Be Fake

9 October 2017, Remco Van Der Beek

Whilst auditing the Google Analytics account of one of our clients recently, I came across a curious thing. The GA browser report showed that more than 60% of sessions occurred via the browser Mozilla Compatible Agent. This had the effect of massively skewing the data, which, if unnoticed, could have had major consequences on reporting and measurement.
Browser report

Content Strategy Frameworks – How To Ensure They Really Work

12 July 2017, Anne Caborn

Content Strategy Frameworks – How To Ensure They Really Work

Back in the day, content strategy involved a sharp twig and a wax tablet. These days there are content strategies and content strategy tools a plenty. But how do you choose the right ones?

The 10 Most Popular SEO Questions & Answers 2017

7 June 2017, Jonathan Saipe

Measuring featured snippets using SEMrush
To help keep you informed of the latest SEO trends, here are the 10 most popular SEO questions and answers we’ve encountered from the last 6 months.

State Of Analytics 2017 Survey

17 May 2017, Jonathan Saipe

How often do you interogate your analytics data?
Emarketeers’ latest State of Analytics 2017 Survey shows that UK organisations are suffering from the analytics skills gap. See full results. See full survey results.