E-Insight Digital Marketing Blog
How To Stay Ahead of the Google Algorithm
5 November 2018, Matt Wright
Google server room
Google is always looking to improve the service it offers users through its search engine. Subsequently, the Silicon Valley giant regularly updates its core algorithm, sometimes to the detriment of website owners. Read Matt Wright’s opinion on how to keep ahead of the Google algorithm, whilst delivering a strong user experience.
15 Essential Apps For Digital Marketers
24 September 2018, Ben Blackler
What does an app have to do to get onto the first screen of your phone? We’d imagine it would have to be something you’d want or need to use daily – at least. Take a look at 15 apps we think tick that box for the digital marketer.
Voice Search & SEO Content Strategy
8 March 2018, Jonathan Saipe
With voice search growing at a very rapid rate, learn about the steps to consider, when planning and writing digital content.
17 Ways to Improve Your Website’s Ecommerce Performance
16 February 2018, Ben Blackler
Ben Blacker analyses Visualsoft’s latest research, identifying 17 factors that are key to maximising ecommerce sales and performance.
11 GDPR Questions & Answers Marketers Need To Know
8 January 2018, Ben Blackler
What do marketers need to know about GDPR? We asked Sherree Westell, a solicitor at Woodroffes, who leads Emarketeers’ GDPR training course, and who has been working in the field of data protection for over 20 years.
A Large Portion Of Your Google Analytics Traffic Might Be Fake
9 October 2017, Remco Van Der Beek
Whilst auditing the Google Analytics account of one of our clients recently, I came across a curious thing. The GA browser report showed that more than 60% of sessions occurred via the browser Mozilla Compatible Agent. This had the effect of massively skewing the data, which, if unnoticed, could have had major consequences on reporting and measurement.
Content Strategy Frameworks – How To Ensure They Really Work
12 July 2017, Anne Caborn
Back in the day, content strategy involved a sharp twig and a wax tablet. These days there are content strategies and content strategy tools a plenty. But how do you choose the right ones?
The 10 Most Popular SEO Questions & Answers 2017
7 June 2017, Jonathan Saipe
To help keep you informed of the latest SEO trends, here are the 10 most popular SEO questions and answers we’ve encountered from the last 6 months.
State Of Analytics 2017 Survey
17 May 2017, Jonathan Saipe
Emarketeers’ latest State of Analytics 2017 Survey shows that UK organisations are suffering from the analytics skills gap. See full results. See full survey results.
Do You Have The Skills To Deliver Digital Transformation?
2 May 2017, Tracey Stern