E-Insight Digital Marketing Blog
Content Strategy Frameworks – How To Ensure They Really Work
12 July 2017, Anne Caborn
Back in the day, content strategy involved a sharp twig and a wax tablet. These days there are content strategies and content strategy tools a plenty. But how do you choose the right ones?
The 10 Most Popular SEO Questions & Answers 2017
7 June 2017, Jonathan Saipe
To help keep you informed of the latest SEO trends, here are the 10 most popular SEO questions and answers we’ve encountered from the last 6 months.
State Of Analytics 2017 Survey
17 May 2017, Jonathan Saipe
Emarketeers’ latest State of Analytics 2017 Survey shows that UK organisations are suffering from the analytics skills gap. See full results. See full survey results.
Should Brands Be Using Facebook Live?
28 March 2017, Ben Blackler
Marketers have very bipolar views on Facebook Live with vociferous arguments for and against. Whilst there are individual cases of Facebook Live videos trending almost into the stratosphere, few brands have made a success of it.
3 Steps To Successful Conversion Optimisation
14 March 2017, James Eckhardt
Jamed Eckhardt, CRO consultant at Emarketeers, discusses how to apply best practice conversion optimisation principles, to maximise online performance.
3 Integrated Approaches To SEO & Content
8 March 2017, Jonathan Saipe
It’s not often that we create infographics at Emarketeers. However, there’s good reason this time. We feel passionately about SEO and its pivotal and integrated relationship with content strategy and content marketing. They are more than just bed-fellows. They are both utterly reliant on each other. We hope this infographic clarifies the various approaches to integrating content and SEO.
How Business Leaders Are Falling Through The Digital Skills Gap
11 January 2017, Tracey Stern
A generation of marketers aren’t fit to lead their brands because they don’t have the necessary digital knowledge. Tracey Stern discusses how a ubiquitous lack of digital knowledge and expertise among business leaders, has become a significant problem across multiple sectors.
Why Advertisers & Agencies Aren’t Seeing Eye To Eye
4 January 2017, Tina Fegent
There has always been some friction between advertisers and their agencies, but it has rarely had a higher profile than in the past few months. Tina Fegent explores the relationship between advertisers and agencies and why it can be been fraught at times.
5 Ways LinkedIn Can Help Financial Professionals Win More Business
9 December 2016, Matt Alder
The average client-facing professional in the financial services industry achieves a score of 20 on LinkedIn’s Social Selling Index (SSI.) The maximum score is 100. The question is why is the financial services industry showing such lack of competence in social selling, particularly with LinkedIn?
