E-Insight Digital Marketing Blog
11 GDPR Questions & Answers Marketers Need To Know
8 January 2018, Ben Blackler
What do marketers need to know about GDPR? We asked Sherree Westell, a solicitor at Woodroffes, who leads Emarketeers’ GDPR training course, and who has been working in the field of data protection for over 20 years.
A Large Portion Of Your Google Analytics Traffic Might Be Fake
9 October 2017, Remco Van Der Beek
Whilst auditing the Google Analytics account of one of our clients recently, I came across a curious thing. The GA browser report showed that more than 60% of sessions occurred via the browser Mozilla Compatible Agent. This had the effect of massively skewing the data, which, if unnoticed, could have had major consequences on reporting and measurement.
Content Strategy Frameworks – How To Ensure They Really Work
12 July 2017, Anne Caborn
Back in the day, content strategy involved a sharp twig and a wax tablet. These days there are content strategies and content strategy tools a plenty. But how do you choose the right ones?
The 10 Most Popular SEO Questions & Answers 2017
7 June 2017, Jonathan Saipe
To help keep you informed of the latest SEO trends, here are the 10 most popular SEO questions and answers we’ve encountered from the last 6 months.
State Of Analytics 2017 Survey
17 May 2017, Jonathan Saipe
Emarketeers’ latest State of Analytics 2017 Survey shows that UK organisations are suffering from the analytics skills gap. See full results. See full survey results.
Should Brands Be Using Facebook Live?
28 March 2017, Ben Blackler
Marketers have very bipolar views on Facebook Live with vociferous arguments for and against. Whilst there are individual cases of Facebook Live videos trending almost into the stratosphere, few brands have made a success of it.
3 Steps To Successful Conversion Optimisation
14 March 2017, James Eckhardt
Jamed Eckhardt, CRO consultant at Emarketeers, discusses how to apply best practice conversion optimisation principles, to maximise online performance.
3 Integrated Approaches To SEO & Content
8 March 2017, Jonathan Saipe
It’s not often that we create infographics at Emarketeers. However, there’s good reason this time. We feel passionately about SEO and its pivotal and integrated relationship with content strategy and content marketing. They are more than just bed-fellows. They are both utterly reliant on each other. We hope this infographic clarifies the various approaches to integrating content and SEO.
How Business Leaders Are Falling Through The Digital Skills Gap
11 January 2017, Tracey Stern
A generation of marketers aren’t fit to lead their brands because they don’t have the necessary digital knowledge. Tracey Stern discusses how a ubiquitous lack of digital knowledge and expertise among business leaders, has become a significant problem across multiple sectors.
