E-Insight Digital Marketing Blog
21 July 2015, Jonathan Saipe
In the UK, ComScore reported on how UK audiences are using mobiles, desktops or combinations of the two. They revealed that mobile devices account for 56% of the time spent on the Internet. And whilst over 72% of the 47 million large UK digital audience accesses the Internet via more than one device, only 23% exclusively use desktops, versus 5% on mobiles.
16 July 2015, Anne Caborn
Anne Caborn discusses the relationship between UX and content strategy. It’s not just about what you say, but where you say it!
9 July 2015, Mark Brill
We are entering a new era of technology that moves us beyond the information age of the Internet, to a world where everything is connected. Many commentators predict that the Internet of Things will transform sectors such health, transport, agriculture, business processes and the domestic environment. Take a look at 9 IoT innovations that will inspire and entertain!
26 June 2015, Tracey Stern
Tracey Stern discusses the relationship between technology and creativity, and how consumer strategy fits into the mix.
24 June 2015, Jonathan Saipe
How should we define the word geek? And with this in mind, how is technology impacting our lives? Jonathan Saipe discusses the evolution of the geek and whether or not they really do have the power to inherit the earth.
29 May 2015, Jonathan Saipe
The long anticipated Internet Trends 2015 report from Mary Meeker is finally here. Its content is fascinating and compelling, but at 197 slides, there’s a fair amount of content to get through. We’ve therefore chosen some of the salient points from the presentation.
12 May 2015, Jonathan Saipe
Chrome Developer Tools are not just for web developers. They offer huge benefits to marketers, content managers, bloggers, designers and SEOs. Here are 5 examples to keep you busy.
23 April 2015, Mark Brill
Google has a problem with mobile.
That might sound like a strange statement to make. After all, the search business has been a strong exponent of the ‘mobile first’ approach. They also own the most popular smartphone OS, Android, and they have the most widely used apps on all platforms.
Their problem, though, is one of money….
21 April 2015, Andy Rigden
These days almost every business has its own voice. No one now doubts that language is as important to a brand as its logo or its colour palette. Charities and colleges, as well as companies of all sizes, now invest time thinking about how they write, not just what they say.
21 April 2015, Dr Tony Willoughby
Any software development should be driven by a set of requirements for the system. Over the years, there have been many approaches to gathering and documenting requirements, many of which can be quite daunting. Agile software methods make the process more accessible by focussing on user stories.