E-Insight Digital Marketing Blog
28 October 2015, Anne Caborn
Increasingly my workshops with content strategists and clients focus not only on what we measure, but why… and how? While Google Analytics and commercially available social listening tools may provide the backbone, it’s worth spending time developing more bespoke hard and soft measures and making them work harder.
13 October 2015, Tim Watson
Tim Watson explains why you can’t always draw immediate conclusions from the data you receive in email marketing A/B tests.
21 July 2015, Jonathan Saipe
In the UK, ComScore reported on how UK audiences are using mobiles, desktops or combinations of the two. They revealed that mobile devices account for 56% of the time spent on the Internet. And whilst over 72% of the 47 million large UK digital audience accesses the Internet via more than one device, only 23% exclusively use desktops, versus 5% on mobiles.
16 July 2015, Anne Caborn
Anne Caborn discusses the relationship between UX and content strategy. It’s not just about what you say, but where you say it!
9 July 2015, Mark Brill
We are entering a new era of technology that moves us beyond the information age of the Internet, to a world where everything is connected. Many commentators predict that the Internet of Things will transform sectors such health, transport, agriculture, business processes and the domestic environment. Take a look at 9 IoT innovations that will inspire and entertain!
26 June 2015, Tracey Stern
Tracey Stern discusses the relationship between technology and creativity, and how consumer strategy fits into the mix.
24 June 2015, Jonathan Saipe
How should we define the word geek? And with this in mind, how is technology impacting our lives? Jonathan Saipe discusses the evolution of the geek and whether or not they really do have the power to inherit the earth.
29 May 2015, Jonathan Saipe
The long anticipated Internet Trends 2015 report from Mary Meeker is finally here. Its content is fascinating and compelling, but at 197 slides, there’s a fair amount of content to get through. We’ve therefore chosen some of the salient points from the presentation.