E-Insight Digital Marketing Blog
Why Advertisers & Agencies Aren’t Seeing Eye To Eye
4 January 2017, Tina Fegent
There has always been some friction between advertisers and their agencies, but it has rarely had a higher profile than in the past few months. Tina Fegent explores the relationship between advertisers and agencies and why it can be been fraught at times.
5 Ways LinkedIn Can Help Financial Professionals Win More Business
9 December 2016, Matt Alder
The average client-facing professional in the financial services industry achieves a score of 20 on LinkedIn’s Social Selling Index (SSI.) The maximum score is 100. The question is why is the financial services industry showing such lack of competence in social selling, particularly with LinkedIn?
How To Get Your Mobile Content Strategy Into Tip Top Shape
5 December 2016, Anne Caborn
We all know that mobile content delivery now rules the digital roost, but adapting your content process to the new landscape isn’t just a question of size and shape, but how your idea generation, content creation, sign-off and even csuite buy-in adapt in harmony.
6 Key Steps To Aid Digital Transformation
8 November 2016, Jonathan Saipe
Digital transformation may be a buzzword, but on this occasion, this buzzword is real and deadly serious. But what are the steps to becoming digitally transformed?
Google’s Accelerated Mobile Pages (AMP) Explained
18 August 2016, Jonathan Saipe
Back in October 2015, Google’s announced Accelerated Mobile Pages (AMP), its open source initiative. Since then, it has quickly gained traction among many major publishers and technology partners.
Find out more about AMP, why Google created it, what it looks like to consumers and how to implement, test and measure it.
5 Killer BuzzSumo Features For Content Marketers
20 July 2016, Jonathan Saipe
I’ve been using BuzzSumo for quite a while and am continually impressed with its features. It seriously packs a punch if you want to carry out content or influencer research, or set up real-time monitoring. So, it’s no surprise that BuzzSumo is all the rage among content marketers.
I’ve put BuzzSumo through the motions with some recently trending topics. Check out 5 features that should whet the appetite.
The Long-Awaited Internet Trends Report 2016
6 June 2016, Jonathan Saipe
The long-awaited, and now almost legendary Internet Trends report from Mary Meeker of KPCB, is finally out. Irrelevant of your sector, it makes essential reading.
5 Tips To Turn Your Content Strategy Into Actions
13 April 2016, Anne Caborn
Anne Caborn, Emarketeers’ content strategy consultant, offers 5 proven ways to convert your content strategy in actions.
Programmatic Advertising – 5 Key Questions Answered
16 March 2016, Dave Katz
Confused by Programmatic Advertising? Real-time bidding? 1st, 2nd & 3rd party data? We don’t blame you. Dave Katz, ad industry expert explains the essentials.
A How-To Guide To Using Twitter Ads
4 March 2016, Will Francis
Twitter’s advertising platform has been available to all users for almost three years, but still the ever-evolving platform confuses many marketers with its complicated interface and multiple ad types. This guide to each aspect of the product is drawn from our first-hand experience of running client campaigns with a range of core objectives.
