E-Insight Digital Marketing Blog

5 Content Measures And How To Make Them Work Harder

28 October 2015, Anne Caborn

content dashboard

Increasingly my workshops with content strategists and clients focus not only on what we measure, but why… and how?  While Google Analytics and commercially available social listening tools may provide the backbone, it’s worth spending time developing more bespoke hard and soft measures and making them work harder.

4 Essential Practices In Online Crisis Management

21 October 2015, Tracey Stern

kitchenaid tweet
Dealing with a brand crisis can be immensely challenging and stressful. Tracey Stern discusses the key principles in online crisis management.

Email Marketing Data – Can You Trust It?

13 October 2015, Tim Watson

Statistical signficance
Tim Watson explains why you can’t always draw immediate conclusions from the data you receive in email marketing A/B tests.

13 Social Media Advertising Tips & Techniques

24 July 2015, Annmarie Hanlon

Hide ads on Facebook
With social media advertising fast grabbing the budgets of traditional advertising, Annmarie Hanlon answers your most popular questions.

UK Audiences Prefer Mobiles For Internet Access

21 July 2015, Jonathan Saipe

In the UK, ComScore reported on how UK audiences are using mobiles, desktops or combinations of the two. They revealed that mobile devices account for 56% of the time spent on the Internet. And whilst over 72% of the 47 million large UK digital audience accesses the Internet via more than one device, only 23% exclusively use desktops, versus 5% on mobiles.

UX & Content Strategy – Seeing Is Believing

16 July 2015, Anne Caborn

Anne Caborn discusses the relationship between UX and content strategy. It’s not just about what you say, but where you say it!

9 Inspiring ‘Internet of Things’ Innovations

9 July 2015, Mark Brill

Disney magic band
We are entering a new era of technology that moves us beyond the information age of the Internet, to a world where everything is connected. Many commentators predict that the Internet of Things will transform sectors such health, transport, agriculture, business processes and the domestic environment. Take a look at 9 IoT innovations that will inspire and entertain!

Why Technology Can Be A Barrier To Creativity

26 June 2015, Tracey Stern

BA outdoor digital ad
Tracey Stern discusses the relationship between technology and creativity, and how consumer strategy fits into the mix.

The Geeks Really Shall Inherit The Earth

24 June 2015, Jonathan Saipe

Taylor Swift - Time MagazineHow should we define the word geek? And with this in mind, how is technology impacting our lives? Jonathan Saipe discusses the evolution of the geek and whether or not they really do have the power to inherit the earth.

18 Key Findings From Internet Trends Report 2015

29 May 2015, Jonathan Saipe

The long anticipated Internet Trends 2015 report from Mary Meeker is finally here. Its content is fascinating and compelling, but at 197 slides, there’s a fair amount of content to get through. We’ve therefore chosen some of the salient points from the presentation.