E-Insight Digital Marketing Blog

An Introduction To Agile User Stories

21 April 2015, Dr Tony Willoughby

Trello Scrum board

Any software development should be driven by a set of requirements for the system. Over the years, there have been many approaches to gathering and documenting requirements, many of which can be quite daunting. Agile software methods make the process more accessible by focussing on user stories.

Digital PR – Opportunities & Challenges For Agencies

1 April 2015, Lisa Elliott

Digital PR is one of the biggest growth areas for PR agencies in 2015, but it also represents some significant challenges. Lisa Elliott, director of PR agency, Lansons, discusses where the opportunities and challenges lie.

The Top 5 Content Strategy Deliverables

10 March 2015, Anne Caborn

Content Strategy documents
Content strategy is more than just documentation, but often there is a need to deliver certain documents, to better define a content project, its budget implications and scope – and then tick boxes against delivery. Take a look at our top 5 documents you are most likely to come across in a content strategy project.

9 Reasons Why Google’s UX Obsession Should Matter To You

4 February 2015, Jonathan Saipe

Google PageSpeed Insights
Evidence clearly shows that Google favours a positive user experience from websites, and will offer rewards by way of an improved search performance. If you’re involved SEO, UX, design or content strategy/creation, then read on…

9 Excellent Free Market Research Tools

15 January 2015, Jonathan Saipe

Google Consumer Barometer
There are now a plethora of online market research tools, many of which are free, or offer free and paid-for access. Whilst this isn’t an exhaustive list, we’ve suggested 9 great tools that publish market data, insight and intelligence – ideal if you’re a researcher, planner or marketer.

SEO Factors 2014 – Big Focus On Rich Content & User Signals

18 December 2014, Jonathan Saipe

SEO ranking factors 2014

This year was another momentous year in the world of SEO. Yet again, Google has been widening the goal posts, putting even more focus on content creation strategies, earned linking factors and user signals. See Searchmetrics’ 2014 ranking factors infographic for deeper insight into SEO strategies that have made the biggest impact.

Tracking Custom Facebook Tab Pages With Universal Analytics

18 December 2014, Remco Van Der Beek

Coca Cola Facebook page
Learn how to implement Universal Analytics tracking code when creating custom Facebook Tab pages. Insight from Emarketeers’ web analyst, Remco Van Der Beek

Click & Collect – Untapped Convenience In A Bricks & Mortar World

5 December 2014, Anthony Gale

Amazon locker

With “click and collect” achieving top marks in customer satisfaction surveys, will it become the default fulfillment method when shopping online? Anthony Gale, founder of Shop Rocket offers his thoughts.

Social Media Is Killing More Than Just Speech

25 November 2014, Jonathan Saipe

negative effects of social media and communicationWith Social Media increasingly dominating our personal and working lives, what effect is it having on our concentration, education and relationships?

Christmas Ads – UK Retailers Battle It Out

24 November 2014, Tracey Stern

Monty The Penguin

I am pretty sure that had the Ten Commandments been updated for our modern era, they would have included a mandate for all clients who advertise, to make the best and most emotionally driven Christmas TV ad possible. Read Tracey Stern’s critique of this year’s Christmas Ads from the UK’s top retailers.


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