E-Insight Digital Marketing Blog
25 November 2015, Tracey Stern
With UK retailers’ Christmas campaigns vying for public attention, Tracey Stern shares her views on who’s in and who’s out.
24 November 2015, Jonathan Saipe
It is generally accepted that time and resource, or a combination of the two, are some of the biggest barriers to improving AdWords campaign performance. Learn 5 tips and techniques to help you save time and increase efficiency when managing AdWords activity.
13 November 2015, Jonathan Saipe
Digital Marketing specialist, Simon Swan gives his insight on how brands can leverage the power of knowledge centres.
28 October 2015, Anne Caborn
Increasingly my workshops with content strategists and clients focus not only on what we measure, but why… and how? While Google Analytics and commercially available social listening tools may provide the backbone, it’s worth spending time developing more bespoke hard and soft measures and making them work harder.
13 October 2015, Tim Watson
Tim Watson explains why you can’t always draw immediate conclusions from the data you receive in email marketing A/B tests.
21 July 2015, Jonathan Saipe
In the UK, ComScore reported on how UK audiences are using mobiles, desktops or combinations of the two. They revealed that mobile devices account for 56% of the time spent on the Internet. And whilst over 72% of the 47 million large UK digital audience accesses the Internet via more than one device, only 23% exclusively use desktops, versus 5% on mobiles.
16 July 2015, Anne Caborn
Anne Caborn discusses the relationship between UX and content strategy. It’s not just about what you say, but where you say it!
9 July 2015, Mark Brill
We are entering a new era of technology that moves us beyond the information age of the Internet, to a world where everything is connected. Many commentators predict that the Internet of Things will transform sectors such health, transport, agriculture, business processes and the domestic environment. Take a look at 9 IoT innovations that will inspire and entertain!