E-Insight Digital Marketing Blog
The Geeks Really Shall Inherit The Earth
24 June 2015, Jonathan Saipe
How should we define the word geek? And with this in mind, how is technology impacting our lives? Jonathan Saipe discusses the evolution of the geek and whether or not they really do have the power to inherit the earth.
18 Key Findings From Internet Trends Report 2015
29 May 2015, Jonathan Saipe
The long anticipated Internet Trends 2015 report from Mary Meeker is finally here. Its content is fascinating and compelling, but at 197 slides, there’s a fair amount of content to get through. We’ve therefore chosen some of the salient points from the presentation.
5 Awesome Ways To Use Chrome Developer Tools
12 May 2015, Jonathan Saipe
Chrome Developer Tools are not just for web developers. They offer huge benefits to marketers, content managers, bloggers, designers and SEOs. Here are 5 examples to keep you busy.
Mobilegeddon: Is It All About The Money?
23 April 2015, Mark Brill
Google has a problem with mobile.
That might sound like a strange statement to make. After all, the search business has been a strong exponent of the ‘mobile first’ approach. They also own the most popular smartphone OS, Android, and they have the most widely used apps on all platforms.
Their problem, though, is one of money….
5 Ways To Strengthen Your Brand’s Tone Of Voice
21 April 2015, Andy Rigden
These days almost every business has its own voice. No one now doubts that language is as important to a brand as its logo or its colour palette. Charities and colleges, as well as companies of all sizes, now invest time thinking about how they write, not just what they say.
An Introduction To Agile User Stories
21 April 2015, Dr Tony Willoughby
Any software development should be driven by a set of requirements for the system. Over the years, there have been many approaches to gathering and documenting requirements, many of which can be quite daunting. Agile software methods make the process more accessible by focussing on user stories.
The Top 5 Content Strategy Deliverables
10 March 2015, Anne Caborn
Content strategy is more than just documentation, but often there is a need to deliver certain documents, to better define a content project, its budget implications and scope – and then tick boxes against delivery. Take a look at our top 5 documents you are most likely to come across in a content strategy project.
9 Reasons Why Google’s UX Obsession Should Matter To You
4 February 2015, Jonathan Saipe
Evidence clearly shows that Google favours a positive user experience from websites, and will offer rewards by way of an improved search performance. If you’re involved SEO, UX, design or content strategy/creation, then read on…
9 Excellent Free Market Research Tools
15 January 2015, Jonathan Saipe
There are now a plethora of online market research tools, many of which are free, or offer free and paid-for access. Whilst this isn’t an exhaustive list, we’ve suggested 9 great tools that publish market data, insight and intelligence – ideal if you’re a researcher, planner or marketer.
