E-Insight Digital Marketing Blog
27 October 2014, Remco Van Der Beek
With increasing demand for marketing accountability, marketers need to be on top of their game when it comes to Google Analytics. Emarketeers web analyst, Remco Van Der Beek, discusses whether it’s time to review your Google Analytics implementation.
20 October 2014, Dan Kirby
Pre-Internet, the world was a more straightforward place – at least for marketers. The overall fragmentation of media, and dominance of digital channels, has made traditional marketing tactics (mass market tv, newspaper ads, printing things on paper) seem somewhat quaint…
16 September 2014, Anne Caborn
5 September 2014, Jonathan Saipe
It seems that the whole world is talking about the need to develop coding skills as a long-term solution to the “skills gap shortage”.
In fact the UK’s Guardian published an article yesterday stating that from the start of the new term, children as young as five will be learning programming skills in the classroom.
To help you further develop your coding skills, take a look at 11 free online resources:
12 August 2014, Jonathan Saipe
Google Trends is an incredibly useful tool, yet often side-lined by marketers. It publishes aggregated search data that helps planners, researchers and of course marketers understand their audiences’ search behaviour as well vertical, regional and seasonal trends.
10 June 2014, Jonathan Saipe
Over the past 10 years, SEO copywriting has evolved hugely, with old school techniques replaced by newer customer-focussed ones.
Take a look at 6 modern SEO concepts will impact your content planning and copywriting.
29 May 2014, Jonathan Saipe