E-Insight Digital Marketing Blog
An Introduction To Agile User Stories
21 April 2015, Dr Tony Willoughby
Any software development should be driven by a set of requirements for the system. Over the years, there have been many approaches to gathering and documenting requirements, many of which can be quite daunting. Agile software methods make the process more accessible by focussing on user stories.
The Top 5 Content Strategy Deliverables
10 March 2015, Anne Caborn
Content strategy is more than just documentation, but often there is a need to deliver certain documents, to better define a content project, its budget implications and scope – and then tick boxes against delivery. Take a look at our top 5 documents you are most likely to come across in a content strategy project.
9 Reasons Why Google’s UX Obsession Should Matter To You
4 February 2015, Jonathan Saipe
Evidence clearly shows that Google favours a positive user experience from websites, and will offer rewards by way of an improved search performance. If you’re involved SEO, UX, design or content strategy/creation, then read on…
9 Excellent Free Market Research Tools
15 January 2015, Jonathan Saipe
There are now a plethora of online market research tools, many of which are free, or offer free and paid-for access. Whilst this isn’t an exhaustive list, we’ve suggested 9 great tools that publish market data, insight and intelligence – ideal if you’re a researcher, planner or marketer.
SEO Factors 2014 – Big Focus On Rich Content & User Signals
18 December 2014, Jonathan Saipe
This year was another momentous year in the world of SEO. Yet again, Google has been widening the goal posts, putting even more focus on content creation strategies, earned linking factors and user signals. See Searchmetrics’ 2014 ranking factors infographic for deeper insight into SEO strategies that have made the biggest impact.
Click & Collect – Untapped Convenience In A Bricks & Mortar World
5 December 2014, Anthony Gale
With “click and collect” achieving top marks in customer satisfaction surveys, will it become the default fulfillment method when shopping online? Anthony Gale, founder of Shop Rocket offers his thoughts.
Social Media Is Killing More Than Just Speech
25 November 2014, Jonathan Saipe
With Social Media increasingly dominating our personal and working lives, what effect is it having on our concentration, education and relationships?
Christmas Ads – UK Retailers Battle It Out
24 November 2014, Tracey Stern
I am pretty sure that had the Ten Commandments been updated for our modern era, they would have included a mandate for all clients who advertise, to make the best and most emotionally driven Christmas TV ad possible. Read Tracey Stern’s critique of this year’s Christmas Ads from the UK’s top retailers.
The Four M’s of Crowdfunding Success
20 November 2014, Jonah Halper
Jonah Halper, founder of Altruicity highlights the strategic components successful crowdfunding campaigns have in common.
