E-Insight Digital Marketing Blog
12 August 2014, Jonathan Saipe
Google Trends is an incredibly useful tool, yet often side-lined by marketers. It publishes aggregated search data that helps planners, researchers and of course marketers understand their audiences’ search behaviour as well vertical, regional and seasonal trends.
10 June 2014, Jonathan Saipe
Over the past 10 years, SEO copywriting has evolved hugely, with old school techniques replaced by newer customer-focussed ones.
Take a look at 6 modern SEO concepts will impact your content planning and copywriting.
29 May 2014, Jonathan Saipe
16 May 2014, Remco Van Der Beek
Learn why and how to implement Universal Analytics, the next version of Google Analytics tracking code, which offers powerful new functionality and reporting.
9 May 2014, Anne Caborn
If you’re developing digital content for your organisation, you will need to consider your content strategy over a growing range of platforms and mobile devices. Take a look at 5 key concepts to help further develop your mobile content strategy.
6 May 2014, Jonathan Saipe
We expect web pages to load in the blink of an eye – be on a desktop or mobile device. From a publisher’s standpoint, this is crucial for good user experience and SEO. To help you make your web pages load faster and more efficiently, take a look at this guide.
1 May 2014, Hugh Gage
Learn how to use Google Analytics Event Tracking to monitor errors on your website and subsequently improve online conversions and overall user experience.
30 April 2014, Tracey Stern
Is Nike’s superb “Winner Stays” World Cup video, content or advertising? Tracey Stern, partner of Emarketeers discusses.