E-Insight Digital Marketing Blog

How To Be A Marketer In The Digital Era

20 October 2014, Dan Kirby

How to be a marketer in the digital era

Pre-Internet, the world was a more straightforward place – at least for marketers. The overall fragmentation of media, and dominance of digital channels, has made traditional marketing tactics (mass market tv, newspaper ads, printing things on paper) seem somewhat quaint…

What’s Driving Your Content If It Isn’t A Strategy?

16 September 2014, Anne Caborn

IKEA Nottingham Twitter
Anne Caborn, digital content strategist, discusses the dangers of not having a content strategy, highlighting 5 things to look out for.

11 Free Resources To Help You Learn Coding

5 September 2014, Jonathan Saipe

Web coding
It seems that the whole world is talking about the need to develop coding skills as a long-term solution to the “skills gap shortage”.

In fact the UK’s Guardian published an article yesterday stating that from the start of the new term, children as young as five will be learning programming skills in the classroom.

To help you further develop your coding skills, take a look at 11 free online resources:

A Round-Up Of Social Media Stats In 2014

1 September 2014, Jonathan Saipe

socialnomics 2014

To give you some perspective on the current state of social media and digital in 2014, watch this Socialnomics video by Erik Qualman. This is the fifth version of the most watched video series on Social Media.

The Marketer’s Guide To Google Trends

12 August 2014, Jonathan Saipe

Google Trends is an incredibly useful tool, yet often side-lined by marketers. It publishes aggregated search data that helps planners, researchers and of course marketers understand their audiences’ search behaviour as well vertical, regional and seasonal trends.

Google Removes Author Photos & Circle Counts. Does This Herald The End Of Google+?

27 June 2014, Jonathan Saipe

YeGoogle Plus logosterday, John Mueller, trends analyst at Google, announced that in the coming days, Google will be removing author photos and circle counts from search results. Does this herald the end of Google+ as we know it?

3 Social Media Lessons To Learn From The World Cup

24 June 2014, Tracey Stern

World Cup logo

Despite the poor performance on the pitch, this is apparently the most socially-engaged sporting event in all of history, according to Adobe Digital Index projections, ahead of the last Olympics and the most recent Superbowl. But are there lessons we can learn as businesses from all of this?

6 Modern SEO Concepts Copywriters Should Action

10 June 2014, Jonathan Saipe

Redefining SEO copywritingOver the past 10 years, SEO copywriting has evolved hugely, with old school techniques replaced by newer customer-focussed ones.

Take a look at 6 modern SEO concepts will impact your content planning and copywriting.

2014 Internet Trends – Latest Statistics & Insights

29 May 2014, Jonathan Saipe

Internet Trends Report 2014

Take a look at the latest and very much anticipated 2014 Internet Trends Report from Mary Meeker, partner at Kleiner Perkins.

It’s a must-read report, full of critical data and insights, that gives anyone in the tech or digital marketing industry a heads up.

5 Ideas To Kick Start Your Mobile Content Strategy

9 May 2014, Anne Caborn

Mobile content strategy

If you’re developing digital content for your organisation, you will need to consider your content strategy over a growing range of platforms and mobile devices. Take a look at 5 key concepts to help further develop your mobile content strategy.