E-Insight Digital Marketing Blog

Connectivity Is The New Oil

3 February 2014, Jonathan Saipe

connectivity is the new oilIs our reliance on Internet connectivity setting an increasingly dangerous precedent? Jonathan Saipe, Founder of Emarketeers discusses.

10 Strategies To Boost Your Email Campaign Performance

31 January 2014, Jonathan Saipe

Email performance boosters (webinar)Email has consistently been recognised by digital marketers as one of the leading channels for delivering brand building and direct response campaigns.

During this lunchtime webinar, Tim Watson shares his experience of running successful email marketing campaigns, highlighting 10 essential strategies known to boost email campaign performance.

How To Set Up and Maximise Google Analytics Content Groups

28 January 2014, Hugh Gage

Content Groups are a new feature in Google Analytics that allow the analyst to group areas of content together so that they may be more easily identified and analysed. This article will run through implementation steps as well as ways to maximise your insight.

20 Google AdWords Policies Marketers Must Know

13 January 2014, Jonathan Saipe

Google AdWords policies and guidelinesGoogle lays down some strict policy rules when it comes to advertising, most of which are perfectly reasonable and obvious. Here’s a quick summary to help you when planning or implementing AdWords campaigns.

A Day In The Life Of Social Media: Awe-Inspiring Stats

9 January 2014, Jonathan Saipe

In a single day, 40% of the world’s 7 billion people are actively engaged in social media. This fascinating infographic illustrates the daily activity across each platform’s user base.

Over 80% Of 2013’s Hottest Skills Are Digital

6 January 2014, Jonathan Saipe

At the end of 2013, LinkedIn analysed the skills and employment history of more than 239 million members’ profiles asking the question, who is getting hired and what are they doing? The results revealed that 21 out of 25 of the hottest skills are digital or technically orientated.

5 Ways Digital Pros Can Deal With Information Overload

18 December 2013, Jonathan Saipe

Information overloadInformation overload or ‘data smog’ is a very real and sometime scary problem and things are only getting worse. For the busy marketing or digital professional, there are a number of simple and effective methods to help alleviate overload.

How Social Content Can Elevate Your Brand

6 December 2013, Jonathan Saipe

How Social Content Can Elevate Your Brand

Great content lies at the heart of every successful social media marketing initiative. But fewer than 40% of companies have a defined content marketing strategy in place. In this lunchtime Emarketeers’ webinar, Allister Frost discusses why content matters more today than ever before as well as strategies to optimise your reach.

5 SEO Essentials For Universities

2 December 2013, Jonathan Saipe

University Mortar BoardsWith Universities and colleges under increasing pressure to fulfil their student acquisitions through online channels, SEO has resurfaced as a hot topic. Take a look at 5 essential factors Universities should consider when running SEO activity.

3 Ways To Bridge The Digital Skills Gap

20 November 2013, Gwyneth March

Digital skillsGiven the constant evolution of technology and the general IT landscape, it’s easy to be worried by the digital skills gap. Gwyneth March discusses 3 ways to successfully bridge the digital skills gap.