E-Insight Digital Marketing Blog

5 SEO Essentials For Universities

2 December 2013, Jonathan Saipe

University Mortar BoardsWith Universities and colleges under increasing pressure to fulfil their student acquisitions through online channels, SEO has resurfaced as a hot topic. Take a look at 5 essential factors Universities should consider when running SEO activity.

3 Ways To Bridge The Digital Skills Gap

20 November 2013, Gwyneth March

Digital skillsGiven the constant evolution of technology and the general IT landscape, it’s easy to be worried by the digital skills gap. Gwyneth March discusses 3 ways to successfully bridge the digital skills gap.

10 Ways To Improve Your M-Commerce Performance

18 November 2013, Steff Aquarone

mcommerceWith mobile commerce showing no signs of abating, retailers are becoming increasingly aware of the opportunities m-commerce offers. Take a look at 10 ways to improve your mcommerce performance.

7 Email Marketing Myths Debunked

13 November 2013, Jonathan Saipe

Email marketing mythsThe email channel has for some time been prone to misinformation about user behaviour. To dispel some of the more common myths, email marketing agency Alchemy Worx have compiled their findings in an infographic.

Play Digital Word Search

4 November 2013, Jonathan Saipe

Play Digital Word SearchPlay our digital word search game. Locate and highlight the hidden words whilst trying to beat the clock. Once you’ve had a few tries, tell us your best score.

Content 1 Advertising 0 – Why Great Content Wins Today

24 October 2013, Allister Frost

Advertising vs contentContent, content, content… It seems everyone in marketing these days is talking about content. The stats prove it too with the number of Google searches for “Content Marketing” soaring 10-fold in the last two years.

4 Ways To Upskill In Digital

16 October 2013, Tracey Stern

GeniusIn this economic and competitive climate, digital skills are an absolute necessity. Check out 4 ways to keep your digital skills razor sharp.

It’s OK Google – With Success Comes Failure

7 October 2013, Jonathan Saipe

Google search timelineI have a confession to make. The original title of this blog was “Google – success or failure”. However, at the last minute I changed it as it was not only wholly inaccurate, but also a gratuitous hook to get you to read on!

Take Part In Our iSkills Survey To Win An iPad 2

3 October 2013, Jonathan Saipe

Take part in our iSkills survey

In association with Home of Social, Emarketeers is carrying out an in-depth piece of research into the current digital marketing skills landscape.

Areas covered include digital resourcing and skills, in addition to barriers to digital success in the coming year ahead. Take part and you could win an iPad 2.

Why Information Not Content Is King In Social Media

2 October 2013, Richard Stacy

speech bubbleIt is popular to believe that content is king within social media.  I am not so sure.  I think that information is actually king in social media and that information is very different to content.