E-Insight Digital Marketing Blog
Why Information Not Content Is King In Social Media
2 October 2013, Richard Stacy
It is popular to believe that content is king within social media. I am not so sure. I think that information is actually king in social media and that information is very different to content.
Social Media “Content Cookery School” [Slidedeck]
26 September 2013, Allister Frost
In a world crowded by vast swathes of social media content, discover inspiring ways to create “content that clicks”.
The Secrets Behind Successful Facebook Pages
26 September 2013, Annmarie Hanlon
With 240 million photos shared daily on Facebook, and 2.7 billion likes being generated in the same time period, Facebook represents huge opportunities for marketers. Take a look at this webinar recording revealing strategies and tactics underpinning the most successful Facebook pages.
5 Important Questions To Underpin Your Mobile Strategy
4 September 2013, Rob Thurner
With mobile’s huge appeal with consumers, now is the time to consider your mobile marketing strategy. Rob Thurner, Emarketeers’ Mobile Marketing guru, highlights 5 questions to answer in order to create a successful mobile marketing strategy.
22 Ways To Write Compelling Content
3 September 2013, Jonathan Saipe
Creating a regular stream of engaging and compelling content is no mean feat. Even the best writers and bloggers have their lack of inspiration moments. This infographic should give you inspiration to plan your editorial calendar, so that you can regularly create content loved by your readers.
Google Authorship: 8 Frequently Asked Questions
2 September 2013, Jonathan Saipe
Google’s authorship programme has clear benefits as it highlights content to people searching for content on Google. If you’re confused about its implementation, here are the answers to 8 frequently asked questions.
3 “Hidden” Google Tools For Digital Pros
28 August 2013, Jonathan Saipe
The majority of people using Google on a day to day basis know little about the additional search tools it offers to enhance the findability of content. We’ve highlighted 3 “hidden” Google tools to make your search experience even richer.
The Keyword Planner: 5 New Features To Consider
19 July 2013, Jonathan Saipe
As many of you know, the Google Keyword Tool has been replaced by the Keyword Planner. To ease the transition between the original Keyword Tool and the Keyword Planner, we’ve listed 5 changes Google has made.
Future Mobile Strategies You Can’t Afford To Neglect
19 July 2013, Jonathan Saipe
This year, mobile is widely predicted to finally come of age, providing marketers and digital strategists with huge opportunities for monetisation, CRM and extending brand reach.
In this fast evolving landscape, Jeremy Rosenberg, Emarketeers’ mobile marketing and comms specialist, reveals the mobile strategies marketers simply cannot afford to neglect.
Half Yearly Review of 2013: 8 Digital Trends Marketers Need To Action
14 June 2013, Jonathan Saipe
As we are mid-way through 2013, I thought I’d highlight some of the digital marketing trends we’ve seen most prominently over the past 6 months.
