E-Insight Digital Marketing Blog
4 Ways To Upskill In Digital
16 October 2013, Tracey Stern
In this economic and competitive climate, digital skills are an absolute necessity. Check out 4 ways to keep your digital skills razor sharp.
It’s OK Google – With Success Comes Failure
7 October 2013, Jonathan Saipe
I have a confession to make. The original title of this blog was “Google – success or failure”. However, at the last minute I changed it as it was not only wholly inaccurate, but also a gratuitous hook to get you to read on!
Take Part In Our iSkills Survey To Win An iPad 2
3 October 2013, Jonathan Saipe
In association with Home of Social, Emarketeers is carrying out an in-depth piece of research into the current digital marketing skills landscape.
Areas covered include digital resourcing and skills, in addition to barriers to digital success in the coming year ahead. Take part and you could win an iPad 2.
Why Information Not Content Is King In Social Media
2 October 2013, Richard Stacy
It is popular to believe that content is king within social media. I am not so sure. I think that information is actually king in social media and that information is very different to content.
Social Media “Content Cookery School” [Slidedeck]
26 September 2013, Allister Frost
In a world crowded by vast swathes of social media content, discover inspiring ways to create “content that clicks”.
The Secrets Behind Successful Facebook Pages
26 September 2013, Annmarie Hanlon
With 240 million photos shared daily on Facebook, and 2.7 billion likes being generated in the same time period, Facebook represents huge opportunities for marketers. Take a look at this webinar recording revealing strategies and tactics underpinning the most successful Facebook pages.
5 Important Questions To Underpin Your Mobile Strategy
4 September 2013, Rob Thurner
With mobile’s huge appeal with consumers, now is the time to consider your mobile marketing strategy. Rob Thurner, Emarketeers’ Mobile Marketing guru, highlights 5 questions to answer in order to create a successful mobile marketing strategy.
Google Authorship: 8 Frequently Asked Questions
2 September 2013, Jonathan Saipe
Google’s authorship programme has clear benefits as it highlights content to people searching for content on Google. If you’re confused about its implementation, here are the answers to 8 frequently asked questions.
3 “Hidden” Google Tools For Digital Pros
28 August 2013, Jonathan Saipe
The majority of people using Google on a day to day basis know little about the additional search tools it offers to enhance the findability of content. We’ve highlighted 3 “hidden” Google tools to make your search experience even richer.
The Keyword Planner: 5 New Features To Consider
19 July 2013, Jonathan Saipe
As many of you know, the Google Keyword Tool has been replaced by the Keyword Planner. To ease the transition between the original Keyword Tool and the Keyword Planner, we’ve listed 5 changes Google has made.
