E-Insight Digital Marketing Blog
Future Mobile Strategies You Can’t Afford To Neglect
19 July 2013, Jonathan Saipe
This year, mobile is widely predicted to finally come of age, providing marketers and digital strategists with huge opportunities for monetisation, CRM and extending brand reach.
In this fast evolving landscape, Jeremy Rosenberg, Emarketeers’ mobile marketing and comms specialist, reveals the mobile strategies marketers simply cannot afford to neglect.
Half Yearly Review of 2013: 8 Digital Trends Marketers Need To Action
14 June 2013, Jonathan Saipe
As we are mid-way through 2013, I thought I’d highlight some of the digital marketing trends we’ve seen most prominently over the past 6 months.
Argos – Gold Standard In Customer-Centric Systems
7 June 2013, Tracey Stern
It’s not often that I feel compelled to write a glowing brand review, but my recent dealings with Argos show a best-in-class case study of customer-centric systems working together to provide a fantastic end-to-end experience.
5 Ways To Re-Engage Customers Using Email Marketing
28 May 2013, Jonathan Saipe
Today I received an email from Chain Reaction – a cycling etailer from whom I have purchased in the past – that instantly grabbed my attention. I haven’t shopped with them for a while, and as a subscriber, I was instantly impressed with their strategy and campaign.
They used 5 re-engagement techniques that I thought I’d share with you as a great case study of subscriber re-engagement.
When Brand Sponsorship Goes Wrong
4 April 2013, Tracey Stern
With an ever growing list of scandals from brand ambassadors including Tiger Woods, Lance Armstrong and most recently Oscar Pistorius, does brand sponsorship need to be re-evaluated?
Feedly Fast Becoming The No.1 Alternative To Google Reader
18 March 2013, Jonathan Saipe
With Google’s recent blog announcement that Google Reader will be retired on 1 July 2013, online conversations reached fever pitch last week with Google Reader trending on Twitter and searches for alternatives to Google Reader breaking out in search over the last 7 days.
How Twitter Is Changing TV Consumption & Planning
6 March 2013, Tracey Stern
I may as well own up straight away – and please don’t judge me – but I love The Only Way is Essex (TOWIE). I don’t do spray tans or wear short skirts in the midst of winter (or frankly even in the summer), but I can’t miss an episode. And apparently, I’m not alone – figures released this week show that TOWIE is the most tweeted about programme on TV currently.
1O Common (And Sometimes Costly) AdWords Mistakes
5 March 2013, Jonathan Saipe
Having run dozens of PPC and AdWords courses, I thought I’d share some of the most common recurring issues I encounter with client campaigns. Such issues have the potential to reduce performance and inhibit ROI. I’ve short-listed the 10 most common AdWords mistakes in order of how frequently they occur.
How To Use rel=alternate hreflang For International SEO
10 January 2013, Jonathan Saipe
If you’re serving web content or web pages to different countries, it’s critical to get your local SEO right. As the mantra goes – Think Global Act Local.
Aside from local SEO issues, having similar content on multiple pages targeting different users around the world, might be considered duplicate content. So, to avoid any simlar content issues and to address local SEO best practices, it’s important to follow Google’s guidelines.
7 Ways To Improve Your Email Deliverability
2 January 2013, Tim Watson
When companies approach me with deliverability issues I often find they are looking in the wrong place for the cause of inbox placement issues. Typically the conversation begins with my client’s perceived need to get an audit of their sending infrastructure, email HTML and content.
