E-Insight Digital Marketing Blog

5 Ways To Re-Engage Customers Using Email Marketing

28 May 2013, Jonathan Saipe

Chain Reaction Cycles logoToday I received an email from Chain Reaction – a cycling etailer from whom I have purchased in the past – that instantly grabbed my attention. I haven’t shopped with them for a while, and as a subscriber, I was instantly impressed with their strategy and campaign.

They used 5 re-engagement techniques that I thought I’d share with you as a great case study of subscriber re-engagement.

When Brand Sponsorship Goes Wrong

4 April 2013, Tracey Stern

brand ambassadorWith an ever growing list of scandals from brand ambassadors including Tiger Woods, Lance Armstrong and most recently Oscar Pistorius, does brand sponsorship need to be re-evaluated?

Feedly Fast Becoming The No.1 Alternative To Google Reader

18 March 2013, Jonathan Saipe

Feedly logoWith Google’s recent blog announcement that Google Reader will be retired on 1 July 2013, online conversations reached fever pitch last week with Google Reader trending on Twitter and searches for alternatives to Google Reader breaking out in search over the last 7 days.

How Twitter Is Changing TV Consumption & Planning

6 March 2013, Tracey Stern

Twitter and TVI may as well own up straight away – and please don’t judge me – but I love The Only Way is Essex (TOWIE). I don’t do spray tans or wear short skirts in the midst of winter (or frankly even in the summer), but I can’t miss an episode. And apparently, I’m not alone – figures released this week show that TOWIE is the most tweeted about programme on TV currently.

1O Common (And Sometimes Costly) AdWords Mistakes

5 March 2013, Jonathan Saipe

OopsHaving run dozens of PPC and AdWords courses, I thought I’d share some of the most common recurring issues I encounter with client campaigns. Such issues have the potential to reduce performance and inhibit ROI. I’ve short-listed the 10 most common AdWords mistakes in order of how frequently they occur.

How To Use rel=alternate hreflang For International SEO

10 January 2013, Jonathan Saipe

multilingual SEOIf you’re serving web content or web pages to different countries, it’s critical to get your local SEO right. As the mantra goes – Think Global Act Local.

Aside from local SEO issues, having similar content on multiple pages targeting different users around the world, might be considered duplicate content. So, to avoid any simlar content issues and to address local SEO best practices, it’s important to follow Google’s guidelines.

7 Ways To Improve Your Email Deliverability

2 January 2013, Tim Watson

balloon blowupWhen companies approach me with deliverability issues I often find they are looking in the wrong place for the cause of inbox placement issues. Typically the conversation begins with my client’s perceived need to get an audit of their sending infrastructure, email HTML and content.

Content Is King: 3 Rules To Improve Engagement

21 December 2012, Gwyneth March

I have just spent 15 minutes trying to navigate the website of CrossCountry Rail to add to the hideous experience trying to find a phone number for British Gas to come and service my boiler. Both lost my business due to a failure to engage me with their digital content which suggests content marketing strategies are either not in place or are poor.

Mobile Marketing – The Wrong Way

13 December 2012, Jonathan Saipe

iPhone text messageTwo days ago, I decided that my trusty iPhone 3GS was beyond its usable life and it was time to upgrade to a 5. Unfortunately, things didn’t quite go to plan.

3 Ways To Break The Rules And “Make Shit Happen”

14 November 2012, Tracey Stern

I wasn’t fortunate enough to attend the recent Guardian Changing Advertising Summit, but the thing I regret most about not attending, was missing the inspiring and potentially business changing speech by Cindy Gallop.